Course Title: Originate graphic designs for complex briefs

Part B: Course Detail

Teaching Period: Term1 2016

Course Code: GRAP5354C

Course Title: Originate graphic designs for complex briefs

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Peter Kennedy
9925 58079

Nominal Hours: 65

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit of competency is delivered in the class Design and Drawing 3 in semester one, and Design and Drawing 4in semester two. This unit describes the skills and knowledge required to interpret complex briefs, present and develop concepts and generate developed drawings and graphic designs applicable to a range of interactive, print and screen based productions.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD602A Originate graphic designs for complex briefs


1. Negotiate graphic design briefs

Performance Criteria:


1.1 Evaluate the overall objectives and parameters of complex graphic design projects

1.2 Develop and share ideas about projects with relevant people as part of a collaborative design process

1.3 Re-evaluate and refine options based on own analysis and input from others

1.4 Establish and agree on final nature and scope of design briefs


2. Develop and refine graphic design concepts

Performance Criteria:


2.1 Develop design concepts based on a sound understanding of the communication need and the range of options available to the professional designer

2.2 Identify the potential for individualised or specialised research to meet different design briefs

2.3 Adapt and use relevant ideas and approaches from research with consideration of intellectual property requirements

2.4 Evolve personal ideas through reflection on own practice to date

2.5 Inform designs through consideration of the potential of new and emerging technologies

2.6 Develop concepts that take account of both creative and technical requirements

2.7 Integrate individual research, personal ideas and professional realities to hone and confirm concepts

2.8 Create concept presentations that suit the nature of the work


3. Plan and monitor graphic design projects

Performance Criteria:


3.1 Develop sustainable project management plans for graphic design work

3.2 Engage specialist expertise where appropriate

3.3 Administer and monitor work against the project plan

3.4 Communicate and collaborate with relevant people at key stages

3.5 Develop and finalise project documentation at appropriate times during the project

3.6 Bring together the disparate challenges of the project to complete work on time


4. Realise graphic design solutions

Performance Criteria:


4.1 Integrate command of design techniques and tools to realise graphic designs

4.2 Work with the fundamental elements and principles of design with confidence and skill

4.3 Apply critical and creative thinking ability to challenge, adapt and refine graphic design solutions

4.4 Engage in an ongoing process of creative collaboration and refinement during the design process


5. Evaluate design outcomes

Performance Criteria:

5.1 Evaluate completed designs in terms of success in meeting objectives

5.2 Assess the work against other creative, technical and business considerations

5.3 Analyse and evaluate feedback from client and others

5.4 Develop strategies for possible adjustments to future work and potential for further development of own skills

Learning Outcomes

Details of Learning Activities

Learning activities will consist of

• Class exercises / design drawings based on the history of art & design
• Practical demonstrations for learning software skills
• peer teaching and class presentations
• elearning software tutorials with the RMIT web library link
• online research
• teacher directed group activities/projects
• studio practice & Field excursions to gallerys & playgrounds for research
• peer group assessment activities

You will be responsible for your learning and will be expected to engage in independent research, reading, study, practice and screenings.

Teaching Schedule


Class ContentAssesment TasksElements
Week 1        Present Course Guide
Design concept drawing 1 The figure Religious Art & Contemporary Culture The Sistine Chapel

Week 2Design concept drawing 2 The Figure Religious Art & Contemporary Michelangelo
Develop Project Proposal for Playground Animation due in Semester 2

Hand out Playground Assessment Task 01 Folio of four Design Drawings (ungraded)
Week 3Design drawing 3 the Figure Margnetena
Field trip to the Collingwood Childrens Farm Playground
Week 4Design concept drawing 4 The figure Proportion & Balance Michelangelo David
Work in Playground Drawing
Week 5Design concept drawing 5 The Female Figure Proportion & Balance Rubin’s
Finalize the Playground proposal
Week 6Design concept drawing 6 The Figure Symbolism in Contemporary Culture the tattoo
Work in Playground Drawing
Week 7Design concept drawing 7 The figure symbolism Madonna’s Bernididio Daddi Gold leaf Designs
Work on Playground n A2 Drawing
Week 8Design Drawing The Figure Japanese wood cut prints
Work on Playground A2 Drawing
Week 9Design concept drawing 8 Symbolism & Papua New Guinea ghost masks
Work on Play ground A2 Drawing
Week 10Design concept drawing 9 Animals in Nature Bats
Work on Playground A2 Drawing
Week 11

Design concept drawing 10 Animals in Nature The horse

Work on Playground A2 Drawing

Week 12Design Drawing 11 Nature & Art the Still life
Work on Playground A2 Drawing present work in class for feedback & review
Week 13

Studio Class work on Playground A2 Design Drawing Assessment Task
Hand in and Submit Folio of four completed design drawings .

