Course Title: Originate and develop concepts
Part B: Course Detail
Teaching Period: Term1 2013
Course Code: BUSM6217C
Course Title: Originate and develop concepts
School: 345T Media and Communication
Campus: City Campus
Program: C6087 - Advanced Diploma of Screen and Media
Course Contact : Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mctafe@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
C6087DIGIT- ADVANCED DIPLOMA OF SCREEN & MEDIA (INTERACTIVE DIGITAL MEDIA)
Kieran Doolan
ph: 9925 4110
e: kieran.doolan@rmit.edu.au
Nicole McKinnon
ph: 9925 4375
e: nicole.mckinnon@rmit.edu.au
Arthur Michalopoulos
ph: 9925 4111
e: arthur.michalopoulos@rmit.edu.au
Darren Ballingall
ph: 9925 4815
e: darren.ballingall@rmit.edu.au
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
none
Course Description
This course covers the skills and knowledge required to originate and develop concepts for media products in the creative industries.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBCRT501A Originate and develop concepts |
Element: |
1. Evaluate and explore needs and opportunities |
Performance Criteria: |
1.1 Research and evaluate existing information that informs new concept development |
Element: |
2. Develop a range of creative approaches |
Performance Criteria: |
2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs |
Element: |
3. Refine concepts |
Performance Criteria: |
3.1 Ensure concept development process is open to ongoing refinement and testing |
Element: |
4. Develop concepts to an operational level |
Performance Criteria: |
4.1 Use refined concepts as the basis for developing detailed implementation specifications |
Learning Outcomes
On successful completion of this unit, you will have developed the skills and knowledge required to originate and develop concepts for media products in the creative industries.
Details of Learning Activities
In class learning activities include, but are not limited to:
* lectures
* peer teaching and class presentations
* group discussion
* teacher feedback
* online research
* independent project based work
* teacher directed group activities/projects
* workshopping of students’ own projects
Out of class activities include, but are not limited to:
* online research
* work shopping
* independent project based work
Teaching Schedule
Week | Class Content | Elements BUSM6217C |
Elements COMM5909C |
Week 1 | Formative A01a - Project 1 - Presentation - Three concept proposals | 1, 2 | 1, 2 |
Week 2 | Project synopsis and treatment writing exercises | 1, 2 | 1, 2 |
Week 3 | Elements of User Experience - Strategy & Scope Subject, Action, Character - Three act structure - Heroes’ journey Formative A01b - Project 1 - Written project synopsis and visual treatment |
1, 2 | 1, 2 |
Week 4 | User profiles/User scenario - Character bios & backstory Formative A01c - Project 1 - First draft script – First draft IA document / Prototype |
1, 2 | 1, 2 |
Week 5 | Individual consultations - Pre-production workshop Summative A01 - Project 1 - Final draft script – Final draft IA document/Prototype |
1, 2, 3, 4 | 1, 2 |
Week 6 | Production workshop and individual consultation | 1, 2, 3, 4 | 1, 2, 3, |
Week 7 | Production workshop and individual consultation | 1, 2, 3, 4 | 1, 2 |
Week 8 | Formative A02a - Project 2 - Presentation –Three concept proposals | 1, 2, 3, 4 | 1, 2 |
Week 9 | Individual consultations, project structure and development. Begin first drafts project 2 synopsis and treatment | 1, 2, 3, 4 | 1, 2, 3, |
Week 10 | Production workshop and individual consultation Formative A02b - Project 2 - Written project synopsis and visual treatment |
3,4 | 1, 2, 3, |
Week 11 | Production workshop and individual consultation Formative A02c - Project 2 - First draft script – First draft IA document / Prototype |
3,4 | 1, 2, 3, |
Week 12 | Pre-production workshop and individual consultation | 3,4 | 1, 2, 3, |
Week 13 | Pre-production workshop and individual consultation | 3,4 | 1, 2, 3, |
Week 14 | Pre-production workshop and individual consultation Summative A02 - Project 2 - Final draft script – Final draft IA document/Prototype |
3,4 | 1, 2, 3, |
Week 15 | Pre-production workshop and individual consultation | 3,4 | 1, 2, 3, |
Week 16 | Pre-production workshop and individual consultation | 3,4 | 1, 2, 3, |
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Learning Resources
Prescribed Texts
References
Field, 1994, Screenplay: the foundations of screenwriting, Dell Publishing |
Other Resources
None
Overview of Assessment
Assessment for this course is ongoing throughout the semester and will involve class exercises and development of finished scripts (linear work) or schematics (interactive work)
Assessment Tasks
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded. To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard. You will receive verbal feedback on all assessment from either your teacher or peer (student) feedback. NB: All assessments are COMPULSORY
Formative Assessments
A01 – Pre-production documents project 1
wk 1 - A01a - Project 1 - Present 3 project concepts in class
wk 3 - A01b - Project 1 - Written project synopsis and visual treatment
wk 4 - A01c - Project 1 - First draft script (linear projects), first draft IA document/prototype or interactive wireframe (games/web)
A02 – Pre-production documents project 2
wk 8 - A02a - Project 2 - Present 3 project concepts in class
wk 10 - A02b - Project 2 - Written project synopsis and visual treatment
wk 11 - A02c - Project 2 - First draft script (linear projects), first draft IA document/prototype or interactive wireframe (games/web)
Summative Assessments
A01 – wk 5 - Project 1 - Final draft script – Final draft IA document/Prototype
Final draft script (linear projects), final draft IA document/prototype or interactive wireframe (games/web)
A02 – wk 14 - Project 2 - Final draft script – Final draft IA document/Prototype
Final draft script (linear projects), final draft IA document/prototype or interactive wireframe (games/web)
For further information on the grading system and criteria used, please refer to the course blackboard site.
Grades used in this unit are as follows:
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.
Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity
Copyright
All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:
www.rmit.edu.au/students/specialconsideration/online
Student Progress Committee
This committee promotes the early identification of students who are not achieving acceptable academic performance. The committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University. Student Progress Committee (SPC)
Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees
Course Overview: Access Course Overview