Course Title: Analyse textiles clothing and footwear merchandising and marketing principles

Part B: Course Detail

Teaching Period: Term1 2010

Course Code: MKTG5770C

Course Title: Analyse textiles clothing and footwear merchandising and marketing principles

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising

Course Contact : Beverley Chambers

Course Contact Phone: +61 3 9925 9139

Course Contact Email:beverley.chambers@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Beverley Chambers
03 9925 9138
beverley.chambers@rmit.edu.au

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Nil

Course Description

The unit applies to activities associated with marketing at all stages of the TCF supply chain and merchandising through wholesale and retail channels. TCF products may be items and services from any sector within the TCF industries and include final products such as garments or fashion accessories or processed materials such as fabrics and industrial or domestic textiles.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	LMTGN4019A Analyse textiles clothing and footwear merchandising and marketing principles
Element:	1.1Domestic conditions affecting the TCF market are analysed and effects of these conditions on the TCF industries are identified 1.2Global conditions affecting the TCF market are analysed and effects of these conditions on the TCF industries are identified 1.3 Significance of TCF product range on the global market is analysed 1.4Key components of the TCF supply chain are identified and influences on supply chain conditions are analysed 1.5Features of mainstream and niche markets within the TCF market are examined 1.6 Role of merchandising in the TCF marketplace is examined 2.1Current information on the TCF market is accessed and analysed to determine trends influencing TCF production and supply 2.2TCF market segmentation, targeting and price positioning are analysed for TCF product range 2.3Key characteristics of TCF market segments are identified and implications for marketing activity examined 2.4Consumer behavior for TCF product range is analysed 3.1Technical specifications of a TCF product are identified and implications for market positioning determined 3.2Role of creativity in the marketing of TCF products is analysed 3.3Networks applying to the marketing and merchandising of a TCF product are identified 3.4Strengths, weaknesses, opportunities and threats applying to a TCF product are identified and implications for marketing examined
Performance Criteria:	1.1 Domestic conditions affecting the TCF market are analysed and effects of these conditions on the TCF industries are identified 1.2 Global conditions affecting the TCF market are analysed and effects of these conditions on the TCF industries are identified 1.3 Significance of TCF product range on the global market is analysed 1.4 Key components of the TCF supply chain are identified and influences on supply chain conditions are analysed 1.5 Features of mainstream and niche markets within the TCF market are examined 1.6 Role of merchandising in the TCF marketplace is examined 2.1Current information on the TCF market is accessed and analysed to determine trends influencing TCF production and supply 2.2 TCF market segmentation, targeting and price positioning are analysed for TCF product range 2.3 Key characteristics of TCF market segments are identified and implications for marketing activity examined 2.4 Consumer behavior for TCF product range is analysed 3.1 Technical specifications of a TCF product are identified and implications for market positioning determined 3.2 Role of creativity in the marketing of TCF products is analysed 3.3 Networks applying to the marketing and merchandising of a TCF product are identified 3.4 Strengths, weaknesses, opportunities and threats applying to a TCF product are identified and implications for marketing examined

Learning Outcomes

At the completion of this unit,students will have knowledge and understanding of:

Analysing TCF market conditions
Analysing the characteristics of the TCF market
Determining marketing features of a TCF product

Details of Learning Activities

Lectures, Guest Speakers, Workshops, DVD’s, Team Activities, Project with Industry Partner, Report Writing, Research, Design & Product Development.

