Course Title: Build and sustain an innovative work environment

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: BUSM6221C

Course Title: Build and sustain an innovative work environment

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

 Janis Lesinskis

9925 4982

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course covers the performance outcomes, skills and knowledge required to conceptualise and establish innovate work environments in the screen and media production industry.

This course is co delivered and assessed with BSBCRT601A Research and apply concepts and theories of creativity and BSBINN501A Establish systems that support innovation.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBINN502A Build and sustain an innovative work environment


1. Lead innovation by Example

Performance Criteria:

1.1. Make innovation an integral part of leadership and management activities
1.2. Demonstrate positive reception of ideas from others and provide constructive advice
1.3. Establish and maintain relationships based on mutual respect and trust
1.4. Take considered risks to open up opportunities for innovation
1.5. Regularly evaluate own approaches for consistency with the wider organisational or project context


2. Establish work practices that support innovation

Performance Criteria:

2.1. Consult on and establish working conditions that reflect and encourage innovative practice
2.2. Introduce and maintain workplace procedures that foster innovation and allow for rigorous evaluation of innovative ideas
2.3. Facilitate and participate in collaborative work arrangements to foster innovation
2.4. Build and lead teams to work in ways that maximise opportunities for innovation


3. Promote innovation

Performance Criteria:

3.1. Acknowledge suggestions, improvements and innovations from all colleagues
3.2. Find appropriate ways of celebrating and promoting innovation
3.3. Promote and reinforce the value of innovation according to the vision and objectives of the organisation or project
3.4. Promote and support the evaluation of innovative ideas within the wider organisational or project context


4. Create a physical environment which supports innovation

Performance Criteria:

4.1. Evaluate the impact of the physical environment in relation to innovation
4.2. Collaborate with colleagues about ideas for enhancing the physical work environment before taking action
4.3. Consider potential for supporting innovation when selecting physical resources and equipment
4.4. Design, fit-out and decorate workspaces to encourage creative mindsets, collaborative working and the development of positive workplace relationships


5. Provide learning opportunities

Performance Criteria:

5.1. Pro-actively share relevant information, knowledge and skills with colleagues
5.2. Provide or encourage formal and informal learning opportunities to help develop the skills needed for innovation
5.3. Create opportunities in which individuals can learn from the experience of others

Learning Outcomes

 Upon successful completion of this course, you will have developed skills and knowledge required to build and sustain an innovative work environment in the screen and media production industry.

Details of Learning Activities

Research tasks, presentations, discussions and collaborative tasks.

Teaching Schedule

This course is co delivered and assessed with BSBCRT601A Research and apply concepts and theories of creativity and BSBINN501A Establish systems that support innovation

Weekclass contentAssessmenmts dueElements






1Overview of current development, production and distribution workflow and systems and shifts in industry practices. What is the case for developing creativity, innovation and change?  1 13
2Defining creativity. Reviewing concepts and theories of creativity and innovation.  1 1,23
3Investigating methodologies of creative and innovative practices.  1 1,23
4Examples of theories and applications of creativity and innovation.Formative due:
Research and present three for examples theories of creativity.
 1 1,23
5Share perspectives and examples of case studies of theories and applications of creativity and innovative environmments.
 1,2,3 1,2 1, 3
6Case studies of theories and applications of creativity and innovaSummative due:
Present a case for potential use of at least one theory.
 1,2,3 1,2 1, 2
7Defining ‘workspace’. Creative spaces and workspaces. Work environments, systems and innovation. Environments as physical and networked spaces.  1,2,3 1,2 1, 2, 3
8Work environment and systems case studies and review of innovative screen production systems and spaces.  1,2,3 1,2,3 1, 2, 3
9Integration of creativity and innovation methodologies into work environments and systems.Formative due:
Presentations of innovative work environment proposals.
 1,2,3  1,2,3 1, 2, 3
10Reconceptualising production methodologies. Transmedia projects.  1,2,3  1,2,3 1, 2, 3,4,5
11Re-examining audience – producer relationship. Future audience as present collaborator. ‘Crowdfunding’ and ‘crowdsourcing’ trends.  1,2,3  1,2,3 1, 2, 3,4,5
12Workspace proposals.
Feedback sessions.
Formative due:
Present design proposal for collaborative and innovative workspace.
 1,2,3 1,2,3 1, 2, 3,4,5
13Scoping workspaces and systems. Planning, scheduling and budgeting for creativity and innovation.  1,2,3  1,2,31, 2, 3, 4, 5
14Innovative and creative workspace creation.
  1,2,3  2,3,41, 2, 3, 4, 5
15 Innovative and creative workspace trials.  1,2,3  2,3,41, 2, 3, 4, 5
16 Strategies reviewed.Summative due:
Presentation of your design and trial of the workplace innovation strategy.
 3 41, 2, 3, 4, 5


Learning Resources

Prescribed Texts

Notes will be provided in class.


Other Resources

Course notes are posted on Blackboard. Paper copies are distributed in class at start of semester.

This is a research based course. You will be required to access current research material through online, networked methods.

Technology, Entertainment, Design (TED)
This web site includes a number of speakers talking about creativity and innovation that are relevant to these courses. You can search it with keywords: ’creativity’ and ’innovation’. There example links on myRMIT / Blackboard.

Overview of Assessment

A range of assessments will be used to assess practical skills and knowledge. You will participate in a range of classes and workshops aimed at familiarizing you with key concepts, theories and strategies relating to creative practices, particularly as they relate to screen production projects.
Establishing a web presence as an innovative, functional, sustainable extension of your screen production work environment is integral to assessment.

Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
You must submit all pieces of assessment in order for your competency to be assessed in this course.

Formative (ungraded):
Week 9: Present an innovative work environment proposal - presentation & written version.

a) Speculate and describe how the application of the theory you have chosen could be integrated into a team based work environment.
b) Describe the potential benefits of this.

Week 12: Describe a current theory on innovation - presentation & written version.
a)Conduct a research project into a current theory on innovation.
b)Think about the theory you have chosen to look until you feel you understand it. Then describe them it your own words.
c)Speculate and describe how the application of this theory could be integrated into a team based work environment.
d)Describe the potential benefits of this.

Summative (graded):
Week 15: Design and trial a workplace innovation strategy - presentation & written version.

a) Describe the implementation of an innovation system into a team-based production, promotion or distribution work environment and potential benefits of this to at least two other people.
b) Present this proposal and your work team’s response to it.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CP Competent with Pass
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

The major learning experiences involve research tasks, presentations, discussion and collaborative tasks with reference to screen productions. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Feedback - You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT;ID=9pp3ic9obks7

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline;ID=qkssnx1c5r0y

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity;ID=kw02ylsd8z3n

Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.

Course Overview: Access Course Overview