Course Title: Identify opportunities in the textiles, clothing and footwear market
Part B: Course Detail
Teaching Period: Term1 2010
Course Code: MKTG5755C
Course Title: Identify opportunities in the textiles, clothing and footwear market
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising
Course Contact : Beverley Chambers
Course Contact Phone: +61 3 9925 9139
Course Contact Email:beverley.chambers@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Beverley Chambers
03 9925 9138
beverley.chambers@rmit.edu.au
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
LMTGN4019A - Analyse textiles clothing and footwear merchandising and marketing principles
Course Description
This unit covers skills and knowledge to conduct market research into textiles, clothing and footwear (TCF) markets and identify opportunities for improving the performance or outcomes of a TCF product.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTGN5008A Identify opportunities in the textiles, clothing and footwear market |
Element: |
1. Conduct market research |
Performance Criteria: |
1.1 Target for market research is selected and research parameters developed |
Element: |
2. Analyse TCF market opportunities |
Performance Criteria: |
2.1 Research findings are analysed against domestic and global trends to assess impact on potential opportunities |
Element: |
3. Conduct tests on TCF concepts |
Performance Criteria: |
3.1 Tests are conducted on materials, fabrics, products or processes to assess viability of concepts |
Element: |
4. Prepare a strategic plan |
Performance Criteria: |
4.1 A strategic plan, including budget, is developed to explore TCF market opportunities |
Learning Outcomes
At the completion of this unit students will have a knowledge and understanding of:
Conducting market research
Analysing TCF market opportunities
Conducting tests on TCF concepts
Preparing a strategic plan
Details of Learning Activities
Lectures, Guest Speakers, Workshops, DVD’s, Team Activities, Project with Industry Partner, Report Writing, Research, Design & Product Development.
Teaching Schedule
week | week beginning | Facilitators | Times | Teaching format,venue | Teaching segments | Assessments / tasks due staff meetings |
0 | 1 Feb | Robyn Lyons Beverley Chambers Carmen Pricone Paul Castro Ian Fisher |
9.30 – 3.30pm | Presentations Auditorium Training rooms Bldg 514 |
Project week (refer to Project Week handout) COUNTRY ROAD (Tues 2nd Feb 1.30pm) SPORTSGIRL BRIEF(Wed 3rd Feb 10.00am) TARGET BRIEF (Thurs 4th Feb 10.00am) |
•Formalise groups •Define company positions •Select product brief •Sign IP agreement •Complete survey, 250 copies •Identify tasks & responsibilities •Issue the week to week DESIGN BRIEF ASSIGNMENT OVERVIEW (Mon) MARKET RESEARCH BRIEF OVERVIEW (Thurs) |
1 | 8 Feb | Field work | No Classes | Conduct Surveys | Complete 250 surveys YEP meeting RL, BC, CP, PC, IF. 11/2, 3-4pm |
|
2 am |
15 Feb | Beverley Chambers | 10:00 - 12:30 | Lecture Auditorium |
•Introduction to Product Development •Assessments overview •Strategic product planning |
•Collate survey results using Excel database •Data Collation •Gantt chart in context to the industry brief •Commence the visual diary for the group |
pm | Beverley Chambers Carmen Pricone Paul Castro |
1:30 - 4:30 | Workshop Training rooms Bldg 514 |
WORKSHOP WITH YEP MENTORS | DESIGN BRIEF SUMMARY STATEMENT, SURVEY QUESTIONS & POSITION DESCRIPTIONS DUE (Group 10%) Thurs 18th Feb at 1.00pm (submitted through DLS) YEP meeting RL, BC, CP, PC, IF. 18/2, 3-4pm |
|
3 am |
22 Feb | Beverley Chambers | 10:00 - 12:30 | Lecture Auditorium |
Colour Management •Brand signature recognition (colour) •Core & accent colour recognition •Colour management across categories & assortment |
YEP meeting RL, BC, CP, PC. 26/2, 3-4pm |
pm | Beverley Chambers Carmen Pricone Paul Castro |
1:30 - 4:30 | Workshop Training rooms Bldg 514 |
WORKSHOP WITH YEP MENTORS | YEP meeting RL, BC, CP, PC. 26/2, 3-4pm | |
4 am |
1 Mar |
Beverley Chambers |
10:00- 12:30 |
