Course Title: Create visual design components
Part B: Course Detail
Teaching Period: Term1 2015
Course Code: VART6059C
Course Title: Create visual design components
School: 650T Vocational Business Education
Campus: City Campus
Program: C6102 - Advanced Diploma of Business (Public Relations)
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:sally.parrott@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Sarah Jones
Email: sarah.jones@rmit.edu.au
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit requires the application of the key principles and practice of graphic design in the context of creating visual design components that could be integrated into a range of media products, including print media.
A graphic artist usually undertakes this role and is expected to be competent in a range of design techniques, including freehand drawing. The visual design output will nevertheless be in a digital format for inclusion in a final media product.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUFDIG304A Create visual design components |
Element: |
2. Generate and assess ideas |
Performance Criteria: |
4. Review media products, designs, images, artwork and other creative sources that may inspire visual design ideas |
Element: |
1. Clarify work requirements |
Performance Criteria: |
1. Clarify type of visual design components required, in consultation with relevant personnel |
Element: |
3. Plan approach |
Performance Criteria: |
8. Experiment with traditional and digital imaging techniques to create required visual design components |
Element: |
4. Produce visual design components |
Performance Criteria: |
12. Develop structure for components based on the final design concept using selected design techniques |
Element: |
5. Finalise visual design components |
Performance Criteria: |
15. Review visual design components to assess whether creative solutions meet design and technical specifications |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to create visual designs for a range of interactive media components.
Details of Learning Activities
A range of practical activities, case studies and class discussion as well as work relevant assessments will be conducted.
Teaching Schedule
| Week | w/c | Topic | Assessment |
| 1 | Feb 9 | Introduction |
|
| 2 | Feb 16 | Introduction to assessment task one and two including: Knowledge Lecture: • Research techniques • Brainstorming Technical Skills Lecture: • Illustrator introduction Additional reading: • Students are required to complete additional reading in blackboard before week 3 Students will be presented with both assessment tasks one and two |
Skills learnt in this session will be required for assessment task one (Due week 7) |
| 3 | Feb 23 | Skills and knowledge for assessment task one and two including: Knowledge Lecture: • Mind mapping • Visual Brain Dumping Technical Skills Lecture: • Typography introduction Additional reading: Students are required to complete additional reading in blackboard before week 4 |
Skills learnt in this session will be required for assessment task one (Due week 7) |
| 4 | Mar 2 | Skills and knowledge for assessment task one and two including: Knowledge Lecture: • Corporate identity creation Technical Skills Lecture: • Illustrator basics Additional reading: Students are required to complete additional reading in blackboard before week 5 |
Skills learnt in this session will be required for assessment task one (Due week 7) Skills learnt in this session will be required for assessment task two (Due week 11) |
| 5 | Mar 9 | Skills and knowledge for assessment task one and two including: Technical Skills Lecture: • Typography basics Idea generation (working on assessment task two): • Corporate identity creation Additional reading: Students are required to complete additional reading in blackboard before week 6 |
Skills learnt in this session will be required for assessment task one (Due week 7)
Skills learnt in this session will be required for assessment task two (Due week 11) |
| 6 | Mar 16 | Skills and knowledge for assessment task one and two including: Knowledge Lecture: • Maps / Way-finding and web banners Technical Skills Lecture: • Illustrator advanced Idea generation (working on assessment task two): • Corporate identity creation Additional reading: Students are required to complete additional reading in blackboard before week 7 |
Skills learnt in this session will be required for assessment task one (Due week 7)
Skills learnt in this session will be required for assessment task two (Due week 11) |
| 7 | Mar 23 | Students MUST attend class to complete assessment task: • This assessment task will be a knowledge and skills test supervised and completed during this session Idea generation (working on assessment task two): • Maps / Way-finding and web banners |
Assessment task 1 due |
| 8 | Mar 30 | Skills and knowledge for assessment task two including: Online Lecture: • Corporate Identity and web banners Online Technical Skills Lecture: • Advanced typography Online Idea generation (working on assessment task two): • Business Cards |
Skills learnt in this session will be required for assessment task two (Due week 11) |
| 9 | Apr 13 | Skills and knowledge for assessment task two and three including: Excursion: Details to come Additional reading: Students are required to complete additional reading in blackboard before week 10 |
Skills learnt in this session will be required for assessment task two (Due week 11) Skills learnt in this session will be required for assessment task three (Due week 14) |
| 10 | Apr 20 | Introduction to assessment task three & skills and knowledge for assessment task two: Consultation session for assessment task two: • Students will be given time for one-on-one consultation for refinement and feedback Working on assessment task two: • Students to refine and finalise assessment task two Additional reading: • Students are required to complete additional reading in blackboard before week 3 Students will be presented with assessment task three |
Skills learnt in this session will be required for assessment task two (Due week 11) |
| 11 | Apr 27 | Introduction to assessment task three including: Group based activities: • Groups selected and brainstorming/research Knowledge Lecture: • Research techniques • Brainstorming Additional tasks: • Students to be communicating in groups via blackboard |
Assessment task two due Skills learnt in this session will be required for assessment task three (Due week 14) |
| 12 | May 4 | Continuation of assessment task three including: Group based activities: • Planning and idea generation within groups Technical Skills Lecture: • Page layout and structure introduction Additional tasks: Students to be communicating in groups via blackboard |
Skills learnt in this session will be required for assessment task three (Due week 14) |
| 13 | May 11 | Continuation of assessment task three including: Group based activities: • Refinement within groups Consultation session for assessment task two: • Students will be given time for group consultation for refinement and feedback Additional tasks: Students to be communicating in groups via blackboard |
Skills learnt in this session will be required for assessment task three (Due week 14) |
| 14 | May 18 | Finalisation of assessment task three including: Class Presentations |
Assessment task three due |
| 15 | May 25 | Finalisation of assessment task three including: Class Presentations |
|
| 16 | Jun 1 | Feedback |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
Assessment Task 1: Knowledge and skills test
This assessment task will assess knowledge and skills learnt in the first half of the course and will include both creative and technical aspects.
This assessment will be a test. These skills and knowledge will be utilised for assessment tasks 2 & 3.
Assessment Task 2: Corporate Identity
This assessment task will require delivery of a logo, business card and web banner. The task will be assessed individually from final files
(including electronic and hard copy).
Assessment Task 3: Live brief
This assessment task will involve group work and will require the group to produce a design for a live brief and present the final concept and artwork in class.
The task will be assessed as a group.
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements:
Format:
Work to be saved in a word doc or .pdf and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at: http://rmit.edu.au/browse;ID=ls0ydfokry9rz.
Always retain a copy of your assessment tasks (hard copy and soft copy).
When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. Cover sheets for submission of work is available from the Student forms website.
Resubmission
It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.
Assessment Matrix
Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.
Course Overview: Access Course Overview