Course Title: Manage the marketing process
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: MKTG5806C
Course Title: Manage the marketing process
School: 345T Media and Communication
Campus: City Campus
Program: C6104 - Advanced Diploma of Sound Production
Course Contact : Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: John Favaro
Email: john.favaro@rmit.edu.au
Teacher: Elena Popa
Email: elena.popa@rmit.edu.au
Tech Coordinator: Michael Pollard
Email: Michael.pollard@rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course offers an opportunity to research, develop and implement marketing plans for live music events that students will host in a known venue. The events will showcase students learned sound engineering and event management skills.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG603B Manage the marketing process |
Element: |
Element 1 Plan marketing and promotional activities |
Performance Criteria: |
1.1 Identify the institution’s promotional needs |
Element: |
Element 2 Implement marketing and promotional activities |
Performance Criteria: |
2.1 Allocate responsibilities and functions to the relevant personnel |
Element: |
Element 3 Review and report on promotional activities |
Performance Criteria: |
3.1 Prepare reports in accordance with the institution’s marketing policy and required timeframes |
Learning Outcomes
On successful completion of this unit, you will be able to plan, implement and report on a marketing plan within a given budget. In addition you will acquire event management skills with your involvement in the events that you have marketed. You will gain music industry experience from these events as well as from your work experience.
Details of Learning Activities
You will be expected to take part in class activities and discussions as well as the organised events that will take place out of scheduled class time. You will also be expected to undergo 30 hours of work experience.
Learning activities will consist of:
- In class activities
- Out of class activities
- Events/group activities
- Group and individual presentations
- Workshopping
- Research
- Guest speakers
- Report writing
- Work experience
- Work within teams
- Work with teams from other departments
- Liaise with music industry and media professionals
- Analysis of students reports
Teaching Schedule
| Week |
Class Content | Elements |
| Week 1 | Introduction to course |
Element 1 1.1 |
| Week 2 |
Find a placement for work experience - How to promote and market yourself as a worker - Networking - CV writing - Industry contacts |
Element 1 1.1 1.3 |
| Week 3 |
Plan activity to be marketed - Plan event theme - Venue - Final product to be developed from the event eg documentary, DVD, film clip, sound recording etc - Performers |
Element 1 1.1 1.3 Element 2 2.2 |
| Week 4 |
Market the event to bands, booking agents and venue - Venue costings, roles and responsibilities - Promoters roles and responsibilities - Artists payments, roles and responsibilities |
Element 1 1.1 |
| Week 5 |
Research marketing and promotional activities factoring in: - Target audience - Budget constraints - Seasonal variations - Time constraints -Resources including human resources |
Element 1 1.2
Element 2 |
| Week 6 |
Develop marketing strategies, reports and action plans including: - Press releases - Radio carts - Promotional artwork - Web and social networks - Public relations materials - Invitations |
Element 1 1.2
Element 2 |
| Week 7 |
1. Allocate student roles to implement marketing plan 2. Students allocated roles and responsibilities for event including: - Venue liaison - Band liaison - Sound engineers for outside broadcast van, front of house and monitors - Merchandise sellers - Door person |
Element 1 1.3 Element 2 2.2 |
| Week 8 |
Review and report on promotional activities - In class - Report to venue - Report to booking agents - Report to artists |
Element 2 2.1 2.3 2.4 |
| Week 9 |
Prepare schedules, roles and responsibilities for the event to: -The artists, including sound checks and playing times -The venue including load in times -Timeline of event including AV and sound departments access to stage |
Element 3 3.1 3.2 |
| Week 10 | Review and evaluate the implemented marketing plan |
Element 2 2.3 2.4 |
| Week 11 | Excursion to the venue |
Element 3 3.3 3.4 3.5 |
| Week 12 | Plan for post production, allocate student roles |
Element 2 2.4 |
| Week 13 | Marketed Event |
Element 2 2.1 |
| Week 14 | Review of event |
Element 2 2.3 |
| Week 15 | Review of the marketing plan post event |
Element 3 3.3 3.4 3.5 |
| Week 16 | Present and review marketing strategies from organisations from students work experience |
Element 3 3.4 |
| Week 17 | Assessment & Review |
Learning Resources
Prescribed Texts
References
|
Other Resources
Overview of Assessment
Assessment of this course will involve a written marketing plan within a given budget and a marketing report on your work experience host organisation.
Assessment Tasks
You must submit all pieces of assessment in order for your competency to be assessed in this course.
Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.
Formative
Research promotional activities
Report to class research findings
Implement marketing strategy
Complete a minimum of 30 hours of work experience, and on completion make an in class presentation of relevant work experience
Summative
Active participation in marketing & production of Music Event(s)
Written report of event, including marketing strategy and event budget
Due date: Week 17
For further information on the grading system and criteria used, please refer to the course blackboard site.
Grades used in this unit are as follows:
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration
Other Information
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Attendance
The major learning experience involves theory and practical training and assessment sessions, including individual and group practical exercises. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to achieve competency in this unit.
Feedback - You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT http://www.rmit.edu.au/browse;ID=9pp3ic9obks7
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n
Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.
Course Overview: Access Course Overview