Course Title: Evaluate international marketing opportunities
Part B: Course Detail
Teaching Period: Term1 2015
Course Code: MKTG5843C
Course Title: Evaluate international marketing opportunities
School: 650T Vocational Business Education
Campus: City Campus
Program: C6092 - Advanced Diploma of Marketing
Course Contact : Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email:timothy.wallis@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Chris Lee
Phone:
Email: chris.lee@rmit.edu.au
Student consultation hours: Tuesdays 2.00pm to 4.00pm
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required
Course Description
This unit applies to senior marketing or management personnel who are required to evaluate the international business environment in preparation for entering an international or export market for the first time, or to identify new marketing opportunities in markets in which their organisation already has a presence.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG605B Evaluate international marketing opportunities |
Element: |
1. Review the global market environment |
Performance Criteria: |
1.1. Assess international trade patterns and identify their likely importance for the business 1.2. Research international business and electronic commerce market factors and assess opportunities to enter, shape or influence the market in terms of likely contribution to the business 1.3. Identify international markets operating under free trade or protectionist arrangements and estimate likely ease of entering and trading successfully 1.4. Identify international trade policies and agreements and estimate their likely impact on international marketing opportunities |
Element: |
2. Assess international business and electronic commerce market factors |
Performance Criteria: |
2.1. Identify and analyse impact of economic, political, social and cultural factors affecting international market on international marketing opportunities 2.2. Investigate international market trends and developments to identify market needs relative to the business 2.3. Identify new and emerging business and electronic commerce markets, and assess opportunities to enter, shape or influence markets in terms of their fit with business goals and direction, and their likely contribution to the business |
Element: |
3. Identify risk factors for international marketing opportunities |
Performance Criteria: |
3.1. Analyse and rate acceptability of political, financial stability and corruption risk factors for potential market 3.2. Analyse and rate acceptability of legal and regulatory requirements, and trade barriers for potential market 3.3. Relate risk factors to international business cycles in terms of economic conditions and estimate their impact on potential market |
Element: |
4. Investigate international business and electronic commerce marketing opportunities |
Performance Criteria: |
4.1. Identify and analyse international marketing opportunities in terms of their likely fit with the organisation's goals and capabilities 4.2. Evaluate each opportunity to determine its impact on current business and customer base 4.3. Use an assessment of costs, benefits, risks and opportunities to determine financial viability of each marketing opportunity 4.4. Determine probable return on investment and potential competitors 4.5. Describe and rank marketing opportunities in terms of viability and likely contribution to the business |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to evaluate the international environment, to identify market factors and risks, and to assess the viability of international marketing opportunities.
Details of Learning Activities
This unit is co-delivered and co-assessed with BUSM6263C (BSBMKG606B) Manage international marketing.
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.
Teaching Schedule
| Week | Week Commencing | Topics | Assessment |
| 1 | 9 Feb | (1) Course Induction • Course delivery and assessment details • Course support documents • Online learning environment • Grading • Plagiarism • Appeals • Extensions • Feedback • Privacy • Submission requirements • Resubmission policy • Where to get support • Student responsibilities (2) Pre-Training Review • Includes skills analysis and Recognition of Prior Learning and Credit Transfers (3) Course Overview and Introduction to International Marketing |
|
| 2 | 16 Feb | Risks assessment & risk management strategies | |
| 3 | 23 Feb | Economic environment of international marketing | |
| 4 | 2 Mar |
Political & legal environment of internationall marketing Natural & Technological environment of international marketing |
|
| 5 | 9 Mar | Student consultation session - Assessment Task 1 |
|
| 6 | 16 Mar |
Cultural Influences in Int’l marketing (Potential market assessment)
|
Assessment Task 1 due in week 6 (19 Mar. Thu. 11.59pm) Resubmission for this assessment is due by the end of week 8 |
| 7 | 23 Mar | Market entry and expansion strategies | |
| 8a | 30 Mar |
Market entry activities (Self-directed learning) |
|
| 2 to 8 Apr | Mid-semester break | ||
| 8b | 9 & 10 Apr | Market entry activities (Self-directed learning) | |
| 9 | 13 Apr |
International product & service strategies International distribution operations and logistics |
|
| 10 | 20 Apr | International pricing | Assessment Task 2 due in week 10 (23 Apr. Thu. 11.59pm) Resubmission for this assessment is due by the end of week 12 |
| 11 | 27 Apr |
Promotion mix and advertising strategies
|
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| 12 | 4 May | Student consultation session - Assessment Task 3 |
|
| 13 | 11 May |
Implementation, organising and control |
|
| 14 | 18 May |
Final Assignment consultation session Assessment Task 3 due |
Assessment Task 3 due in week 14 |
| 15 | 25 May | Assessment Feedback & Course Review |
|
| 16 | 1 Jun | Resubmissions |
|
Learning Resources
Prescribed Texts
TBA |
References
•Czinkota M., Ronkainen, I, Brady, C., Beal, T. (2008), International marketing, asia pacific ed., Thomson |
Other Resources
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
Students are required to complete 3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.
Assessment Task 1 - Assessed set activities/exercises
Date handed out: Week 1
Date and time due: Week 6 (19 Mar. Thu. 11.59pm)
Group or individual: Group (3-4 students per group)
Purpose:
This assignment will allow you to demonstrate an understanding of some of the different aspects of international marketing.
Requirements:
You are required to research answers to a set of activities which analyses international trade markets, trade patterns, identify and evaluate market attractiveness. Maximum word limit for each question is 1,000 words (Minimum 500 words). Only include key points. All researched information must be referenced.
Assessment Task 2 - Write a proposal report on the possibility of expanding a business internationally.
Date handed out: Week 2
Date and time due: Week 10 (23 Apr. Thu. 11.59pm)
Group or individual: Group (3-4 students per group)
Purpose:
This assignment will allow you to demonstrate an understanding of how to write a proposed international marketing plan report to a client.
Requirements:
The second assessment tasks will require students to work in designated groups on a major assignment. Students will present their findings in a professionally prescribed written document. Much of this work will be undertaken both outside of class time and in the “Practical Sessions”. Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given.
Assessment Task 3 - Review and analysis on the different aspects of international marketing
Date handed out: Week 2
Date and time due: Week 14 (21 May Thu. 11.59pm)
Group or individual: Individual
Purpose:
This assignment will allow you to demonstrate the overall understanding of evaluating and managing international marketing program.
Requirements:
The third assessment tasks will require students to work individually on a major assignment. Students will present their findings in a professionally prescribed written document. Much of this work will be undertaken both outside of class time and in the “Practical Sessions”. Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given.
Submission Requirements
You should:
• Ensure that you submit assessments on or before the due date.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of each assessment task is available on blackboard.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: http://www.rmit.edu.au/students/assessment/extension
Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf
Where an extension of greater than seven days is needed, you must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w
Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf
Resubmissions (VET Programs):
If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
http://rmit.edu.au/browse;ID=7usdbki1fjf31
Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Marking Guide (Grading)
After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:
Final Grades table:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment
Further information regarding the application of the grading criteria will be provided by your teacher.
Assessment Matrix
Refer details of grading matrix to your assessment document.
Course Overview: Access Course Overview