Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: BUSM6217C

Course Title: Originate and develop concepts

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff


Kieran Doolan ph: 9925 4110

Nicole McKinnon ph:
9925 4375

Arthur Michalopoulos ph:
9925 4111

Peter Kennedy
9925 58079

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit of competency, Originate and develop concepts BSBCRT501A is delivered in the class Design Studio 3, together with Realise productions CUETEM08B and Plan and manage film and media pre-production CUFPPM601A. This unit covers the skills and knowledge required to originate and develop concepts for media productions in the creative industries.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT501A Originate and develop concepts


1. Evaluate and explore needs and opportunities

Performance Criteria:

1.1 Research and evaluate existing information that informs new concept development
1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts
1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious
1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation
1.5 Determine whether other players are filling identified gaps or investigating similar opportunities
1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities
1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements


2. Develop a range of creative approaches

Performance Criteria:

2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs
2.2 Challenge, test and experiment with different concepts and ideas as part of a collaborative process
2.3 Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential
2.4 Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed
2.5 Identify resources required to achieve desired creative and innovative outcomes
2.6 Evaluate the effectiveness of different strategies for achieving desired outcomes
2.7 Select concepts or approaches that achieve required outcomes in an innovative and feasible way
2.8 Present proposed concepts or approaches in an appropriate format


3. Refine concepts

Performance Criteria:

3.1 Ensure concept development process is open to ongoing refinement and testing
3.2 Seek input and feedback on concepts from relevant stakeholders
3.3 Seek specialist advice on creative and technical aspects of proposals as required
3.4 Compare concepts with best practice examples of similar products, programs, processes or services
3.5 Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts
3.6 Evaluate constraints on the realisation of concepts or ideas
3.7 Refine proposals based on analysis and feedback


4. Develop concepts to an operational level

Performance Criteria:

4.1 Use refined concepts as the basis for developing detailed implementation specifications
4.2 Present specifications to relevant parties for approval, funding or endorsement
4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future

Learning Outcomes

On successful completion of this unit, you will have developed the skills and knowledge required to originate and develop concepts for media products in the creative industries.

Details of Learning Activities

In class learning activities include, but are not limited to:
* lectures
* peer Assessment and class presentations
* group discussion
* teacher feedback
* online research and weekly Blog Assessment Tasks
* independent project based work
* teacher directed group activities/projects
* workshopping of students’ own projects

Out of class activities include, but are not limited to:
* online research
* work shopping
* independent project based work

Teaching Schedule


 Week Class ContentCUETEM08B Realise Productions ElementsCUFPPM601A Plan & Manage film & Media Pre Production ElementsBSBCRT501A Originate & develop concepts Elements
Week 1                                 Design Studio Intro - Production Workshop
Advanced Dip 3 initial concepts & thoughts on possible visualizations discussion an analysis on Design project 3
Week 2

Refining concepts towards one main idea for Design Project 3. Researching initial references /Film screening and design project workshop Formative Assessment 01 Blog Entry: Production Workshop      

Week 3Production workshop; Non-Digital Game Design – group activity in the development of a complex game (pre-production aspects only) Group activity involved in the production within set timelines utilizing digital and non-digital means /Film screening and design project workshop


Week 4

Design project workshop. Developing work with initial art work, researching influences, working on storyboards or flow charts and initiating production schedules/Film screening

Formative Assessment 02 Blog Entry:Film

Week 5
Production workshop; A2 Art Deco travel poster – group activity in the development of a complex brief (pre-production aspects only) Group activity involved in the production within set timelines utilizing digital and non-digital means4,531,2
Week 6Formative Assessment task 1 Design Document & Animaticfor  CUETEM08B Realise Productions  CUFPPM601A Plan & Manage film & Media Pre Production
Design project panel presentation -analysing problems, monitoring and evaluating overall aspects of production /Film screening


Week 7

Production workshop; Industry WIL project – group activity in the development of a complex industry supplied brief Group activity involved in the production within set timelines utilizing digital and non-digital means

