Course Title: Manage the marketing process
Part B: Course Detail
Teaching Period: Term2 2014
Course Code: VART5924C
Course Title: Manage the marketing process
School: 345T Media and Communication
Campus: City Campus
Program: C6087 - Advanced Diploma of Screen and Media
Course Contact : Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
C6087DIGIT- ADVANCED DIPLOMA OF SCREEN & MEDIA (Interactive)
Peter Kennedy
Phone: 9925 5087
email: peter.kennedy@rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
N/A
Course Description
This unit of competency, Establish the creative vision for screen productions CUFDRT601A is delivered in the class Design Studio 4, together with Develop a marketing plan BSBMKG609A and Manage the marketing process BSBMKG603B. The aim of this course is for students to concurrently develop a variety of screen based productions, both as individuals and as part of production teams.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG603B Manage the marketing process |
Element: |
1. Manage marketing performance |
Performance Criteria: |
1.1 Manage marketing effort to ensure it is directed towards |
Element: |
2. Manage marketing personnel |
Performance Criteria: |
2.1 Communicate strategic marketing objectives across the |
Element: |
3. Evaluate and improve strategic marketing performance |
Performance Criteria: |
3.1 Analyse marketing outcomes, review strategic objectives |
Learning Outcomes
Upon successful completion of this course, you will have acquired the skills and knowledge to develop the creative vision required for the production of a variety of screen based products. These include animations, short narrative dramas, interactive, mobile and web based productions.
Details of Learning Activities
C6087DIGIT- ADVANCED DIPLOMA OF SCREEN & MEDIA (Interactive Digital Media)
In class learning activities include, but are not limited to:
* lectures
* peer teaching and class presentations
* group discussion
* teacher feedback
* elarning research & tutorials
* independent project based work
* teacher directed group activities/projects
* workshopping of students own projects and online blogs
Out of class activities include, but are not limited to:
* online research
* work shopping
* independent project based work
Teaching Schedule
Wk | Class content | Assessment tasks |
Establish the creative vision for screen productions CUFDRT601A |
Manage the marketing process BSBMKG603B |
Develop a marketing plan BSBMKG609A |
1 | Introduction and discussion of course With additional screening of previous graduate DVD’s Workshop Class Activity MTV Aniamtion Concepts |
1 | 1 | 1 | |
2 | Intro to End-Of-Year exhibition (ideas/Designs/proposal) End-Of-Year exhibition concept proposal brie Auditorium Milestone Presentation Present the Project Progress completed scenes in animatic and Script Workshop End-Of-Year exhibition concept proposal development |
1,2 | 1,2 | 1,2,3 | |
3 | Teams to continue developing concepts in preparation of presentations for week 4
Workshop Class Activity MTV Aniamtion Production |
1,2 | 1,2 | 1,2,3 | |
4 | Work/Presentation/deciding on End -Of-Year Exhibition concept Exhibition Team allocation/ Marketing Plan Intro Workshop End-Of-Year exhibition concept pre-production |
1,2 | 3 | 1 | |
5 | Outline of proposed further study or work options in industry indicated by research of study programs
Work on Design Project 4 production Applying for suitable jobs in the industry |
1,2 | 3 | 1 | |
6 | Applying for suitable jobs in the industry
Work on Design Project 4 production |
1,2,3 | 2,3 | 2 | |
7 | Work on CV/resume that shows appropriate experience and suitable design layout
Workshop WIL activity - Human Rights Motion Graphic Animations |
1,2,3 | 2,3 | 2 | |
8 | Developing possible questions for a hypothetical job interview – what is asked and how should you respond at an interview
Auditorium Milestone Presentation Present the Design Project 4 Progress - interactive wireframes/prototypes or completed scenes in animatic |
Formative assessment task 1. Online blog is to be completed on Blackboard | 1,2,3 | 1,3 | 1,2 |
9 | Concept work on individual business card
Rough cut presentation - 75% final artwork and coded assets completed for interactives with wireframes/prototypes. Linear projects 75% final artwork edited over animatic Work on Design Project 4 production |
Formative assessment task 2. Rough cut presentation design project 4. | 1,2,3 | 1,3 | 1,2,3 |
10 | Design work on individual business card Collating/Preparation of ALL aspects of the marketing plan in preparation for submission in week 11 Work on Design Project 4 production |
1,2,3 | 1 | 1,2,3 | |
11 | Individual Marketing plan submission
Work on Design Project 4 production |
1,2,3 | 1,2,3 | 1,2,3 | |
12 | Work on show-reel End-Of-Year Exhibition Production
Fine cut Design Project Presentation & submission on a DVD Work on Design Project 4 production |
1,2,3 | 3 | 3 | |
13 | Work on show-reel End-Of-Year Exhibition Production
Submit the completed Design Project 4 Research Project SummativeTask 01 Final Submission of Design Project 4 |
Summative asessment task 1 - Design Project 4 Final Submission. | 2,3 | 1,2,3 | 1,2,3 |
14 | Work on show-reel End-Of-Year Exhibition Production
Prepare Design Project 4 production for Graduate exhibition |
2,3 | 1,2,3 | 1,2,3 | |
15 | Finalise art for DVD, posters and screening material for End-Of-Year Exhibition Finalise show-reel in preparation for presentation/submission in week 16 Prepare Design Project 4 production for Graduate exhibition |
2,3 | 2,3 | 1,2,3 | |
16 | Tweak final art for DVD, posters and screening material for End-Of-Year Exhibition. Show-reel submission
Plan for production in ‘week 17’ |
2,3 | 3 | 3 |
Learning Resources
Prescribed Texts
N/A |
References
You are advised to look at the course Blackboard site for ongoing updated information. |
Other Resources
You are advised to look at the course Blackboard site for ongoing updated information. Students are expected to make full use of University library facilities, in researching and developing creative concepts.
Other resources
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
Other required resources include suitable digital media storage such as a portable hard drive or USB flash drive, with at least 4Gb capacity.
Students can access elearning lynda. com software tutorial are RMIT Library web site
Overview of Assessment
Assessment for this course is ongoing throughout the semester and involves practical exercises, knowledge assessment tasks, presentations and written projects.
Assessment Tasks
It is to be noted thatthe course Establish the creative vision for screen productions CUFWRT601A will be delivered in the Design Studio 4 Class and students will be required to present thier Scripts and Animatcs or on screen project development in class for feedback and review on a weekly basis.
Assessment tasks in this course are either formative . Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks.
To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard. You will receive verbal feedback on all assessment from either your teacher or peer (student) feedback. NB: All assessments are COMPULSORY.
Formative Assessments
Forrmative assessment task 1. Online blog is to be completed on Blackboard. Due week 8.
Formative assessment task 2. Rough cut presentation of design project 4. Due week 9.
Formative assessments are ungraded and students will receive a non graded result:
CA Competency achieved
NYC Not Yet Competent
DNS Did Not Submit
Summative Assessments
Summative asessment task 1 - Design Project 4 Final Submission. Due week 13.
For further information on the grading system and criteria used, please refer to the course blackboard site.
Grades used in this course are as follows:
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competent achieved Grade
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Feedback
You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT http://www.rmit.edu.au/browse;ID=9pp3ic9obks7
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n
Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.
Course Overview: Access Course Overview