Ao1 Hand in and present folio of four best Completed Design Drawings (ungraded)3,4
 Week 14 Hand in Playground A2 Colour Drawing for peer assessment feedback & reviewAo2 Hand In and present A2 Sized Colour Playground Design Drawing (graded)3,4,5
 Week 15Studio Class
Feedback & Review
 Week 16Studio Class
Feedback & Review
  Semester 2  
Week 1 Present Course Guide
Class screening The power of Art
Design drawing 1 Post Impressionism the portrait,
Week 2 Design drawing 2 The figure, The High Renaissance & the Theme of beauty visual aesthetic , Bottichelli
Develop Project Proposal for Playground
Week 3 Design drawing 3 the figure Renaissance Art ,Jan Van Eyke, The Arnolfini Wedding
Work in Playground Drawing / 3d Cardboard Model / 3d Still images / vector graphic
Week 4 Design drawing 4 Renaissance Art the theme of angles & good vs evil Jan Van Eyke
Work in Playground Drawing / 3d Cardboard Model / 3d Still images / vector graphic
Week 5 Design drawing 5 the Figure Renaissance Art & the theme of symbolism good vs evil, Roger Van Der Wyden
Work in Playground Drawing / 3d Cardboard Model / 3d Still images / vector graphic
Week 6 Design concept drawing 6 Renaissance Art , Surrealism & Fantasy, Hieronymos Bosh
Work in Playground Drawing / 3d Cardboard Model / 3d Still images / vector graphic
Week 7 Design concept drawing 7, Renaissance Art & the theme of Mythology , Lucas Cranish
Work in Playground Drawing / 3d Cardboard Model / 3d Still images / vector graphic
Week 8Work on and submit Assessment Task 01 Playground Drawing /3d Cardboard Model / 3d Still images / vector graphic
Work on Playground animation
 Ao3 Playground Drawing /3d Still images / vector graphic designs (ungraded)3,4
Week 9 Design drawing 8 Symbolism & Indian Miniature Paintings
Work on Playground animation
Week 10 Design drawing 9 Nature, power & beauty
Work on Playground animation
Week 11Studio Class
Work on Playground animation
Week 12Studio Class
Work on Playground animation
Week 13 Work on Assessment Task A04 Folio of four completed design drawings due (to be photographed & submitted)

Work on Playground animation

Ao4 Folio of four completed design drawings due (to be photographed & submitted) (ungraded)3,4
Week 14Submit & present A05 Playground Animation for  peer Assessment & ReviewA05 Playground Animation (Graded) to be presented to the class3,4,5
Week 15 Studio Class
Feedback & Review
Week 16Studio Class
Feedback & Review

Learning Resources

Prescribed Texts

HW Jenson A History of Art 


Learning resources and prescribed texts
The Elements of Design Poppy Evans Delmar College Learning
H W Janson A History of Art

Other Resources

Simon Shama A Power of Art

Overview of Assessment

Assessment for this course is ongoing throughout the semseter. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.

Assessment Tasks

Semseter 1

There are two assessment tasks A1 is ungraded, Ao2 is graded. The assessment tasks descriptions are on blackboard , the masking criteria is also stated on each assessment task.
To demonstrate competency in this course you will need to complete all of the following pieces of assessment to a satisfactory standard. You will receive written feedback on all assessment (refer to MyRMIT for assessment criteria).
Semester 2

There are three assessment tasks Ao3 & Ao4 is ungraded, Ao5 is graded. The assessment tasks descriptions are on blackboard , the marking criteria is also stated on each assessment task. 

Assessment Tasks

Semester 1
Ao1 Folio of four completed Design Drawings Due Week  (Due Week 13)
Ao2 Completed A2 Sized Colour  Playground Drawing      (Due Week 14)

Semester 2
Ao3 Playground Drawing  3d Still images / vector graphic design (Due week 8 )(to be photographed & submitted)
A04 Folio of four completed design drawings (Due week 13) (to be photographed & submitted)
Ao5 Playground Animation or Game Design (Due week 14)



 Students Assessment Files are to have the correct file naming conventions and is to be presented As a .zip file to be submitted on the Design & Drawing 3 Blackboard Link along with a signed RMIT Assessment Task  Cover Sheet

Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.

Grades used in this unit are as follows:
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competentcy Achived Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Grades which apply to courses delivered in accordance with competency-based assessment (ungraded)
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit For Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact the  IDM Course Coordinator

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

Cover Sheet for Submissions:
You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.;ID=x3ddsmsrwa1hz

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.;ID=qwxbqbg739rl1

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.;ID=kehn9bz22r41

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.;ID=az8fl470ucg41


Course Overview: Access Course Overview