Course Title: Develop merchandising plans for fashion products
Part B: Course Detail
Teaching Period: Term2 2011
Course Code: MKTG5780C
Course Title: Develop merchandising plans for fashion products
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising
Course Contact : Robyn Lyons
Course Contact Phone: +61 3 99259118
Course Contact Email:Robyn.lyons@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Gillian Wooldridge
Katrina Rose
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
Nil
Course Description
This unit covers the skills and knowledge to develop merchandising plans for fashion products.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTFD5013B Develop merchandising plans for fashion products |
Element: |
1. Analyse merchandising opportunities |
Performance Criteria: |
1.1Features of fashion design are analysed to identify promotional strengths. |
Element: |
2. Establish merchandising objectives |
Performance Criteria: |
|
Element: |
3. Determine in-store presentation of fashion design |
Performance Criteria: |
|
Element: |
4. Determine advertising and promotion of fashion design |
Performance Criteria: |
4.1 Promotional activities are selected to support sales of fashion design. |
Element: |
5. Develop and present merchandising plan |
Performance Criteria: |
5.1 A merchandising plan is developed which details presentation, promotional and advertising activities. |
Element: |
6. Document merchandising plan |
Performance Criteria: |
6.1Merchandising plan is documented according to industry practices . |
Learning Outcomes
The unit applies to merchandising activities involving the presentation, sale and promotion of fashion design products. It applies to merchandising of high-volume and low-volume fashion products and accessories to the appropriate market sectors.
This unit requires skills in problem solving and initiative and enterprise in order to determine appropriate merchandising strategies for fashion products. Communication and teamwork are used to establish sales relationships and prepare documentation for presentation. Planning and organising skills are used to prepare merchandising plans and self management and learning skills are used to gather and assess information about the target market and merchandising strategies.
Details of Learning Activities
Powerpoints,tutorials and excel activities
Teaching Schedule
Week beginning Dates Topic Competency/Assessments
Week 1 4/7/11 Career Resilience (Maths Test for those who missed last term) Slides: Career Resilience
Week 2 11/7/11 Gross Margin Mix – revision Answers for Maths Test Slides: Revision
Week 3 18/7/11 What is a replan? Slides: Replans -Start a replan exercise
Week 4 25/7/11 What is a replan – part 2 Replan exercise – part 2 -New replan exercise
Week 5 1/8/11 Merchandise Plan Calculations,Report your financial data in class Slides: Financial Reporting
Week 6 8/8/11 Replenishment technique Slides: Replenishment techniques
Week 7 15/8/11 Merchandise Plan Calculations
Week 8 22/8/11 Assortment Planning- store grading Slides: Assortment Planning
Week 9 29/8/11 Project Assortment Planning and Promotional plan
Week 10 5/9/11 Assortment Planning – part 2
Week 11 12/9/11 Revision for individual test
Week 12 19/9/11 Test in class- Part A Individual test A - 50%
Week 13 26/9/11 SEMESTER BREAK
Week 14 3/10/11 SEMESTER BREAK
Week 15 10/10/11 Revise your replans and calculations,Review of Test A results.
Week 16 17/10/11 Revise your replans in class
Week 17 24/10/11 Revision for individual test
Week 18 31/10/11 Test in class- Part B Individual test B – 50%
Week 19 7/11/11 Student Assessment Week
Week 20 14/11/11 Teacher Assessment Week
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
1) The Demographic assignment individual = 30 marks
2) Visual merchandise component- YEP groups= 10 marks
3) Basic Retail Maths, and sales analysis test w/c individual= 30
marks
4) Merchandise Plan submission groups of 3 = 30 marks
Assessment Tasks
1) The Demographic assignment individual = 30 marks
2) Visual merchandise component- YEP groups= 10 marks
3) Basic Retail Maths, and sales analysis test w/c individual= 30
marks
4) Merchandise Plan submission groups of 3 = 30 marks
Assessment Matrix
Course Overview: Access Course Overview