Course Title: Develop and implement a business plan

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: BUSM6247C

Course Title: Develop and implement a business plan

School: 650T Vocational Business Education

Campus: City Campus

Program: C6102 - Advanced Diploma of Business (Public Relations)

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact

Name and Contact Details of All Other Relevant Staff

Alain Grossbard


Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit applies to individuals who are running an organisation or who take a senior role in determining the effective functioning and success of the organisation. As such, they may oversee the work of a number of teams and other managers.

Business plans are critical tools for business growth and development. They will vary depending on the needs of the organisation. This unit covers the typical elements of a business plan and the standard approaches to be used in implementing a business plan.

The business plan should be supported by a strategic plan, and may also be supported by a marketing plan and cash flow forecasts.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMGT617A Develop and implement a business plan


1. Develop business plan

Performance Criteria:

1.1.Review and evaluate pre-existing strategic, business and operational plan, if available
1.2.Analyse and interpret business vision, mission, values and objectives
1.3.Consult with key stakeholders
1.4.Review market requirements for the product or service, profile customer needs and research pricing options
1.5.Develop performance objectives and measures through consultation with key stakeholders
1.6.Identify financial, human and physical resource requirements for the business
1.7.Consider any permits or licenses that may be required for new activity
1.8.Write business plan


2. Monitor performance

Performance Criteria:

2.1.Communicate business plan to all relevant parties and ensure understanding of performance requirements and timeframes
2.2.Ensure skilled labour is available to implement plan
2.3.Test performance measurement systems and refine, if necessary
2.4.Ensure timely reports on all key aspects of the business are available, user-friendly and balanced in terms of financial and non-financial performance
2.5.Report system failures, product failures and variances to the business plan as they occur


3. Respond to performance data

Performance Criteria:

3.1.Analyse performance reports against planned objectives
3.2.Review performance indicators and refine if necessary
3.3.Ensure groups and individuals contributing to under-performance are coached, and provide training where appropriate
3.4.Review system processes and work methods regularly as part of continuous improvement

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan.

Details of Learning Activities

This course is structured to provide students with the optimum learning experience. Students will participate in a combination of group and individual learning activities. These activities will be provided through a combination of face to face teacher/student deliveries plis classroom work time. Additional learning activities will also be provided to students to complete outside of time-tabled time. <o:p></o:p>

Teaching Schedule








6 Jul                

<o:p>Course introduction </o:p>

<o:p> </o:p>



13 Jul<o:p></o:p>

Introduction to Business Plans<o:p></o:p>



20 Jul<o:p></o:p>

Industry Analysis<o:p></o:p>

<o:p> </o:p>


27 Jul<o:p></o:p>

Market Analysis<o:p></o:p>



3 Aug<o:p></o:p>

Student consultation session (Assignment Task 1)<o:p></o:p>



10 Aug<o:p></o:p>

Competitive Analysis

<o:p> </o:p>


17 Aug<o:p></o:p>

Marketing Plans



24 Aug<o:p></o:p>

Production and Purchasing Plan<o:p></o:p>



31 Aug<o:p></o:p>

<o:p> </o:p>

Mid - Semester Break<o:p></o:p>

<o:p> </o:p>



7 Sep<o:p></o:p>

The Management Plan<o:p></o:p>

<o:p> </o:p>


14 Sep<o:p></o:p>

Financial Plan<o:p></o:p>



21 Sep<o:p></o:p>

Implement, monitor and measure performance<o:p></o:p>

<o:p> </o:p>


28 Sep<o:p></o:p>

Student consultation session - Assessment Task 2 <o:p></o:p>



5 Oct<o:p></o:p>

Preparation for Oral Presentations<o:p></o:p>



12 Oct<o:p></o:p>

Assessment 3 - Oral Presentation to the class teacher<o:p></o:p>

<o:p> </o:p>






19 Oct<o:p></o:p>

 Oral presentation to the WIL project client<o:p></o:p>



26 Oct<o:p></o:p>

 Feedback and Resubmissions<o:p></o:p>


Learning Resources

Prescribed Texts

No formal textbook is required. Study Notes will be provided by RMIT.


Other Resources


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.


Assessment Tasks

This course is co-delivered and co-assessed with BUSM6397C Develop and maintain business continuity plans (BSBCON601A)

Assessment in the course will be based on a real Work Integrated Learning (WIL) project or virtual small business concept/idea of the student’s choice. The business idea can be product based or service based. The student’s skills and knowledge will be assessed progressively over three assessment tasks namely; assessment task 1, 2 and 3. Assessment task 3 will require students to deliver an oral presentation on their business idea and reflections of their learning to the class teacher. All tasks must successfully be completed to be deemed competent in this unit. At the end of the course, students will have a complete working Business plan which can be utilised for future career opportunities.


Assessment Task 1 – The Business Plan Proposal
Date handed out: Week 1
Date and time due: Week 7 (20 Aug. Thu. 11.59pm)
Group or individual: Group (3 to 4 Max)

This assignment will allow you to develop a business proposal outlining your business idea and revenue streams. The business proposal is to identify if the business idea is a viable business venture. 

You are required to submit a written business proposal (using the template supplied) which will be an overview of your business idea. The proposal will indicate the feasibility of the idea, the potential income streams, business objectives, structure and licensing requirements, the market available and the financial viability. The proposed document is to be submitted electronically via Blackboard.


Assessment Task 2 – The Business Plan Report
Date handed out: Week 4
Date and time due: Week 13 (8 Oct. Thu. 11.59pm)
Group or individual: Group (3 to 4 Max)

This assignment will allow you to demonstrate an understanding of how to develop the various components of a business plan.

The second assessment tasks will require students to submit a marketing, financial and operational plan on their business idea. The marketing plan will cover elements of market research. SWOT analysis, market segmentation, competitive analysis, positioning, marketing mix and promotional plan. The financial plan will cover the following elements; estimating revenue relevant to the proposed business idea, estimate expenditure, determining business start-up costs, complete cash flow statements & projections. The operational plan will include operational requirements, strategies for increased demand, systems for monitoring key performance areas, business development and industry networks.


Assessment Task 3 – Oral Presentation
Date handed out: Week 12
Date and time due: Week 14
Group or individual: Individual

This assessment will require students to present an overview of their business plan highlighting their findings and reflections.

The third assessment tasks will require students to cover key elements of an overview of business idea, marketing, financials, operations and business development and reflection. Students are required to submit an electronic and hard copy of their oral presentation slides on the day of the oral presentation to the teacher prior to presenting.<o:p></o:p>

Assessment Matrix

Assessment matrix will be provided with the course guide in RMIT Blackboard

Other Information


Course Overview: Access Course Overview