Teaching Schedule

TEACHER ASSESSMENT

week	week beginning	Facilitators	Times	Teaching format,venue	Teaching segments	Assessments / tasks due staff meetings
0	1 Feb	Robyn Lyons Beverley Chambers Carmen Pricone Paul Castro Ian Fisher	9.30 – 3.30pm	Presentations Auditorium Training rooms Bldg 514	Project week (refer to Project Week handout) COUNTRY ROAD (Tues 2nd Feb 1.30pm) SPORTSGIRL BRIEF(Wed 3rd Feb 10.00am) TARGET BRIEF (Thurs 4th Feb 10.00am)	•Formalise groups •Define company positions •Select product brief •Sign IP agreement •Complete survey, 250 copies •Identify tasks & responsibilities •Issue the week to week DESIGN BRIEF ASSIGNMENT OVERVIEW (Mon) MARKET RESEARCH BRIEF OVERVIEW (Thurs)
1	8 Feb	Field  work	No Classes	Conduct Surveys		Complete 250 surveys YEP meeting RL, BC, CP, PC, IF. 11/2, 3-4pm
2  am	15 Feb	Beverley Chambers	10:00 - 12:30	Lecture Auditorium	•Introduction to Product Development •Assessments overview •Strategic product planning	•Collate survey results using Excel database •Data Collation •Gantt chart in context to the industry brief •Commence the visual diary for the group
pm		Beverley Chambers Carmen Pricone Paul Castro	1:30 - 4:30	Workshop Training rooms Bldg 514	WORKSHOP WITH YEP MENTORS	DESIGN BRIEF SUMMARY STATEMENT, SURVEY QUESTIONS & POSITION DESCRIPTIONS DUE (Group 10%) Thurs 18th Feb at 1.00pm (submitted through DLS) YEP meeting RL, BC, CP, PC, IF. 18/2, 3-4pm
3 am	22 Feb	Beverley Chambers	10:00 - 12:30	Lecture Auditorium	Colour Management •Brand signature recognition (colour) •Core & accent colour recognition •Colour management across categories & assortment	YEP meeting RL, BC, CP, PC. 26/2, 3-4pm
pm		Beverley Chambers Carmen Pricone Paul Castro	1:30 - 4:30	Workshop Training rooms Bldg 514	WORKSHOP WITH YEP MENTORS	YEP meeting RL, BC, CP, PC. 26/2, 3-4pm
4 am	1 Mar	Beverley Chambers	10:00- 12:30	Lecture Auditorium	•Trend Forecasting consistent with survey result(s) and Brand Position •Generic competitor analysis 10-11am Forecasting presentation Purple Bull Forecasting Agency	Identify appropriate colour palates for the client (Industry Partner)
pm		Beverley Chambers Carmen Pricone Paul Castro	1:30 - 4:30	Workshop Training rooms Bldg 514	WORKSHOP WITH YEP MENTORS	MARKET RESEARCH REPORT DUE (Group 20%) Thurs 4th March at 1.00pm (to be submitted online through DLS, with 1 hard copy for industry partners) YEP meeting RL, BC, CP, PC. 12/3, 3-4pm
5 am	8 Mar	Beverley Chambers	10:00 - 12:30	Lecture Auditorium	Team Leader meeting RL, BC, CP, PC •Fabrication and sourcing consistent to retail strategy pricing •Product accessories / trims applications Patrick Snelling – Nano Technology	•Identify appropriate fabrication for the client (industry partner) •Which textiles? oPrice oDraft oStyle applicability oPerformance oEstablish fabric tests
pm		Beverley Chambers Carmen Pricone Paul Castro	1:30 - 4:30	Workshop Training rooms Bldg 514	WORKSHOP WITH YEP MENTORS	YEP meeting RL, BC, CP, PC. 12/3, 3-4pm
6	15 Mar	Melbourne		Fashion	week  - no classes	Student involvement