Assessment 03 Blog Entry: Production Workshop Due Week 7

Week 8Formative Assessment task 2 Rough cut 75% completed  for CUETEM08B Realise Productions CUFPPM601A Plan & Manage film & Media Pre Production
Design project panel presentation -analysing problems, monitoring and evaluating overall aspects of production. /Film screening
3, 4, 531,2
Week 9Production workshop; Industry WIL project – group activity in the development of a complex industry supplied brief Group activity involved in the production within set timelines utilizing digital and non-digital means4, 531,2
Week 10
Formative Assessment task 3: Fine cut 100% Complete  for CUETEM08B Realise Productions  CUFPPM601A Plan & Manage film & Media Pre Production
Design project panel presentation -analysing problems, monitoring and evaluating the completed production. Discussion and feedback on possible adjustments prior to final submission in week 12/ Film screening
 Formative Assessment 04
 Blog Entry: Film Due Week 10
1, 3, 4, 51, 2, 33,4
Week 11Production Workshop Annie Lennox - Positive Climate Action video4, 51,21,2
Week 12Summative Completed project submission For Design Project 3
Screening presentation of completed Design project 3 with full analysis, discussion and feedback/Film screening
3, 4, 51,21,2
Week 13Design project workshop
Begin work on Design project 4 emphasis on initial concepts and visualizations and production schedule/
Week 14Design Studio
Work on Design project 4 emphasis on storyboards and animatic/Film screening
Week 15Film screening and Design Studio
Work on Design project 4 - emphasis on animatic and animatic. Review prior to presentation and submission of pre-production document and animatic in week 16 /Film screening
Week 16Formative Assessment task Design Document & Animaticfor CUETEM08B Realise Productions  CUFPPM601A Plan & Manage film & Media Pre Production
Film screening and Folio panel presentation Full review of Semester 1 Folio pieces including discussion and feedback of overall work and considerations for improvements in folio pieces set for semester 2/Film screening

Learning Resources

Prescribed Texts


Field, 1994, Screenplay: the foundations of screenwriting, Dell Publishing

Field, 2006, The screenwriter’s workbook, Delta Trade Paperbacks

Vorhaus, 1994, The comic toolbox: how to be funny even if you’re not, Allen & Unwin

Andrew Rollings, Ernest Adams, 2003, On Game Design, New Riders

Scott Rogers, 2010, Level up! : the guide to great video game design, Chichester : Wiley

Tracy Fullerton, Christopher Swain, Steven S. Hoffman, 2008, Game design workshop [electronic resource], Elsevier Morgan Kaufmann.

You are advised to look at the course Blackboard site for ongoing updated information. Students are expected to make full use of University library facilities, in researching and developing creative concepts.

Other Resources

RMIT will provide you with resources and tools for learning in this
course through the online systems
You will also have access of the library resources.

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.

Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded. To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard. You will receive verbal feedback on all assessment from either your teacher or peer (student) feedback. NB: All assessments are COMPULSORY

Overview of Assessment

Assessment will be based on either weekly Production workshops or Flim Screening blogs

It is to be noted that 6 online blogs must be completed for this Course
There will be three Blog entrys for the Production workshops and three blog entrys for the Film appraisal Tasks

Formative Assessments

Assessment 01Blog Entry: Production Workshop  Due Week 2

Assessment 02Blog Entry: Film                              Due Week 4

Assessment 03Blog Entry: Production Workshop  Due Week 7

Assessment 04Blog Entry: Film                             Due Week 10

Summative Assessment

Summative Completed project submission for Design Project 3                Due week 12

Grades which apply to courses delivered in accordance with competency-based assessment (not graded)
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit For Assessment


For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Feedback - You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT;ID=9pp3ic9obks7

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you will need to apply for special consideration. Special consideration, appeals and discipline;ID=qkssnx1c5r0y

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity;ID=kw02ylsd8z3n

Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.

Students are to adhere to RMITs OH&S Guidelines
Refer to the STV OH&S Checklist on Blackboard
Students are to have breaks from the computer on a hourly basis
Students are not to use the lifts if a fire alarm sounds use the stair well as directed by a fire warden.
Students are to observe where the exit signs are.
Equipment Borrowing (Cameras, tripods etc) RMIT Technical Services Bld 8 Level 7 room 92 Ph 99255419 (Mon – Fri 9am – 5pm)
Students are to borrow cameras from technical services for the required Assessment tasks and class exercises. please note cameras can only be booked for 24 hours from RMIT Technical services.

Firearms & Weapons
It is important to note that students are not allowed to shoot video with armoury related objects for example , guns, knives, spear, etc. For OH&S reasons students are not to perform dangerous stunts. Refer to Victorian Police Film & Television Office.(

Course Overview: Access Course Overview