Course Title: Promote products and services
Part B: Course Detail
Teaching Period: Term1 2010
Course Code: MKTG5954C
Course Title: Promote products and services
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising
Course Contact : robyn lyons & Kate Vandermeer
Course Contact Phone: +61 3 9925 9118
Course Contact Email:robyn.lyons@rmit.edu.au & katye.vandermeeri@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
Nil
Course Description
This unit deals with the skills and knowledge required to promote products and services to customers. It relates to situations where the sales function is not the primary focus of work activity. It applies to those employees who deal with customers and whose job provides the opportunity to promote products and services and to ascertain changes in customer preferences
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG413A Promote products and services |
Learning Outcomes
At the end of this course you will be to:
1. Design and deliver promotional presentations
2. Evaluate promotional impacts
3. Present and advocate promotional strategies specific to an
organisation
4. Assess and report on customer satisfaction
Details of Learning Activities
Group work
Lectures
Tutorials
Guest lecturers
Case studies
Videos Exercises
Teaching Schedule
Week No Date Topic
1 19-Feb Intro, Glossary, Assessment Outline, Critical Thinking
2 26-Feb Internal Relationships & Guest Lecturer
3 5-Mar Customer Relationships
4 12-Mar Networking & Media Relationships
5 26-Mar Sponsorship & Experiential Promotion
SEMESTER BREAK
6 9-Apr Competitions/Giveaways & Guest Lecturer
7 16-Apr Financials & Assessment #1 Due
8 23-Apr Outline Assessment #2 & 1 on 1 meetings
9 30-Apr Evaluation & Analysis
10 7-May Promotional Writing Styles & Technology
11 14-May Lecturer/Group meetings & Guest lecturer
12 21-May Assessment #2 Presentations
13 28-May Assessment #2 Presentations
14 4-Jun STUDENT ASSESSMENT WEEK
15 11-Jun TEACHER ASSESSMENT WEEK
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment methods must be chosen to ensure that promoting products and services can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.
The following examples are appropriate for this unit:
•direct observation of the candidate promoting products and services to customers
•oral or written questions to determine product knowledge
•case studies to test knowledge of appropriate products and services for different contexts, customers and situations
•role plays in which the candidate demonstrates up-selling techniques
•projects to develop menus, promotional ideas or suggestions for a particular product or service
•project to research customer preferences for a particular enterprise or context
•review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Assessment Tasks
Assessment 1
Promotional Portfolio
Assessment 2
Media Plan
Assessment Matrix
Course Overview: Access Course Overview