7 am	22 Mar	Beverley Chambers	10:00 - 12:30	Lecture Auditorium	Overview on the LMFF Business Breakfast & Seminar Day SWOT Analysis Overview The Importance of Strategic Business Planning	Vision, Mission & Value Statements What makes a good SWOT How to write a SWOT
pm		Beverley Chambers Carmen Pricone Paul Castro	1:30 - 4:30	Workshop Training rooms Bldg 514	Formal team meetings with mentor	YEP meeting RL, BC, CP, PC. 19/3, 3-4pm
			Term	Break	29 March – 5 April 2009
8 am	5 April	Beverley Chambers	10:00 - 12:30	Lecture Auditorium	Quality Assurance in the Product Development Process •Gail Aumann (Myer) •External speaker Comparative Shopping	Sustainability and the Fashion Industry
pm		Beverley Chambers Carmen Pricone Paul Castro	1:30 - 4:30	Workshop Training rooms Bldg 514	WORKSHOP WITH YEP MENTORS	YEP meeting RL, BC, CP, PC. 23/4, 3-4pm
9 am	12 April	Beverley Chambers	10:00 -12:30	Lecture/ Tutorials Auditorium	Product Development Project •Trims, details & specs	•Initial Feedback of Visual Diary •Confirm SWOT content and direction
pm		Beverley Chambers Carmen Pricone Paul Castro	1:30 - 4:30	Workshop Training rooms Bldg 514	WORKSHOP WITH YEP MENTORS	•SUBMIT VISUAL DIARY TO MENTOR FOR FEEDBACK DURING WORKSHOP YEP meeting RL, BC, CP, PC. 23/4, 3-4pm
10 am	19 April	Beverley Chambers	10:00 - 12:30	Lecture/ Tutorials Auditorium	Product Development Project •Designing to a brief •External Speaker •(Thinking Outside the Box)
pm		Beverley Chambers Carmen Pricone Paul Castro	1:30- 4:30	Workshop Training rooms Bldg 514	WORKSHOP WITH YEP MENTORS	YEP meeting RL, BC, CP, PC. 30/4, 3-4pm
11 am	26 April	Beverley Chambers	10:00 - 12:30	Lecture/ Tutorials Auditorium	Production Planning •DVD (Factory Production) Sustainability and the Fashion Industry	•Production Planning overview •Production techniques •Machinery •Plant arrangement
pm		Beverley Chambers Carmen Pricone Paul Castro	1;30 - 4:30	Workshop Training rooms Bldg 514	WORKSHOP WITH YEP MENTORS	YEP meeting RL, BC, CP, PC. 30/4, 3-4pm
12 am	3 May	Beverley Chambers	10:00 - 12:30	Lecture Auditorium	Production Planning •DVD (Factory Production) Sustainability and the Fashion Industry
pm		Beverley Chambers Carmen Pricone Paul Castro	1:30 - 4:30	Workshop Training rooms Bldg 514	Team Leaders meeting WORKSHOP WITH YEP MENTORS	DESIGN & TRIM DETAIL BOOKLET (Group 15%) [including production feasibility] due Thurs 6th May at 1.00pm YEP meeting RL, BC, CP, PC. 14/5, 3-4pm
13 am	10 may	Beverley Chambers	10:00 - 12:30	Lecture Auditorium	•Financial Computations •External speaker (TBC) oCash flow oProfit & loss oProjections Margin analysis	Costing your product consistent to the brand’s policy and the competitive market
pm		Beverley Chambers Carmen Pricone Paul Castro	1:30 - 4:30	Workshop Training rooms Bldg 514	WORKSHOP WITH YEP MENTORS	TEXTILE TESTING REPORT & CARE LABEL (Group 15%) due Thurs 13th May at 1.00pm (to be submitted online using DLS) YEP meeting RL, BC, CP, PC. 21/5, 3-4pm
14 am	17 May	Beverley Chambers	10:00 - 12:30	Lecture Auditorium	Range Review •Assortment planning •Developing the range plan •The role of Accessories
pm		Beverley Chambers Carmen Pricone Paul Castro	1:30 - 4:30	Workshop Training rooms Bldg 514	WORKSHOP WITH YEP MENTORS	VISUAL DIARY DUE Thurs 20th May at 1.00pm (Group 10%, Peer 5% = 15%) YEP meeting RL, BC, CP, PC. 28/5, 3-4pm
