Course Title: Develop a marketing plan

Part A: Course Overview

Program: C6087 Advanced Diploma of Screen and Media

Course Title: Develop a marketing plan

Portfolio: DSC Portfolio Office

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.


Course Code




Learning Mode

Teaching Period(s)


City Campus


345T Media and Communication

Face-to-Face or Workplace

Term2 2012,
Term2 2013,
Term2 2014,
Term2 2015

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:

Course Description

This unit of competency, Develop a marketing plan BSBMKG609A is delivered in the class Design Studio 4, together with Manage the marketing process BSBMKG603B and Establish the creative vision for screen productions CUFDRT601A. The aim of this course is to give students the opportunity to make preparations for the transition into the work force. Students will undertake the planning and marketing of the end of year graduate exhibition.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBMKG609A Develop a marketing plan


1. Devise marketing strategies

2. Plan marketing tactics

3. Prepare and present a marketing plan

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will have the ability to develop a marketing plan and marketing material, both as an individul and for group projects.

Overview of Assessment

Assessment is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through group and individual projects and through the application of learned skills and insights to your assessment tasks. Full assessment briefs will be provided and can be found on My RMIT.