Lecture Auditorium |
•Trend Forecasting consistent with survey result(s) and Brand Position •Generic competitor analysis 10-11am Forecasting presentation Purple Bull Forecasting Agency |
Identify appropriate colour palates for the client (Industry Partner) |
pm | |
Beverley Chambers Carmen Pricone Paul Castro |
1:30 - 4:30 |
Workshop Training rooms Bldg 514 |
WORKSHOP WITH YEP MENTORS | MARKET RESEARCH REPORT DUE (Group 20%) Thurs 4th March at 1.00pm (to be submitted online through DLS, with 1 hard copy for industry partners) YEP meeting RL, BC, CP, PC. 12/3, 3-4pm |
5 am |
8 Mar |
Beverley Chambers |
10:00 - 12:30 |
Lecture Auditorium |
Team Leader meeting RL, BC, CP, PC •Fabrication and sourcing consistent to retail strategy pricing •Product accessories / trims applications Patrick Snelling – Nano Technology |
•Identify appropriate fabrication for the client (industry partner) •Which textiles? oPrice oDraft oStyle applicability oPerformance oEstablish fabric tests |
pm | |
Beverley Chambers Carmen Pricone Paul Castro |
1:30 - 4:30 |
Workshop Training rooms Bldg 514 |
WORKSHOP WITH YEP MENTORS |
YEP meeting RL, BC, CP, PC. 12/3, 3-4pm |
6 | 15 Mar |
Melbourne | Fashion | week - no classes |
Student involvement |
|
7 am |
22 Mar |
Beverley Chambers |
10:00 - 12:30 |
Lecture Auditorium |
Overview on the LMFF Business Breakfast & Seminar Day SWOT Analysis Overview The Importance of Strategic Business Planning |
Vision, Mission & Value Statements What makes a good SWOT How to write a SWOT |
pm | Beverley Chambers Carmen Pricone Paul Castro |
1:30 - 4:30 |
Workshop Training rooms Bldg 514 |
Formal team meetings with mentor | YEP meeting RL, BC, CP, PC. 19/3, 3-4pm | |
Term | Break | 29 March – 5 April 2009 | ||||
8 am |
5 April |
Beverley Chambers |
10:00 - 12:30 |
Lecture Auditorium |
Quality Assurance in the Product Development Process •Gail Aumann (Myer) •External speaker Comparative Shopping |
Sustainability and the Fashion Industry |
pm |
|
Beverley Chambers Carmen Pricone Paul Castro |
1:30 - 4:30 |
Workshop Training rooms Bldg 514 |
WORKSHOP WITH YEP MENTORS | YEP meeting RL, BC, CP, PC. 23/4, 3-4pm |
9 am |
12 April |
Beverley Chambers |
10:00 -12:30 |
Lecture/ Tutorials Auditorium |
Product Development Project •Trims, details & specs |
•Initial Feedback of Visual Diary •Confirm SWOT content and direction |
pm | |
Beverley Chambers Carmen Pricone Paul Castro |
1:30 - 4:30 |
Workshop Training rooms Bldg 514 |
WORKSHOP WITH YEP MENTORS | •SUBMIT VISUAL DIARY TO MENTOR FOR FEEDBACK DURING WORKSHOP YEP meeting RL, BC, CP, PC. 23/4, 3-4pm |
10 am |
19 April |
Beverley Chambers |
10:00 - 12:30 |
Lecture/ Tutorials Auditorium |
Product Development Project •Designing to a brief •External Speaker •(Thinking Outside the Box) |
|
pm | Beverley Chambers Carmen Pricone Paul Castro |
1:30- 4:30 |
Workshop Training rooms Bldg 514 |
WORKSHOP WITH YEP MENTORS | YEP meeting RL, BC, CP, PC. 30/4, 3-4pm | |
11 am |
26 April |
Beverley Chambers |
10:00 - 12:30 |
Lecture/ Tutorials Auditorium |
Production Planning •DVD (Factory Production) Sustainability and the Fashion Industry |
•Production Planning overview •Production techniques •Machinery •Plant arrangement |
pm | |
Beverley Chambers Carmen Pricone Paul Castro |
1;30 - 4:30 |
Workshop Training rooms Bldg 514 |
WORKSHOP WITH YEP MENTORS | YEP meeting RL, BC, CP, PC. 30/4, 3-4pm |
12 am |
3 May |
Beverley Chambers |
10:00 - 12:30 |
Lecture Auditorium |
Production Planning •DVD (Factory Production) Sustainability and the Fashion Industry |
|
pm | |
Beverley Chambers Carmen Pricone Paul Castro |
1:30 - 4:30 |
Workshop Training rooms Bldg 514 |
Team Leaders meeting WORKSHOP WITH YEP MENTORS |
DESIGN & TRIM DETAIL BOOKLET (Group 15%) [including production feasibility] due Thurs 6th May at 1.00pm YEP meeting RL, BC, CP, PC. 14/5, 3-4pm |
13 am |
10 may |
Beverley Chambers |
10:00 - 12:30 |
Lecture Auditorium |
•Financial Computations •External speaker (TBC) oCash flow oProfit & loss oProjections Margin analysis |
