Course Title: Manage retail brands online

Part A: Course Overview

Program: C6086

Course Title: Manage retail brands online

Portfolio: DSC

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

BUSM6323C

Brunswick Campus

TAFE

350T Fashion & Textiles

Face-to-Face

Term2 2010,
Term2 2011

Course Contact: robyn lyons

Course Contact Phone: +61 3 99259118

Course Contact Email: robyn.lyons@rmit.edu.au


Course Description

To successfully complete this unit participants will learn the concepts,skills and knowledge to be able to Manage retail brands online.

This unit requires the team member to assess brand value and predict market trends to develop realistic plans for achieving online brand positioning and apply monitoring processes and mechanisms to review and improve brand protection and value over time.

Two key elements you will learn;
1.Manage retail brands online
2.Enhance online brand value



Pre-requisite Courses and Assumed Knowledge and Capabilities

nil Nil



National Competency Codes and Titles

National Element Code & Title:

SIRXEBS002A Manage retail brands online

Elements:

1. Manage retail brands online

2. Enhance online brand value


Learning Outcomes

This unit requires the team member to assess brand value and predict market trends to develop realistic plans for achieving online brand positioning and apply monitoring processes and mechanisms to review and improve brand protection and value over time.


Overview of Assessment

A range of assessment methods are used to assess practical skills and knowledge. 

•observation of performance in the workplace

•a role play

•a detailed case study

•third-party reports from a supervisor

•customer feedback

•written or verbal questioning to assess knowledge and understanding

•review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.