15 am	24 May	Beverley Chambers	10:00 - 12:30	Lecture Auditorium	•Branding in the 21st Century •External speaker •L’Oreal – Product Launch External speaker	Range review for presentation to industry
pm		Beverley Chambers Carmen Pricone Paul Castro	1:30 - 4:30	Workshop Training rooms Bldg 514	WORKSHOP WITH YEP MENTORS	YEP meeting RL, BC, CP, PC. 4/6, 3-4pm
16	31 May	Initial			Presentation to Industry
17	7 June
18 am	5 July	Beverley Chambers	10:00 - 12:30	Lecture/ Tutorials Auditorium	Research Methodology (Loraine Grant) Report Book Overview
pm		Beverley Chambers Carmen Pricone Paul Castro	1:30 - 4:30	Workshop Training rooms Bldg 514	WORKSHOP WITH YEP MENTORS	YEP meeting RL, BC, CP, PC. 25/6, 3-4pm
19 am	12 July	Beverley Chambers	10:00- 12:30	Lecture/ Tutorials Auditorium	TEXTILE RESEARCH REPORT •Assignment brief overview
pm		Beverley Chambers Carmen Pricone Paul Castro	1:30 - 4:30	Workshop Training rooms Bldg 514	WORKSHOP WITH YEP MENTORS	YEP meeting RL, BC, CP, PC. 25/6, 3-4pm
20 am	19  July	Beverley Chambers	10:00 - 12:30	Lecture/ Tutorials Auditorium	Working on Textile Research Report
pm		Beverley Chambers Carmen Pricone Paul Castro	1:30 - 4:30	Workshop Training rooms Bldg 514	WORKSHOP WITH YEP MENTORS	YEP meeting RL, BC, CP, PC. 25/6, 3-4pm
21 am	26 July	Beverley Chambers	10:00 - 12:30	Lecture/ Tutorials Auditorium	Working on Textile Research Report	TEXTILE RESEARCH PLAN [not YEP project] (individual 10%) DUE Thurs 29th July 1.00pm to mentor.
pm		Beverley Chambers Carmen Pricone Paul Castro	1:30 - 4:30	Workshop Training rooms Bldg 514	WORKSHOP WITH YEP MENTORS	YEP meeting RL, BC, CP, PC. 30/7, 3-4pm
22	2 Aug	Beverley Chambers Carmen Pricone Paul Castro		Group presentations	Working on Textile Research Report	YEP meeting RL, BC, CP, PC. 30/7, 3-4pm
23	9 Aug	Beverley Chambers Carmen Pricone Paul Castro			Presentation Skills •How to give an impactful presentation	YEP meeting RL, BC, CP, PC. 13/8, 3-4pm
24	16 Aug	Beverley Chambers Carmen Pricone Paul Castro			Working on Textile Research Report	PRODUCTION PACK DUE (Group 20%) Thurs 19th Aug at 1.00pm (submit online through DLS) YEP meeting RL, BC, CP, PC. 20/8, 3-4pm
25	23 Aug	Beverley Chambers Carmen Pricone Paul Castro			Working on Textile Research Report	STRATEGIC MARKING PLAN DUE (Group 30%) 26th Aug at 1.00pm (submit online through DLS) YEP meeting RL, BC, CP, PC. 27/8, 3-4pm
26	30 Aug				FINAL PRESENTATIONS	FINAL REPORT BOOK, MOOD & RANGE BOARDS, SUPPLEMENTARY BOARDS & ORAL at final presentation, date TBC (Group 40%)
27	6 Sep				FINAL PRESENTATIONS
28	13 Sep				TEACHER ASSESSMENT	WEEK
					TERM BREAK	20 SEP -  1 OCT

Learning Resources

Prescribed Texts

References

Other Resources

Overview of Assessment

Market Research Report
Textile testing Report & Care Label
Initial Presentation
Production Pack
Strategic Marketing Plan

Assessment Tasks

1. Market Research Report (20%)
2. Textile testing Report & Care Label (15%)
3. Initial Presentation (15%)
4. Production Pack (20%)
5. Strategic Marketing Plan (30%)

Assessment Matrix

Course Overview: Access Course Overview