Course Title: Develop and apply industry knowledge

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: EMPL5392C

Course Title: Develop and apply industry knowledge

School: 650T TAFE Business

Campus: City Campus

Program: C6102 - Advanced Diploma of Business (Public Relations)

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:sally.parrott@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Alain Grossbard

99255522

alain.grossbard@rmit.edu.au

Nominal Hours: 15

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the performance outcomes, skills and knowledge required to research, analyse and apply knowledge of the various components of the public relations industry, including legal and ethical constraints and strategic communications management planning.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFGEN01A Develop and apply industry knowledge

Element:

1. Apply knowledge of the public relations industry

2. Identify industry employment obligations and opportunities

3. Conduct strategic communications management planning

4. Update industry knowledge

Performance Criteria:

1.1 Correctly identify and access sources of information on the industry
1.2 Obtain information to assist effective work performance within the industry, including information on: ; different sectors of the industry, their relationships and the products and services available in each sector; major industry bodies/associations; relationships with other industries; different markets and their relevance to industry sectors; different distribution channels for industry products and services; economic and/or social significance of the industry; the role of local communities; specific features of the local/regional industry; working arrangements
1.3 Access information on the specific sector of work
1.4 Correctly apply industry information in day-to-day work activities
2.1 Obtain information to assist effective work performance within the industry, including information on: ; career opportunities and career paths within the industry; the roles, responsibilities and employment rights of contracted freelance workers within the industry; the roles, responsibilities and inter-r elationships of individual personnel in an industry environment; unions and employer bodies; professional associations; industrial relations issues - awards and enterprise bargaining agreements, non award areas; cultural issues
2.2 Correctly apply industry information on employment opportunities and obligations in day-to-day work activities
3.1 Obtain information to assist effective work performance within the industry, including information on: ; advances in any type of equipment or technology used within the industry; likely effects of new technology on current work practices and the structure of the organisation and industry, and the community; ways of upgrading skills to include the use of new technology; sources of technical advice and support
3.2 Correctly apply industry information on technological advances in day-to-day work activities
4.1 Continually apply informal and/or formal research to update general knowledge of the industry
4.2 Monitor current issues of concern to the industry
4.3 Share updated knowledge with customers and colleagues as appropriate, and incorporate information into day-to-day work activities
 

Learning Outcomes


This unit describes the skills and knowledge required to access, increase and update knowledge of the film, television, radio and multimedia industry, including the role of different industry sectors, and the impacts of changing technology. This knowledge underpins effective performance in all sectors.


Details of Learning Activities

This unit describes the skills and knowledge required to access, increase and update knowledge of the public relations industry, including the role of different industry sectors, and the impacts of changing technology. This knowledge underpins effective performance in all sectors.

Students will participate in a public relations internship with an organisation for a period of 15 days (120 Hours). At the end, each student must present a portfolio of materials derived from both the intership and from the past two years of the public realtions program.


Teaching Schedule

Students will participate in a public relations internship with an organisation for a period of 15 days (120 Hours). At the end, each student must present a portfolio of materials derived from both the intership and from the past two years of the public realtions program.
 


Learning Resources

Prescribed Texts


References


Other Resources

il


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
 


Assessment Tasks

Assessment may take place on the job, off the job or a combination of both of these. Off the job assessment must be undertaken in a closely simulated workplace environment. Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
role play
case studies
work samples or simulated workplace activities
oral questioning/interview
projects/reports/logbooks
third party reports and authenticated prior achievements
portfolios of evidence.
Assessment requires access to a range of relevant and current industry information materials listed in the range of variables statement.
Workplace based assessment should use a range of materials current and relevant to that workplace environment.
Simulated workplace activities must be undertaken using a range of relevant and current material appropriate for the industry sector.
 


Assessment Matrix

Nil

Other Information

Nil

Course Overview: Access Course Overview