Costing your product consistent to the brand’s policy and the competitive market |
pm | Beverley Chambers Carmen Pricone Paul Castro |
1:30 - 4:30 |
Workshop Training rooms Bldg 514 |
WORKSHOP WITH YEP MENTORS | TEXTILE TESTING REPORT & CARE LABEL (Group 15%) due Thurs 13th May at 1.00pm (to be submitted online using DLS) YEP meeting RL, BC, CP, PC. 21/5, 3-4pm |
|
14 am |
17 May |
Beverley Chambers | 10:00 - 12:30 |
Lecture Auditorium |
Range Review •Assortment planning •Developing the range plan •The role of Accessories |
|
pm | Beverley Chambers Carmen Pricone Paul Castro |
1:30 - 4:30 | Workshop Training rooms Bldg 514 |
WORKSHOP WITH YEP MENTORS | VISUAL DIARY DUE Thurs 20th May at 1.00pm (Group 10%, Peer 5% = 15%) YEP meeting RL, BC, CP, PC. 28/5, 3-4pm |
|
15 am |
24 May |
Beverley Chambers | 10:00 - 12:30 |
Lecture Auditorium |
•Branding in the 21st Century •External speaker •L’Oreal – Product Launch External speaker |
Range review for presentation to industry |
pm | Beverley Chambers Carmen Pricone Paul Castro |
1:30 - 4:30 |
Workshop Training rooms Bldg 514 |
WORKSHOP WITH YEP MENTORS | YEP meeting RL, BC, CP, PC. 4/6, 3-4pm | |
16 |
31 May |
Initial | Presentation to Industry |
|||
17 | 7 June |
TEACHER ASSESSMENT |||||
18 am |
5 July |
Beverley Chambers | 10:00 - 12:30 |
Lecture/ Tutorials Auditorium |
Research Methodology (Loraine Grant) Report Book Overview |
|
pm | Beverley Chambers Carmen Pricone Paul Castro |
1:30 - 4:30 |
Workshop Training rooms Bldg 514 |
WORKSHOP WITH YEP MENTORS | YEP meeting RL, BC, CP, PC. 25/6, 3-4pm |
|
19 am |
12 July |
Beverley Chambers |
10:00- 12:30 |
Lecture/ Tutorials Auditorium |
TEXTILE RESEARCH REPORT •Assignment brief overview |
|
pm | Beverley Chambers Carmen Pricone Paul Castro |
1:30 - 4:30 |
Workshop Training rooms Bldg 514 |
WORKSHOP WITH YEP MENTORS | YEP meeting RL, BC, CP, PC. 25/6, 3-4pm |
|
20 am |
19 July |
Beverley Chambers |
10:00 - 12:30 |
Lecture/ Tutorials Auditorium |
Working on Textile Research Report | |
pm | Beverley Chambers Carmen Pricone Paul Castro |
1:30 - 4:30 |
Workshop Training rooms Bldg 514 |
WORKSHOP WITH YEP MENTORS | YEP meeting RL, BC, CP, PC. 25/6, 3-4pm |
|
21 am |
26 July |
Beverley Chambers |
10:00 - 12:30 |
Lecture/ Tutorials Auditorium |
Working on Textile Research Report | TEXTILE RESEARCH PLAN [not YEP project] (individual 10%) DUE Thurs 29th July 1.00pm to mentor. |
pm | Beverley Chambers Carmen Pricone Paul Castro |
1:30 - 4:30 |
Workshop Training rooms Bldg 514 |
WORKSHOP WITH YEP MENTORS | YEP meeting RL, BC, CP, PC. 30/7, 3-4pm | |
22 | 2 Aug |
Beverley Chambers Carmen Pricone Paul Castro |
Group presentations |
Working on Textile Research Report | YEP meeting RL, BC, CP, PC. 30/7, 3-4pm | |
23 |
9 Aug |
Beverley Chambers Carmen Pricone Paul Castro |
Presentation Skills •How to give an impactful presentation |
YEP meeting RL, BC, CP, PC. 13/8, 3-4pm | ||
24 | 16 Aug |
Beverley Chambers Carmen Pricone Paul Castro |
Working on Textile Research Report | PRODUCTION PACK DUE (Group 20%) Thurs 19th Aug at 1.00pm (submit online through DLS) YEP meeting RL, BC, CP, PC. 20/8, 3-4pm |
||
25 | 23 Aug |
Beverley Chambers Carmen Pricone Paul Castro |
Working on Textile Research Report | STRATEGIC MARKING PLAN DUE (Group 30%) 26th Aug at 1.00pm (submit online through DLS) YEP meeting RL, BC, CP, PC. 27/8, 3-4pm |
||
26 | 30 Aug |
|
FINAL PRESENTATIONS |
FINAL REPORT BOOK, MOOD & RANGE BOARDS, SUPPLEMENTARY BOARDS & ORAL at final presentation, date TBC (Group 40%) |
||
27 | 6 Sep |
|
FINAL PRESENTATIONS |
|||
28 | 13 Sep |
TEACHER ASSESSMENT |
WEEK | |||
TERM BREAK |
20 SEP - 1 OCT |
|||||
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
1. Market Research Report
2. Textile testing Report & Care Label
3. Initial Presentation
4. Production Pack
5. Strategic Marketing Plan
Assessment Tasks
- Market Research Report (20%)
- Textile testing Report & Care Label (15%)
- Initial Presentation (15%)
- Production Pack (20%)
- Strategic Marketing Plan (30%)
Assessment Matrix
Course Overview: Access Course Overview