Course Title: Extend expertise in a specialised art form to professional level
Part B: Course Detail
Teaching Period: Term1 2017
Course Code: VART6299C
Course Title: Extend expertise in a specialised art form to professional level
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C6127 - Advanced Diploma of Graphic Design
Course Contact: Alistair Briggs
Course Contact Phone: +61 3 9925 9196
Course Contact Email: alistair.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Andrew Phillips
Nominal Hours: 80
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this unit you will maintain and develop specialist knowledge and ideas in your professional design practice. You will build skills to respond to more complex technical and conceptual challenges. You will investigate individual and experimental ways to approach a design problem and gain experience in presenting the outcomes to the public.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVPRP606A Extend expertise in a specialised art form to professional level |
Element: |
1 Maintain currency of specialised knowledge in |
Performance Criteria: |
1.1 Initiate own exposure to contemporary practice in chosen art form 1.2 Proactively identify and explore the potential of new and emerging technologies, materials and methodologies relevant to own art form 1.3 Evaluate impacts of current and emerging trends on the creation of ideas, production of work, and management of professional creative practice |
Element: |
2 Evolve ideas in a specialised art form |
Performance Criteria: |
2.1 Research historical and contemporary themes and concepts in chosen art form 2.2 Analyse the motivations, philosophies and cultural origins of different works in chosen art form 2.3 Identify new sources of ideas and research opportunities and consider any intellectual property requirements 2.4 Identify the potential for individualised and/or specialised research based on current practice 2.5 Evolve own ideas, and develop innovative approaches and a strategy to realise them 2.6 Hone and adapt concepts for work based on emerging ideas and research |
Element: |
3 Manage specialised resources |
Performance Criteria: |
3.1 Evaluate the requirements for the set-up, handling and storage of specialised materials, tools and equipment 3.2 Create resource management systems that support professional practice |
Element: |
4 Refine specialised technique to professional level |
Performance Criteria: |
4.1 Integrate command of technique, materials and process to create finished work of professional standard suitable for the public domain 4.2 Extend techniques and the expression of ideas in work 4.3 Challenge, adapt and refine the evolving creative work |
Element: |
5 Resolve technical and conceptual challenges |
Performance Criteria: |
5.1 Troubleshoot technical challenges that arise when creating the work based on detailed understanding of specialised materials and processes 5.2 Develop innovative solutions that allow for experimental approaches 5.3 Apply solutions that enhance the conceptual integrity of the work |
Element: |
6 Finish and prepare work for public presentation |
Performance Criteria: |
6.1 Finish work to a professional standard using specialised techniques for the chosen art form 6.2 Develop and apply effective approaches to safety and sustainability in the final preparation of work |
Element: |
7 Evaluate professional work |
Performance Criteria: |
7.1 Seek and apply constructive feedback from others 7.2 Evaluate work against planned strategy for own creative practice 7.3 Evaluate own work in the context of work by others 7.4 Adjust work processes and practice to improve technical, conceptual and commercial outcomes |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
This course addresses the design process in a holistic way. It will support students to develop skills in areas such as design problem solving, concept development, design research, audience analysis, design production, application of design principles and design delivery. There is an emphasis on projects that simulate real world industry situations and finished graphic design work suitable for inclusion in an industry ready portfolio.
Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities may include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
Week |
Activity |
Due dates |
1 |
ORIENTATION WEEK |
|
2 |
Introduction - Developing specialist knowledge and ideas for your professional design practice. How to build skills to respond to more complex technical and conceptual challenges. Investigating individual and experimental ways to approach a design problem and gain experience in presenting the outcomes to the public. Project 1: Corporate Identity Branding Project 2: RMIT PROJECT - To be discussed in class. |
New PROJECT 1 Case studies Revision |
3 |
Design studio - Logo & Invitation production. Investigate and develop design solutions. Production - Technical considerations regarding legibility of brand marks at various sizes, and that it can reproduce successfully across all mediums, colour spaces, resolutions, and specialist papers and print processes. |
|
4 |
Design studio - Refine design solution. Finalise core branding assets. Formal midway milestone presentation. Feedback from peers. |
Formal midway milestone presentation. |
5 |
Design studio - Complete finished art and finalise project. |
Preliminary finished art DUE for proofing |
6 |
Presentations - Individual in class presentations to client |
Submission Project 1 DUE and presentation to client |
7 |
Introduction - Investigate language and visually interpret ideas. Research and explore themes to create design solutions. Test suitability against target audience. Project 3: Direct Mail Promotion |
New PROJECT 3 NOTE: Individual arrangements will be made for students on the 2017 Study Tour |
8 |
Direct Mail Marketing and Product Design - Utilising mechanics to reveal a product and surprise the viewer. Develop prototypes. Design Trends & Issues - Exploring product design as a means engage the identified audience. Conduct & document research. |
|
9 |
Design studio - Continue development and exploration of prototypes. Working with a range of paper stocks to create blank envelopes, folders, die cut shapes, and paper mechanics. |
|
10 |
NON ATTENDANCE DAY Easter break - no Thursday class this week. |
SELF DIRECTED LEARNING OFF CAMPUS |
11 |
Presentations - Refine design solution and promotional theme. Discuss engagement expected by the target audience. Formal midway milestone presentation. Feedback from peers. Digital marketing - strategies for digital promotional campaigns. |
Formal midway milestone presentation. |
12 |
Design studio - Incorporate feedback to improve design solution for direct mail product. Digital marketing - Define the product offer. Establish a call to action in preparation for writing content for digital media. Landing page ideas to inspire your campaign and basic survey content to capture consumer information. |
|
13 |
Design studio - Refine design solution for direct mail product including finished artwork. Digital marketing - Draft and proof content for digital campaign, including a blog post, a customer testimonial, and detailed product information. |
Preliminary finished art DUE for proofing |
14 |
Design studio - Finalise design solution for direct mail production. Digital marketing - Finalise digital campaign content. |
|
15 |
Direct Mail Product - Finalise all project components. |
|
16 |
Presentations - Individual in class presentations to client |
Submission Project 3 DUE and presentation to client |
Learning Resources
Prescribed Texts
References
Other Resources
Prescribed Texts
None required. |
References
Ellen Lupton, 2011, Graphic Design Thinking: Beyond Brainstorming, Prinston Architectural Press |
Debbie Millman, 2008, The essential principles of graphic design, Cinncinnati, Ohio : How Books |
Timothy Samara, 2007, Design Elements: A graphic Style Manual, Rockport Publishers |
Other Resources
You are advised to look at the course myRMIT site (Blackboard) and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks are:
- Design Project 1
- Design Project 2
- Design Project 3
Assessment Tasks
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks are:
- Design Project 1 (40% of final grade)
- Design Project 2 (not assessed)
- Design Project 3 (60% of final grade)
Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has two Summative Tasks, all of which must be completed. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.
Formative Assessment tasks:
During this course you will undertake a range of formative assessment tasks including:
- Design constraints exercises
- Client analysis
- Audience analysis
- Explorative drawing exercises
- Moodboard development
- Thumbnail and compositional production
- Creating visual elements
- Client presentation
Summative assessment task 1:
Corporate identity – Due week 6
Summative assessment task 3:
Direct mail package – Due week 16
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHD – Competent with High Distinction
CDI – Competent with Distinction
CC – Competent with Credit
CAG – Competency Achieved - Graded
NYC – Not Yet Competent
DNS – Did Not Submit
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e-Submission process.Information regarding the e-Submission process
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links -Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity
Course Overview: Access Course Overview
Course Overview: Access Course Overview