Course Title: Undertake marketing activities
Part B: Course Detail
Teaching Period: Term1 2011
Course Code: MKTG5804C
Course Title: Undertake marketing activities
School: 345T Media and Communication
Campus: City Campus
Program: C6088 - Advanced Diploma of Screenwriting
Course Contact : Program administration
Course Contact Phone: +61 3 9925 4368
Course Contact Email:Brendan.lee@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Ian Pringle
Email: ian.pringle@rmit.edu.au
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
The competency Undertake Marketing Activities looks at the skills and knowledge required to coordinate a range of marketing activities and promotional activities. It is delivered and assessed along with Manage Copyright Arrangements. Together these competencies form the course Manage a project in which you acquire the knowledge you need to take your Screen projects forward.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUEMAR03B Undertake marketing activities |
Element: |
1. Plan and organise marketing and promotional activities. |
Performance Criteria: |
1.1 Plan and schedule activities in accordance with the marketing plan or other organisational systems |
Element: |
2. Undertake a general public relations role. |
Performance Criteria: |
2.1 Establish and conduct relationships with industry and media colleagues in a manner that enhances the positive image of the organisation. |
Element: |
3. Review and report on promotional activities. |
Performance Criteria: |
3.1 Prepare reports in accordance with the organisation’s marketing policy and required timeframes. |
Learning Outcomes
On successful completion of this course, you will be able to identify local and international markets, manage the copyright of your work and recognise what is involved in the marketing and managing the production and distribution of your own project.
Details of Learning Activities
You learn through:
1. In-class activities:
lectures
industry speakers
teacher directed group activities/projects
peer teaching and class presentations
group discussion
class exercises to review discussions/lectures
workshopping of students’ own projects
analysis/critique of writings of students’ choice
2. Out-of-class activities:
independent project based work
writing and reading assignments
online and other research
independent study
Teaching Schedule
| Week starting | Class content | Assessment due | Elements NEEDS ELEMENTS |
| Week 1 (7 Feb) |
Introduction to the course content – explanation of assessment. Information Sheet: synopsis, proposed budget, audience, distributor, financing sources, proposed cast Budget: General introduction to Above & Below Line costs |
CUEMAR03B - 1 CUFCMP501A 1,2 |
|
| Week 2 (14 Feb) |
Setting up Production entity, legal issues, contracts, completion guarantors Production logistics: Location, Studio Budgeting: Above the Line costs cont. |
CUEMAR03B - 1 CUFCMP501A 2 |
|
| Week 3 (21 Feb) |
Synopsis, Treatment, Presentation of Concept Budget: Above the Line costs cont. * Assessment: Preparation of Information sheet for delegated script. |
CUEMAR03B - 1 |
|
| Week 4 (28 Feb) |
Production management, Health & Safety issues, production logistics Budget: Above the Line costs cont. |
CUEMAR03B - 1 |
|
| Week 5 (7 March) |
Contracts, industry awards, management of production Budget: Prod Unit Salaries |
CUEMAR03B - 1,2 CUFCMP501A 2,3,4 |
|
| Week 6 (14 March) |
Legal Issues: Copyright, casting production, insurances, completion guarantors, distribution & marketing Bank financing, discounting contracts Budget: Prod Unit salaries, cont. |
CUEMAR03B - 1,2 CUFCMP501A 2,3,4 |
|
| Week 7 (21 March) |
Crisis management, role of producer in post prod. Budget: Prod Unit Salaries, cont. Prod Unit Salaries cont. Running a small business Leadership and management skills |
CUEMAR03B - 1,2 CUFCMP501A 4 |
|
| Week 8 (28 March) |
New technologies and impact on production, distribution & marketing Budget: Fringes, holiday pay, payroll tax, Unions & super, cast * Assessment: Develop a financing strategy for investment from private sector and government funding bodies. |
CUEMAR03B - 1,2 |
|
| Week 9 (4 April) |
Leadership and management skill, running a small business Budget: Music, make-up & hair, sets & properties |
CUEMAR03B - 1,2 |
|
| Week 10 (11 April) |
Co-productions and international financing Budget: Film & Laboratory – shooting & editing, Post Prod Sound |
CUEMAR03B - 1,2 |
|
| Week 11 (18 -20 April and 28-29 April) |
Market place analysis, product assessment Budget: Equipment all categories |
Production Company Profile Due | CUEMAR03B - 1,2 |
| Mid-semester break (21/4 – 27/4) | |||
| Week 12 (2 May) |
Managing your copyright |
CUFCMP501A 1-5 |
|
| Week 13 (9 May) |
Professional networks: Key players, government bodies & associations Budget: Indirect costs |
CUEMAR03B - 2 |
|
| Week 14 (16 May) |
Distribution: Local & International markets. Budget: Finance & Marketing * Assessment: Devise distribution strategy for delegated script |
CUEMAR03B - 2 CUFCMP501A 4,5 |
|
| Week 15 (23 May) |
Distribution: Local & International markets Budget: Summary all categories |
Copyright Analysis Due | CUEMAR03B - 2 |
| Week 16 (30 May) |
Analysis of Assessments |
Profile of Distribution or Sales Company Due | CUEMAR03B - 3 |
| Week 17 (6 June) |
Assessment Week |
Learning Resources
Prescribed Texts
Extracts, readings and additional references are provided throughout the course. In addition to hard copy handouts, some readings are made available on the class website, Blackboard, and others can be accessed via the web. |
References
You are advised to look at the course Blackboard site for ongoing updated information. |
Other Resources
You require access to a computer and to the internet for this course
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral presentations and through written assignments.
Assessment Tasks
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.
Assessment Tasks
1. Profile report on an Australasian feature film production company. Due April 28 (40%)
2. Copyright analysis Due May 26 (20%)
3. Profile report on two ditribution or sales companies - one local company and one international. Due June 2 (40%)
Grades used in this course are as follows:
80 – 100% HD High Distinction
70 – 79% DI Distinction
60 – 69% CR Credit
50 – 59% PA Pass
Under 50% NN Fail
For further details on these assessment tasks and the grading system and criteria used, please refer to the course blackboard site.
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration
Other Information
Feedback:
You will receive spoken and/or written feedback by teacher on your work. Where appropriate, this feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Late Submissions
Please refer to the course blackboard site for policy information including information on late submissions and plagiarism
Plagiarism
RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;
Course Overview: Access Course Overview