Course Title: Develop merchandising plans for fashion products
Part B: Course Detail
Teaching Period: Term2 2010
Course Code: MKTG5780C
Course Title: Develop merchandising plans for fashion products
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising
Course Contact : Robyn Lyons
Course Contact Phone: +61 3 99259118
Course Contact Email:Robyn.lyons@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Gillian Wooldridge
mobile 0409 019486.
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
Nil
Course Description
This unit covers the skills and knowledge to develop merchandising plans for fashion products.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTFD5013B Develop merchandising plans for fashion products |
Element: |
1. Analyse merchandising opportunities |
Performance Criteria: |
1.1Features of fashion design are analysed to identify promotional strengths. |
Element: |
2. Establish merchandising objectives |
Performance Criteria: |
2.1Client position and range of fashion products in marketplace are identified. |
Element: |
3. Determine in-store presentation of fashion design |
Performance Criteria: |
3.1Store layout, display spaces and customer flow are analysed. |
Element: |
4. Determine advertising and promotion of fashion design |
Performance Criteria: |
4.1 Promotional activities are selected to support sales of fashion design. |
Element: |
5. Develop and present merchandising plan |
Performance Criteria: |
5.1 A merchandising plan is developed which details presentation, promotional and advertising activities. |
Element: |
6. Document merchandising plan |
Performance Criteria: |
6.1Merchandising plan is documented according to industry practices . |
Learning Outcomes
The unit applies to merchandising activities involving the presentation, sale and promotion of fashion design products. It applies to merchandising of high-volume and low-volume fashion products and accessories to the appropriate market sectors.
This unit requires skills in problem solving and initiative and enterprise in order to determine appropriate merchandising strategies for fashion products. Communication and teamwork are used to establish sales relationships and prepare documentation for presentation. Planning and organising skills are used to prepare merchandising plans and self management and learning skills are used to gather and assess information about the target market and merchandising strategies.
Details of Learning Activities
Workshop
powerpoints
Excel activities
Teaching Schedule
Dates Topic
Week 1 5/7/10 Revision of Merchandising Plans
Week 2 12/7/10Monitoring Sales Records
Week 3 19/7/10Markdown Analysis and Replenishment tools
Week 4 26/7/10Marketing Plans: Advertising/Promotion
Week 5 2/8/10Merchandise Plans :General Retail Financial Data
Week 6 9/8/10Merchandise Plan Calculations
Week 7 16/8/10 Merchandise Plan Calculations
Week 8 23/8/10Assortment Planning and Promotional plan
Week 9 30/8/10Project Assortment Planning and Promotional plan
Week 10 6/9/10Revision and class discussion on your Merchandise
Plan
Week 11 13/9/10Determine in- store Presentation of your fashion
design
Week 12 4/10/10Determine in-store presentation of your fashion
design
Week 13 11/10/10 Determine in-store presentation of your fashion
design
Week 14 18/10/10 Merchandise Plan/Marketing Plan in class (group)
(A) Oral (B) Written)
Week 15 25/10/10Teacher Assessment
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
1) The Demographic assignment individual = 30 marks
2) Visual merchandise component- YEP groups= 10 marks
3) Basic Retail Maths, and sales analysis test w/c individual= 30
marks
4) Merchandise Plan submission groups of 3 = 30 marks
Assessment Tasks
1) The Demographic assignment individual = 30 marks
2) Visual merchandise component- YEP groups= 10 marks
3) Basic Retail Maths, and sales analysis test w/c individual= 30
marks
4) Merchandise Plan submission groups of 3 = 30 marks
Assessment Matrix
Course Overview: Access Course Overview