Course Title: Build and sustain an innovative work environment

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: BUSM6221C

Course Title: Build and sustain an innovative work environment

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Janis Lesinskis

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course covers the performance outcomes, skills and knowledge required to conceptualise and establish innovate work environments in the screen and media production industry.

This course is co delivered and assessed with BSBCRT601A Research and apply concepts and theories of creativity and BSBINN501A Establish systems that support innovation.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBINN502A Build and sustain an innovative work environment


1. Lead innovation by Example

Performance Criteria:

1.1. Make innovation an integral part of leadership and management activities
1.2. Demonstrate positive reception of ideas from others and provide constructive advice
1.3. Establish and maintain relationships based on mutual respect and trust
1.4. Take considered risks to open up opportunities for innovation
1.5. Regularly evaluate own approaches for consistency with the wider organisational or project context


2. Establish work practices that support innovation

Performance Criteria:

2.1. Consult on and establish working conditions that reflect and encourage innovative practice
2.2. Introduce and maintain workplace procedures that foster innovation and allow for rigorous evaluation of innovative ideas
2.3. Facilitate and participate in collaborative work arrangements to foster innovation
2.4. Build and lead teams to work in ways that maximise opportunities for innovation


3. Promote innovation

Performance Criteria:

3.1. Acknowledge suggestions, improvements and innovations from all colleagues
3.2. Find appropriate ways of celebrating and promoting innovation
3.3. Promote and reinforce the value of innovation according to the vision and objectives of the organisation or project
3.4. Promote and support the evaluation of innovative ideas within the wider organisational or project context


4. Create a physical environment which supports innovation

Performance Criteria:

4.1. Evaluate the impact of the physical environment in relation to innovation
4.2. Collaborate with colleagues about ideas for enhancing the physical work environment before taking action
4.3. Consider potential for supporting innovation when selecting physical resources and equipment
4.4. Design, fit-out and decorate workspaces to encourage creative mindsets, collaborative working and the development of positive workplace relationships


5. Provide learning opportunities

Performance Criteria:

5.1. Pro-actively share relevant information, knowledge and skills with colleagues
5.2. Provide or encourage formal and informal learning opportunities to help develop the skills needed for innovation
5.3. Create opportunities in which individuals can learn from the experience of others

Learning Outcomes

 Upon successful completion of this course, you will have developed skills and knowledge required to build and sustain an innovative work environment in the screen and media production industry.

Details of Learning Activities

Presentations, research tasks, discussions and collaborative tasks

Teaching Schedule

This course is co-delivered along with the following two courses:

Establish systems that support innovation (National competency code: BSBINN501A, RMIT course code: BUSM6220C)

Research and apply concepts of creativity (National competency code: BSBCRT601A, RMIT course code: MKTG5777C)


Weekly content summary and assess task due dates 

WKclass contentassess taskselements
1Overview of current development, production and distribution workflow and systems and shifts in industry practices. What is the case for developing creativity, innovation and change? 1
2Defining creativity. Reviewing concepts and theories of creativity. 1
3Investigating methodologies of creative practices. 1
4Share perspectives and examples of theories and applications of creativity.formative task 1:Brief a colleague on three examples of theories of creativity
1, 2
5Share perspectives and examples of case studies of theories and applications of creativity and innovative environmments.formative task 2: Present summaries and arguments for the strengths, weaknesses and potential utility of the three theories of creativity and their potential place in an innovative work environment.
 1, 2
6Share perspectives and examples of case studies of theories and applications of creativity and innovative environmments.  1, 2
7 Defining ‘workspace’. Creative spaces and workspaces. Work environments, systems and innovation. Environments as physical and networked spaces.  1, 2, 3
8Work environment and systems case studies and review of innovative screen production systems and spaces.  1, 2, 3
9Integration of creativity and innovation methodologies into work environments and systems.formative task 4: Brief a colleague on your shortlist of innovative work system elements. 1, 2, 3
10Reconceptualising production methodologies. Transmedia projects.  1, 2, 3
11Re-examining audience – producer relationship. Future audience as present collaborator. ‘Crowdfunding’ and ‘crowdsourcing’ trends.formative tasks 5. a) Present design proposal for collaborative, innovative work system. b) gather and record feedback.
 1, 2, 3
12Innovative workspace and system proposals.Feedback sessions.
  1, 2, 3
13Scoping workspaces and systems. Planning, scheduling and budgeting for creativity and innovation.summative task 1: Schedule and budget your proposed project workspace
 2, 3
14Innovative and creative workspace creation.
  2, 3, 4
15 Innovative and creative workspace trials.summative task 2: Conduct a trial of your workspace. Demonstrate communications and feedback elements of your work space. 2, 3, 4
16 Strategies reviewed.  1,2,3,4


Learning Resources

Prescribed Texts

Notes will be provided in class.


Other Resources

Techniology, Entertainment, Design (TED)

Overview of Assessment

A range of assessments will be used to assess practical skills and knowledge. You will participate in a range of classes and workshops aimed at familiarizing you with key concepts, theories and strategies relating to creative practices, particularly as they relate to screen production projects.
Establishing a web presence as an innovative, functional, sustainable extension of your screen production work environment is integral to assessment.

Assessment Tasks

1. Choose three examples of theory proposed on creativity: one current and two from an earlier point in history. Summarize each of these three in your own words. Present a bibliography showing your research sources. Brief a colleague on the three theories you researched.
Due in class (submit bibliography in drop box) : week 4

2. a) Present the creativity theory summaries you received from a colleague’s research in your own words. (see summative assessment task 1). b) Present your arguments for the strengths, weaknesses and potential utility of the three theories given to you by a colleague. Invite feedback from the colleague that briefed you.
Due in class : week 5

3. Research and shortlist what you think may be the key attributes of an innovative workspace in terms of a) physical environment and b) systems used. Submit a bibliography of your research sources.
Due in (submit bibliography in drop box): week 8

4. Brief a colleague on your shortlist of innovative workspace elements.
Due in class : week 9

5. a) Gather feedback from a screen production team and use it to prioritise workspace features and facilities for a screen production project. b) Present a proposal for production organization that draws on this.
Due in class : week 12

1. Formulate a schedule and a preliminary budget that encompasses preproduction through to distribution. Include itemized ‘up-skilling’ and training expenditures where they may be beneficial or required.
Due in class : week 13

2. Devise and carry out a trial for the workspace you have defined. b) record and submit colleagues’ / collaborators’ feedback to this workspace trial with reference to practicality and potential for facilitation of creative, collaborative and innovative practices.
Due in class : week 15

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.
Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity.

All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:

Student Progress Committee
This committee promotes the early identification of students who are not achieving acceptable academic performance. The committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University. Student Progress Committee (SPC).

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees

Course Overview: Access Course Overview