Course Title: Extend expertise in a specialised art form to professional level
Part B: Course Detail
Teaching Period: Term2 2015
Course Code: VART6299C
Course Title: Extend expertise in a specialised art form to professional level
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C6127 - Advanced Diploma of Graphic Design
Course Contact: Alistair Briggs
Course Contact Phone: +61 3 9925 9196
Course Contact Email: alistair.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 80
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this unit you will maintain and develop specialist knowledge and ideas in your professional design practice. You will build skills to respond to more complex technical and conceptual challenges. You will investigate individual and experimental ways to approach a design problem and gain experience in presenting the outcomes to the public.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVPRP606A Extend expertise in a specialised art form to professional level |
Element: |
1 Maintain currency of specialised knowledge in |
Performance Criteria: |
1.1 Initiate own exposure to contemporary practice in chosen art |
Element: |
2 Evolve ideas in a specialised art form |
Performance Criteria: |
2.1 Research historical and contemporary themes and concepts in |
Element: |
3 Manage specialised resources |
Performance Criteria: |
3.1 Evaluate the requirements for the set-up, handling and storage of |
Element: |
4 Refine specialised technique to professional level |
Performance Criteria: |
4.1 Integrate command of technique, materials and process to create |
Element: |
5 Resolve technical and conceptual challenges |
Performance Criteria: |
5.1 Trouble shoot technical challenges that arise in the creation of |
Element: |
6 Finish and prepare work for public presentation |
Performance Criteria: |
6.1 Finish work to a professional standard using specialised |
Element: |
7 Evaluate professional work |
Performance Criteria: |
7.1 Seek and apply constructive criticism from others |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
This course addresses the design process in a holistic way. It will support students to develop skills in areas such as design problem solving, concept development, design research, audience analysis, design production, application of design principles and design delivery. There is an emphasis on projects that simulate real world industry situations and finished graphic design work suitable for inclusion in an industry ready portfolio.
Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities may include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
| Week | Activities | Elements |
| 1 |
Summative assessment task 1:Hunting Wajima Investigate design solution |
1.1 - 1.3, 2.1-2.6 |
| Develop design solution | 1.1 - 1.3, 2.1-2, 4.1-4.3, 5.1-5.3 | |
| 2 | Develop design solution Feedback from peers |
1.1 - 1.3, 2.1-2, 4.1-4.3, 5.1-5.3 |
| Develop design solution | 1.1 - 1.3, 2.1-2, 4.1-4.3, 5.1-5.3 | |
| 3 | Refine design solution Feedback from peers |
4.1-4.3, 5.1-5.3, 6.1-6.2, 7.1-7.4 |
| Refine design solution | 4.1-4.3, 5.1-5.3, 6.1-6.2, 7.1-7.4 | |
| 4 | Finalise project | 6.1-6.2, 7.1-7.4 |
Summative assessment task 1:Hunting Wajima |
6.1-6.2, 7.1-7.4 | |
| 5 | Summative assessment task 2:Corporate identity |
1.1 - 1.3, 2.1-2.6 |
Logo production - Develop design solution |
1.1 - 1.3, 2.1-2.6 | |
| 6 | Logo production & Stationery production - Develop design solution | 4.1-4.3, 5.1-5.3 |
| Logo production & Stationery production - Develop design solution Project milestone - Logo finalised - Feedback from peers |
4.1-4.3, 5.1-5.3, 6.1-6.2, 7.1-7.4 | |
| 7 | Stationery production - Develop design solution | 4.1-4.3, 5.1-5.3, 6.1-6.2, 7.1-7.4 |
| Stationery production - Refine design solution Project milestone - Stationery finalised - Feedback from peers |
4.1-4.3, 5.1-5.3, 6.1-6.2, 7.1-7.4 | |
| 8 | Website production - Extend and evolve design solution |
4.1-4.3, 5.1-5.3 |
| Website production - Extend and evolve design solution Project milestone - Website finalised - Feedback from peers |
4.1-4.3, 5.1-5.3, 6.1-6.2, 7.1-7.4 | |
| 9 | Corporate identity production - Finalise project Feedback from peers |
4.1-4.3, 5.1-5.3, 7.1-7.4 |
| 10 | Corporate identity production - Finalise project | 3.1-3.2 |
Summative Task 2: Corporate ID |
3.1-3.2, 6.1-6.2 | |
| 11 |
Summative Task 3: Direct mail package Investigate design solution |
1.1 - 1.3, 2.1-2.6 |
| Direct mail package production - Develop design solution | 1.1 - 1.3, 2.1-2.6, 4.1-4.3, 5.1-5.3 | |
| 12 | Direct mail package production - Develop design solution | 1.1 - 1.3, 2.1-2.6, 4.1-4.3, 5.1-5.3 |
| Direct mail package production - Develop design solution | 1.1 - 1.3, 2.1-2.6, 4.1-4.3, 5.1-5.3 | |
| 13 | Direct mail package production - Develop design solution | 1.1 - 1.3, 2.1-2.6, 4.1-4.3, 5.1-5.3 |
Direct mail package production - Refine design solutions |
4.1-4.3, 5.1-5.3, 6.1-6.2 | |
| 14 | Direct mail package production - Refine design solutions | 4.1-4.3, 5.1-5.3, 6.1-6.2 |
| Direct mail package production - Finalise design solutions Feedback from peers |
6.1-6.2, 7.1-7.4 | |
| 15 | Direct mail package production - Finalise design solutions | 6.1-6.2, 7.1-7.4 |
|
Summative Task 3: Direct mail package Submission |
6.1-6.2 | |
| 16 | Feedback and review | 6.1-6.2 |
| Feedback and review | 6.1-6.2 |
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Learning Resources
Prescribed Texts
None required. |
References
Ellen Lupton, 2011, Graphic Design Thinking: Beyond Brainstorming, Prinston Architectural Press |
|
Debbie Millman, 2008, The essential principles of graphic design, Cinncinnati, Ohio : How Books |
|
Timothy Samara, 2007, Design Elements: A graphic Style Manual, Rockport Publishers |
Other Resources
You are advised to look at the course myRMIT site (Blackboard) and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
resources.
The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks are:
- Design Project 1
- Design Project 2
- Design Project 3
Assessment Tasks
Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has two Summative Tasks, all of which must be completed. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.
Formative Assessment tasks:
During this course you will undertake a range of formative assessment tasks including:
- Design constraints exercises
- Client analysis
- Audience analysis
- Explorative drawing exercises
- Moodboard development
- Thumbnail and compositional production
- Creating visual elements
- Client presentation
Summative assessment task 1:
Hunting Wajima – Due week 4
Summative assessment task 2:
Corporate identity – Due week 10
Summative Assessment Task 3:
Direct mail package - Due week 15
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHD – Competent with High Distinction
CDI – Competent with Distinction
CC – Competent with Credit
CAG – Competency Achieved - Graded
NYC – Not Yet Competent
DNS – Did Not Sit
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT (unresolved)
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy (unresolved)
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e-Submission process.Information regarding the e-Submission process
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links -Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Grades will be reduced by 10% for each day (or part thereof), for the first two days. If submissions are three days or more late, the work will only be assessed as a pass or fail – it will not be graded. Submissions seven days or more late should still be handed in, however they will not be assessed and will be kept as a record only.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity (unresolved)
Course Overview: Access Course Overview