Course Title: Develop and implement a business plan

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: BUSM6247C

Course Title: Develop and implement a business plan

School: 650T TAFE Business

Campus: City Campus

Program: C6102 - Advanced Diploma of Business (Public Relations)

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact

Name and Contact Details of All Other Relevant Staff

Alain Grossbard

Building 80, 445 Swanston Street, Melbourne VIC 3000

Tel: 99255522


This course is co-delivered and co-assessed with course BUSM 6397C Develop and maintain business continuity plans

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit applies to individuals who are running an organisation or who take a senior role in determining the effective functioning and success of the organisation. As such, they may oversee the work of a number of teams and other managers.

Business plans are critical tools for business growth and development. They will vary depending on the needs of the organisation. This unit covers the typical elements of a business plan and the standard approaches to be used in implementing a business plan.

The business plan should be supported by a strategic plan, and may also be supported by a marketing plan and cash flow forecasts.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMGT617A Develop and implement a business plan


1. Develop business plan

Performance Criteria:

1.1. Review and evaluate pre-existing strategic, business and operational plan, if available
1.2. Analyse and interpret business vision, mission, values and objectives
1.3. Consult with key stakeholders
1.4. Review market requirements for the product or service, profile customer needs and research pricing options
1.5. Develop performance objectives and measures through consultation with key stakeholders
1.6. Identify financial, human and physical resource requirements for the business
1.7. Consider any permits or licences that may be required for new activity
1.8. Write business plan


2. Monitor performance

Performance Criteria:

2.1. Communicate business plan to all relevant parties and ensure understanding of performance requirements and timeframes
2.2. Ensure skilled labour is available to implement plan
2.3. Test performance measurement systems and refine, if necessary
2.4. Ensure timely reports on all key aspects of the business are available, user-friendly and balanced in terms of financial and non-financial performance
2.5. Report system failures, product failures and variances to the business plan as they occur


3. Respond to performance data

Performance Criteria:

3.1. Analyse performance reports against planned objectives
3.2. Review performance indicators and refine if necessary
3.3. Ensure groups and individuals contributing to under-performance are coached, and provide training where appropriate
3.4. Review system processes and work methods regularly as part of continuous improvement

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan.

Details of Learning Activities

The learning activities will cover:
• analysis of the strengths and weaknesses of a range of business plans
• implementation of a business plan including evaluation of performance against documented indicators in key results areas
• knowledge of performance measurement approaches and benchmarking
• analytical and research skills to review the market, to research competitors and to review pricing structures
. planning and organising skills to sequence activities and to develop a logical structure  • coaching and communication skills to remediate any under-performance in the work group or individuals

The course may change duirng the course of the semester.

Teaching Schedule

Week 1  Course Induction
• Course delivery and assessment details
• Course support documents – any text books or readings
• Online learning environment – go through Blackboard shell
• Grading – remind them of codes and no marks (codes at end of doc)
• Plagiarism – must have signed cover sheets on all assessments
• Appeals – take them through this process and where it is on website
• Extensions – take them through process (details on website.)
• Feedback – when they can contact you and expect a response.
• Submission requirements – how all work must be uploaded and how
• Resubmission policy – one resubmission, marked to a pass allowed
• Where to get support - Student study support details
• Student responsibilities – must check emails and bb shells weekly

Week 2 Course introduction – Overview of what is a Business Plan
Week 3 - Understanding the Business Plan
Week 4 - The Business Profile
Week 5 - The Marketing Plan
Week 6 - The Production Plan
Week 7 - The Purchasing Plan
Week 8 - The Purchasing Plan
Mid semester break (2-8 September) 

Week 9 - The Personnel Plan
Week 10 - The Financial Plan
Week 11 - The Completed Business Plan
Week 12 - Think Tank Assessment
Week 13 - Major Assignment
Week 14 - Major Assignment submision
Week 15 - Return final assessment and schedule any resubmission for next week
Wek 16  - No classes resubmissions only

Learning Resources

Prescribed Texts


Other Resources


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.


Assessment Tasks


Students will be presented with in-class activities that will be assessed on either an individual or group basis. The topics will complement the lectures presented during the course.


Students will sit a 12 minute pre-plan ‘think tank’ in week 12. This session will consist of questions covering the five sub-plans that make up a completed business plan and a general question about the objective of your business plan in the operation of a small to medium sized business. This session will be a closed book exercise and cover chapters 1 through 8 from the text – ‘Writing Your Plan for Small Business Success’ - from which information to provide ‘overview’ summaries can be sought.
Each question will attract a mark out of 5 and the combined total will be the pre-plan assessment mark.
The overall objective of the pre-plan session is to ensure individual students are competent in their understanding of basic components of a business plan prior to developing their major business plan assignment.


Students will form into Teams for the major assignment. Each Team needs to find a real life company or a proposed company from which a Business Plan will be developed. The assignment will be professionally presented as a ‘Boardroom document’ to be presented to the company or the teacher covering all aspects of the proposed business plan.

Students must meet at least 3 times and provide Meeting Minutes to the teacher outlining items discussed and action agreed for preparation of joint report. Class time will be used for meetings if time permits. Student must also complete a peer review form and give it to the teacher.

Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Other Information


Course Overview: Access Course Overview