Course Title: Manage international marketing programs
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: BUSM6263C
Course Title: Manage international marketing programs
School: 650T TAFE Business
Campus: City Campus
Program: C6092 - Advanced Diploma of Marketing
Course Contact : Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email:timothy.wallis@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Chris Lee
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required
Course Description
This unit applies to senior marketing or management personnel who are required to manage international marketing activities including evaluating international marketing opportunities, setting marketing objectives and determining the approach and operational structure for an organisation marketing internationally.
Individuals undertaking this unit are also required to manage a team of people implementing international marketing opportunities, including monitoring, evaluating and improving activities as required.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG606B Manage international marketing programs |
Element: |
1. Formulate international marketing objectives |
Performance Criteria: |
1.1.Select viable international marketing opportunities and develop objectives that are consistent with the organisation's capabilities and resources |
Element: |
2. Determine international marketing approach |
Performance Criteria: |
2.1.Research international marketing opportunities and determine global or customised approaches for promotion of products or services |
Element: |
3. Determine operational structures |
Performance Criteria: |
3.1.Evaluate business culture and consumer preferences, and identify compatible marketing structures |
Element: |
4. Manage international marketing performance |
Performance Criteria: |
4.1.Communicate international marketing objectives across the organisation in ways suited to culture, customs, levels of knowledge, experience and needs of personnel |
Element: |
5. Evaluate and improve international marketing performance |
Performance Criteria: |
5.1.Monitor product, pricing and distribution policies in relation to market changes, objectives of marketing plan and organisational requirements |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to formulate, assess, strategically manage, evaluate and improve international marketing programs.
Details of Learning Activities
This unit is clustered in conjunction with BSBMKG605B, Evaluate international marketing opportunities, which describes the performance outcomes, skills and knowledge required to evaluate the international environment.
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.
Teaching Schedule
| Week | Week Commencing | Topics | Assessment |
| 1 | 10 Feb | (1) Course Induction • Course delivery and assessment details • Course support documents • Online learning environment • Grading • Plagiarism • Appeals • Extensions • Feedback • Privacy • Submission requirements • Resubmission policy • Where to get support • Student responsibilities (2) Pre-Training Review • Includes skills analysis and Recognition of Prior Learning and Credit Transfers (3) Course Overview and Introduction to International Marketing |
|
| 2 | 17 Feb | Potential market assessment (Determination of attractive markets) | |
| 3 | 24 Feb | Risks assessment & risk management strategies (Critical issues in global trade) | |
| 4 | 3 Mar | Economic environment of int’l marketing (Potential market assessment) | |
| 5 | 10 Mar |
Student consultation session - Assessment Task 1
|
|
| 6 | 17 Mar |
Political & legal environment of int’l marketing (Potential market assessment) Natural & Technological environment of int’l marketing (Potential market assessment)
|
Assessment Task 1 Due in the last class of week 6 (Assessed tutorial exercises) You will receive the feedback in week 8. If required, resubmission for this assessment is due by the end of week 9. |
| 7 | 24 Mar | Cultural influences on Int’l marketing (Potential market assessment) | |
| 8 | 31 Mar | Market entry and expansion strategies |
|
| 9 | 7 Apr | Student consultation session - Assessment Task 2 - Part 1 | |
| 10 | 14 Apr |
International product & service strategies International distribution operations and logistics |
Assessment Task 2 - Part 1 Due in the last class of week 10 (Major assignment) You will receive the feedback in week 12. If required, resubmission for this assessment is due by the end of week 14 |
| 18 - 27 Apr | Mid-semester break | ||
| 11 | 28 Apr |
International pricing and promotional mix & advertising strategies Implementation, organising and control |
|
| 12 | 5 May | Student consultation session - Assessment Task 2 - part 2 | |
| 13 | 12 May |
1. Student consultation session (WIL Project) |
Assessment Task 2 - Part 2 Due in the last class of week 13 (Major assignment) You will receive the feedback in week 15. If required, resubmission for this assessment is due by the end of week 16 |
| 14 | 19 May | Oral trial presentation and consultation (WIL project) |
|
| 15 | 26 May | Oral presentation (WIL project client) |
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| 16 | 12 Jun | Resubmissions |
|
Learning Resources
Prescribed Texts
TBA |
References
•Czinkota M., Ronkainen, I, Brady, C., Beal, T. (2008), International marketing, asia pacific ed., Thomson |
Other Resources
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
Students are required to complete 3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.
Assessment Task 1 - Assessed set activities/exercises
Date handed out: Week 1
Date and time due: Week 6
Group or individual: Group
Purpose:
This assignment will allow you to demonstrate an understanding of some of the different aspects of international marketing.
Requirements:
You are required to research answers to a set of activities which analyses international trade markets, trade patterns, identify and evaluate market attractiveness. Maximum word limit for each question is 1,000 words (Minimum 500 words). Only include key points. All researched information must be referenced.
Assessment Task 2 - Write a proposal report on the possibility of expanding a business internationally.
Date handed out: Week 1
Date and time due: Week 10 (Part 1) & Week 13 (Part 2)
Group or individual: Group
Purpose:
This assignment will allow you to demonstrate an understanding of how to write a proposed international marketing plan report to a client.
Requirements:
The second assessment tasks will require students to work in designated groups on a real live WIL (work integrated learning) project. major assignment. Students will present their findings in a professionally prescribed written document. Much of this work will be undertaken both outside of class time and in the “Practical Sessions”. Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given
Assessment Task 3 - Review and analysis on the different aspects of international marketing
Date handed out: Week 13
Date and time due: Week 15
Group or individual: Individual
Purpose:
This assignment will allow you to demonstrate the overall understanding of evaluating and managing international marketing program.
Requirements:
The third assessment tasks will require students to present their WIL project to the client. Students are to dress in an office or business attire and to present themselves in a professional manner for their oral client presentation.
Submission requirements:
Assessment tasks must be submitted online through blackboard.
You must:
• Retain a copy of your assessment tasks.
• Complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available on blackboard.
• For group assignments - all group members must complete and sign the cover sheet.
• Each page of your assessment you should include footer with your name(s), student number(s), the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.
Resubmissions:
If you are found to be Not Yet Competent in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Final Date for All Assessments.
Unless the Late Submission Procedures (see above) are applied, No assessment tasks or resubmissions will
Assessment Matrix
Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.
You need to demonstrate you are competent in each element of the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.
Please refer to the Final Grades table below.
Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.
Final Grades table:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment
Further information regarding the application of the grading criteria will be provided by your teacher.
Other Information
Late submissions
If circumstances outside your control are likely to prevent you from submitting an assessment item on time, you may apply to your teacher for an extension of up to seven calendar days.
You must apply for an extension at least one working day prior to the submission deadline.
More Information: http://www.rmit.edu.au/students/assessment/extension
Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf
Special Consideration
Extensions of greater than seven days will only be granted to eligible students through the special consideration process. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w
Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31
Course Overview: Access Course Overview