Course Title: Design web environments

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: COSC5949C

Course Title: Design web environments

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

9925 4815    

Nicole McKinnon
9925 4375  

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course covers, skills and knowledge required to design web environments.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFDIG502A Design web environments


Element 1 Determine project requirements

Performance Criteria:

1.1 Analyse project brief to identify purpose of, and target
audience for, web environments
1.2 Consult with clients to clarify project requirements
1.3 Identify target audience characteristics and determine
how these influence all aspects of design
1.4 Identify content to be incorporated and generated and how
this content is to be accessed, searched or delivered


Element 2 Research and select web environments

Performance Criteria:

2.1 Research web environments and analyse their potential
2.2 Analyse how these web environments meet audience and
content requirements
2.3 Identify issues relating to delivery platform and
standards , and determine how these may affect web
environment options
2.4 Consult relevant personnel to ensure that all possible
web environment options are considered
2.5 Select web environments that will meet creative,
production and technical requirements


Element 3 Draft design specifications

Performance Criteria:

3.1 Design the architecture of web environments to show
interrelationship between environment components
3.2 Identify each web environment and specify its individual
interactive features, functionality and navigation and its
relationship to design as a whole
3.3 Identify content components and specify how these will be
logically structured and integrated into and/or generated
by web environments
3.4 Specify levels of access permissions to web environments
as required
3.5 Specify media assets as required
3.6 Specify user interfaces of web environments
3.7 Specify production requirements , including appropriate
testing strategies
3.8 Write draft design specifications to include all relevant
advice to design and development teams
3.9 Discuss draft design specifications with client to ensure
designs are consistent with project briefs


Element 4 Review design specifications

Performance Criteria:

4.1 Review designs against required project outcomes, as
well as client and audience needs
4.2 Review designs to ensure they meet creative and
technical requirements
4.3 Adjust designs as necessary after discussions with
relevant personnel
4.4 Clarify legislative or ownership issues to comply with
production and organisational requirements
4.5 Confirm with client acceptance of design specifications,
including deliverables, milestones and timelines

Learning Outcomes

On successful completion of this unit, you will be able to apply your skills and knowledge to design web environments.

Details of Learning Activities

In class learning activities include, but are not limited to:
• class presentations
• group discussion
• online research
• pigment inkjet printing
• independent project based work
• teacher directed group activities/projects
• workshopping of students’ own projects

Out of class activities include, but are not limited to:
• online research
• work shopping
• independent project based work

Teaching Schedule

WeekClass ContentAssessment DatesElements

An overview of HTML5 (HTML 4 & XHTML) & Dreamweaver.

Introducing A04 Design document a and website Part 1

2Web research – Analysis of CSS cultural & technology portals such as Zen Garden. Review Interaction Design principles: Information, Interaction & Sensorial Design. Discuss Metaphors for online.
Use this research & Interaction principles to guide and inspire students projects.
Layout & image optimization & exercise.
A01 Web Research
3Navigation – Analysis of Interaction Design: Organizing Things. Information architecture review & site maps. Review schematics and the benefit of layout. 1
4Branding Online 1 – Analysis of Corporate Identity: Corporate Design. Discuss & Style Guides.
Introducing A02 Branding
(formative) – Create a Corporate Identity
5Branding Online 2 - Analysis of Corporate Identity: Corporate Communication.
Refine Corporate Identity.
6Branding Online 3 - Analysis of Corporate Identity: Corporate Communication.
Refine Corporate Identity. Provide creative, technical & managerial direction for online brand integration into web concepts.
Present & review student Corporate Identities
A02 Branding & Marketing Online
7Feedback session and direction on A04 Design document & website Part 1
 3, 4
8Presentation of A04 Design document & website Part 1
At this research & concept phase students provide EPC (Electronic Proof of Concept) & visualisations of their idea before the actual development and building phase is approved.
A04 Design Document & Website Part 1
1, 2, 3, 4
9Reviewing and editing process of Design Document – Provide creative, technical and managerial direction for previous weeks Presentation 1 – Students may then proceed from the creative concept phase to the development & building phase. 4
10Introduction to templates – Explore & review templates in Dreamweaver.
Discuss & explore other templates & available products including freeware & commercial products.
A03 Templates
1, 2
11Templates – implementation and editing.
Ensure students have reviewed & chosen a suitable template.
12Testing and optimisation of website – user testing. 4
13Production – work on website. 4
14Production – refinement, finished artwork. 4
15Production – user testing, server technology, usability, final optimisation, legibility.
FTP – from local to remote folders.
16Submission & feedbackA04 Design Document & Website Part 2

Learning Resources

Prescribed Texts


Other Resources

Personal data storage device

Overview of Assessment

A variety of practical assessment tasks, to be submitted in class, will be used to establish competence in this course

Assessment Tasks

TASK: A01 Web Research (formative) DUE Week 2

TASK: A02 Branding & Marketing Online (formative) DUE Week 6

TASK: A03 Templates (formative) DUE Week 10


TASK: A04 Design Document & Website Part 1 (summative) DUE Week 8

TASK: A04 Design Document & Website Part 2 (summative) DUE Week 16

NOTE: For full versions of the assignment briefs, go to the Assessment Tasks folder inside the Collaborate in the Creative Process area on Blackboard.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competent achieved graded.
DNS Did Not Submit for Assessment
NYC Not Yet competent.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration

Other Information

You will receive spoken and written feedback from teachers on your work. This feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Late Submissions
Please advise teacher in advance if an extension of time or special consideration is required for submission of work. Refer to the course Blackboard site for policy information including information on late submissions.

RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview