Course Title: Undertake research and analysis
Part B: Course Detail
Teaching Period: Term2 2013
Course Code: MATH5332C
Course Title: Undertake research and analysis
School: 650T TAFE Business
Campus: City Campus
Program: C6102 - Advanced Diploma of Business (Public Relations)
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:sally.parrott@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Alain Grossbard
Building 80, 445 Swanston Street, Melbourne, VIC 3000
Tel: 99255522
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit covers research and analysis to develop advice and recommendations. It includes identifying and undertaking research, analysing information and applying the results of analysis, maintaining information systems, and compiling reports from information. In practice, undertaking research and analysis may overlap with other generalist or specialist public sector work activities such as acting ethically, complying with legislation, providing client service, developing policy, preparing for community engagement, initiating projects, developing procedures for service delivery, undertaking scientific research, detecting fraud, identifying contaminated sites, assessing security risks, undertaking court listing activities, determining liability, etc.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
PSPGOV504B Undertake research and analysis |
Element: |
1. Initiate research efforts 2. Identify and acquire resources 3. Supervise research being undertaken 4. Interpret and act on analysis of research |
Performance Criteria: |
1.1 Correctly identify and access sources of information on the industry 2.1 Obtain information to assist effective work performance within the industry, including information on: ; career opportunities and career paths within the industry; the roles, responsibilities and employment rights of contracted freelance workers within the industry; the roles, responsibilities and inter-r elationships of individual personnel in an industry environment; unions and employer bodies; professional associations; industrial relations issues - awards and enterprise bargaining agreements, non award areas; cultural issues 3.1 Obtain information to assist effective work performance within the industry, including information ; advances in any type of equipment or technology used within the industry; likely effects of new technology on current work practices and the structure of the organisation and industry, and the community; ways of upgrading skills to include the use of new technology; sources of technical advice and support 4.1 Continually apply informal and/or formal research to update general knowledge of the industry
|
Learning Outcomes
This unit covers research and analysis to develop advice and recommendations. It includes identifying and undertaking research, analysing information and applying the results of analysis, maintaining information systems, and compiling reports from information.
Details of Learning Activities
The learning activities will cover evidence of ability to source industry information as well as general knowledge of the industry, including main roles, functions and inter-relationships of different sectors, with a more detailed knowledge of issues which relate to a specific sector or workplace
Teaching Schedule
Week 1 (commencing 8 July) Course Induction
• Course delivery and assessment details
• Course support documents – any text books or readings
• Online learning environment – go through Blackboard shell
• Grading – remind them of codes and no marks (codes at end of doc)
• Plagiarism – must have signed cover sheets on all assessments
• Appeals – take them through this process and where it is on website
• Extensions – take them through process (details on website.)
• Feedback – when they can contact you and expect a response.
• Submission requirements – how all work must be uploaded and how
• Resubmission policy – one resubmission, marked to a pass allowed
• Where to get support - Student study support details
• Student responsibilities – must check emails and bb shells weekly
Week 2 - Introduction - understanding the PR practitioner’s role and responsibilities
Week 3 - PR trends and developments
Week 4 - Understanding the Creative Brief
Week 5 - Writing for different mediums
Week 6 - Portfolio work
Week 7 - Work placement - Non- teaching week
Week 8 - Work placement - Non- teaching week
Mid semester break (2 - 8 September)
Week 9 - Internship overview
Week 10 - Resume writing
Week 11 - Portfolio work
Week 12 - Completion of work placements - Non- teaching week
Week 13 - Portfolio work
Week 14 - Portfolio in
Week 15 - Interviews
Return final assessment and schedule any resubmission for next week
Week 16 - resubmissions only
Learning Resources
Prescribed Texts
References
Other Resources
Nil
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
Assessment Tasks
Students are required to complete 2 tasks. All tasks must successfully be completed to be deemed competent in this unit.
Task 1 Written Portfolio
The students is to select a real world client for whom they will fulfil an internship brief. You will need to choose a client who is happy to work with you and who has a communications objective they need fulfilled. For example you might choose:
- A local café/bar that has just opened and needs to increase awareness
- A public relations consultancy who needs to inform its public
- A fashion brand that is launching a new range and needs to inform its public
- A sole operator such as a public relations company who is trying to gain interest from a new market
- A retail store that needs to increase its image and sales
- A public relations department in a large public or private sector
Students are to:
• Work with the chosen client to complete the supplied brief in suitable depth paying particular attention to the client’s core objective, target market and key message
• Develop two potential Single Minded Proposition’s (SMP) for the client and a short description of suggested corresponding creative directions
• Choose a SMP/creative approach and work up the following communication pieces:
1 x Press Release (no longer than one page)
1 x Online Copy of 600 words to appear on the client’s website
1 x Print Ad (any size) if possible
1 x DM Piece (letter to customers, email copy, DM flier, online communications); and
Any other communication pieces.
PLEASE NOTE that all communications pieces must carry the same key message, single minded proposition and creative angle and should include a call to action. Your work must follow the basic principles of persuasive writing, be free of spelling and grammar errors.
Task 2 – Individual Persuasive Presentation (Due in class Week 13/14)
Students are to choose a topic of interest and prepare and present a five minute persuasive speech on what was covered in the internship. The discussion will be assessed on a combination of:
• completion of set number of hours completed for the internship
• produce a completed evaluation form about the quality of internship work written by the employer
• content, ability to employ persuasive techniques along with presentation style including visual aids, structure, pace and pitch, poise and eye contact with the interviewee.
Assessment Matrix
Nil
Other Information
Nil
Course Overview: Access Course Overview