Course Title: Manage and research import and export venture

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: MKTG6980

Course Title: Manage and research import and export venture

School: 650T TAFE Business

Campus: City Campus

Program: C6101 - Advanced Diploma of International Business

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925-5433

Course Contact

Name and Contact Details of All Other Relevant Staff

David Graham

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course covers the knowledge and skills required to research and report on identifying, selecting and targeting a product or service for import or export to a country or region of choice

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VU20067 Manage and research import and export venture


1. Undertake market research and data collection for the import or export of a product or service

2. Incorporate supportive risk management in the import or export venture project

3. Validate and communicate the feasibility of research outcomes for an import or export venture

Performance Criteria:

1.1 International trade analysis for suitable products and services is undertaken in accordance with research and organisational requirements

1.2 Market requirements for a product or service for a selected country or service are analysed and evaluated

2.1 Risk management framework for the venture is developed

2.2 Relevant external relationships and negotiations for the trade of the product or service are established

2.3 Risk mitigation strategies are developed with the internal and external partner (s) for the import or export of the product or service, in accordance with legal and organisational requirements

3.1 Data collection, analysis, research techniques and feasibility of the import or export venture of the selected country or region are documented

32. Feasibility study is presented to stakeholders using professional industry communication strategies

Learning Outcomes

The required outcomes described in this unit of competency contain applicable facets of Employability skills.

Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.

The self-paced activities will be delivered through various technology platforms and include your contribution to wikis, discussion threads, reflective journals, quizzes and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.

We expect you to participate and contribute in all scheduled learning activities.

Teaching Schedule

Week                   Topic 

  1. Study Outline Introduction/engagement/discovery/consolidation to course preamble outline and forming groups.
  2. The importance of Exporting - Export Plan Section 1.
  3. 3 Section 2 Export Capability assessment.
  4. 4 Overview Short Assessment – 10%.
  5. 5 - 6 Section 3 Export Market research and selection.
  6. 5 - 6 Section 3 Export Market research and selection.
  7. 7 - 9 Section 4 Visiting the market and Section 5 Marketing Entry Strategies.
  8. 7 - 9 Section 4 Visiting the market and Section 5 Marketing Entry Strategies.
  9. 7 - 9 Section 4 Visiting the market and Section 5 Marketing Entry Strategies.
  10. Group Mid way Project Presentation Group Project 1 Presentation 40%
  11. Section 6 Marketing Strategies.
  12. 12 Export Administration
  13. 13 Finalising the projects.
  14. 14 - 15 Presentation of case studies Final Group Project 2 Export Plan 50%.
  15. 14 - 15 Presentation of case studies Final Group Project 2 Export Plan 50%.
  16. 16 - 18 Final Feedback session

Learning Resources

Prescribed Texts

Austrade Export Plan "Exporting Future"


Other Resources

Supply Chain Management - A Logistics Perspective - 8th Edition

John J Coyle, C.John Langley Jr, Brian J.Gibson, Robert A. Novak, Edward J. Bardi.

ISBN-13: 978-0-324-22433-7

Overview of Assessment

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • Project work
  • Written reports supported by practical assignments or tasks for individual assessment
  • Observation of workplace practice supported by personal interviews
  • Practical display with personal interview, presentations or documentation
  • Case studies

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.

Assessment Tasks

The purpose of the assessment will be to demonstrate competencies in organising and operating as an importing or exporting company. The result of this assessment will be to produce an Export Business Plan for a (client) chosen by your group, to a destination chosen by your (client)

Students will be required to participate in self-directed teams. Each team will 2-4 members

Details of the assessment are included inthe Austrade Exporting for the future document provided.

Assessment Matrix

Marking Guide (Grading)

After achievement of competency we then grade your performance in this course and this gives you the opportunity to have the level of your performance formally recognised against industry standards and employability skills.

You will receive one of the following grades

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not yet Competent
DNS Did not Submit for Assessment

This grading is in accordance with the following criteria:

1. Level of Independence, Initiative, Enterprise and Performance of Work Task
We are looking for you to demonstrate broad individual research to support your business implementation and complete the stated requirements

2. Demonstrated Breadth of Underpinning Knowledge and a Willingness to Continue Learning
We are looking for your plan to show and demonstrate an excellent understanding of the industry and reference to industry and other relevant documents

3. Techniques and Processes, Technology Skills and Problem Solving
We are looking for you to comply with designated format and presentation of the Major Project

4. Work Organisation, Planning and Self-Management
We expect to see ongoing uploading of information into your document that is relevant to the course with full utilisation of the Blackboard as per course requirements and with timely submission of all required material

5. Communication Skills, People Networking, Language and Interpersonal Skills and Teamwork
We expect to see regular attendance and class involvement in relevant discussions in the scheduled sessions, utilisation of relevant networking tools as outlined in the Blackboard, and your report to be present4ed using appropriate business language,

Other Information

In adherence with RMIT’s commitment to sustainability, course teachers will seek to incorporate environmental concerns in the facilitation of this course.

These include, but are not limited to:

• Conserving natural resources
• Using recycled materials wherever possible
• Minimising pollution
• Applying energy savings measures
• Reducing waste

Students are encouraged to identify and follow environmental and resource efficient ways of working whilst studying this course.

Students who require general assistance should, in the first instance, approach their class teacher. Secondly, students should contact the course coordinator and lastly, the program coordinator.

Course Overview: Access Course Overview