Course Title: Execute an advertising campaign
Part A: Course Overview
Program: C6091
Course Title: Execute an advertising campaign
Portfolio: BUS
Nominal Hours: 70.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5825C |
City Campus |
TAFE |
650T TAFE Business |
Face-to-Face or Internet |
Term2 2012 |
Course Contact: Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email: sally.parrott@rmit.edu.au
Course Description
This unit describes the performance outcomes, skills and knowledge required to coordinate and monitor the implementation of an advertising campaign. This unit applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.
If you are undertaking this course in Melbourne from semester 2, 2012 onward your class will be held in a device-equipped teaching space. Each student group will have access to a laptop. It is however recommended that you have access to a mobile computing device to allow greater flexibility in terms of where you can work on campus both in and outside class times.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
BSBADV604B Execute an advertising campaign |
Elements: |
1. Develop an implementation strategy |
2. Negotiate media contracts |
|
3. Monitor the advertising campaign |
Learning Outcomes
Overview of Assessment
The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods and may include:
• direct observation of actual and simulated work practice
• oral or written questioning
• tests
• assignments and projects
• presentation of a portfolio of evidence which may compromise documents, and/or photographs and/or video and audio files
• review of products produced through work-based or course activities
• third-party feedback from a work supervisor/employer