Course Title: Create mass electronic media advertisements
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: MKTG7844C
Course Title: Create mass electronic media advertisements
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C6127 - Advanced Diploma of Graphic Design
Course Contact : Simon Rankin
Course Contact Phone: +61 3 9925 9196
Course Contact Email:simon.rankin@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required. This unit will be delivered in combination with CUFDIG403A Create user interfaces as a studio cluster called Design for Devices.
Course Description
In this unit you will gain the skills and knowledge required to develop and implement a range of mass advertising using a range of media. You will understand how to interpret a creative brief and apply the design process to develop advertisements using sound and moving image for different digital media platforms.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBADV510A Create mass electronic media advertisements |
Element: |
4. Create an internet, web or podcast advertisement |
Performance Criteria: |
4.1 Determine and produce copy and design elements to communicate the required image, features and benefits of the product or service |
Element: |
2. Create a radio advertisement |
Performance Criteria: |
2.1 Determine the length, pace and format for the radio advertisement in accordance with the creative brief and the allocated budget |
Element: |
1. Interpret a creative brief |
Performance Criteria: |
1.1 Confirm the central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used |
Element: |
3. Create a television or cinema advertisement |
Performance Criteria: |
3.1 Determine the length, pace and format for the advertisement in accordance with the creative brief and the allocated budget |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
This course addresses the design process in a holistic way. It will support students to develop skills in areas such as design problem solving, concept development, design research, audience analysis, design production, application of design principles and design delivery. There is an emphasis on projects that simulate real world industry situations and finished graphic design work suitable for inclusion in an industry ready portfolio.
Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities may include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
| Week | Date 2014 | Activity | Elements |
| 1 | 10/2 | Folio review/presentation from previous graduates | CUFDIG403A 1-3 BSBADV510A 1.1 - 1.4 |
| 2 | 17/2 |
Interface design 1: Activity - Produce sketches and generate a range of design ideas, output digital assets Summative assessment task 1 |
CUFDIG403A 1-13 BSBADV510A 1.1 - 1.4, 4.1-4.6 |
| 3 | 24/2 |
Interface design 2: Activity - Produce wireframes, storyboards, scripts, prototypes |
CUFDIG403A 4-13 BSBADV510A 4.1-4.6 |
| 4 | 3/3 |
Interface design 3: Activity - Produce interactive interface elements using authoring |
CUFDIG403A 4-13 BSBADV510A 4.1-4.6 |
| 5 | 10/3 | Labour Day Public Holiday - Self initiated project work | CUFDIG403A 14-20 BSBADV510A 4.1-4.6 |
| 6 | 17/3 | Interface design 4: • Output and deployment Activity - Export and publish interactive interface elements using authoring |
CUFDIG403A 14-20 BSBADV510A 4.1-4.6 |
| 7 | 24/3 | Interface design 5: • Interface design studio Activity - Project work and feedback |
CUFDIG403A 14-22 BSBADV510A 4.1-4.6 |
| 8 | 31/3 | Sound design 1: • Audio recording tools and processes • Sourcing audio assets • Script and copy writing • Edit audio • Audio timeline controls, cutting and trimming, arrangement and layers Activity - Record and edit voice and other audio assets into audio advertisement Summative assessment task 1 - Submission |
CUFDIG403A 21-22 BSBADV510A 2.1-2.4 |
| 9 | 7/4 | Motion design 1: • Motion graphics tools, resources management, timeline, keyframes, basic transformations • Basic keyframe interpolation, anchor point, graph editor, motion blur Activity - Basic graphics animation, project planning Summative assessment task 2 |
CUFDIG403A 4-13 BSBADV510A 3.1-4.6 |
| 10 | 28/4 |
Motion design 2: Activity - Create a typographic based animation |
BSBADV510A 3.1-4.6 |
| 11 | 5/5 | Motion design 3: • 3D space • Incorporating Video Activity - Video shoot, combine video into composition |
BSBADV510A 3.1-4.6 |
| 12 | 12/5 |
Motion design 4: Activity - Video shoot, track moving elements and remove backgroun |
BSBADV510A 3.1-4.6 |
| 13 | 19/5 | Motion design 5: • Motion Graphics studio Activity - Project work and feedback |
BSBADV510A 3.1-4.6 |
| 14 | 26/5 | Motion design 6: • Motion Graphics studio Activity - Project work and feedback Summative assessment task 2 - Submission |
BSBADV510A 3.1-4.6 |
| 15 | 2/6 | Feedback and review | BSBADV510A 3.1-4.6 |
| 16 | 9/6 | Queens Birthday Public Holiday - Feedback and review | BSBADV510A 3.1-4.6 |
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Learning Resources
Prescribed Texts
None required. |
References
Other Resources
You are advised to look at the course myRMIT site (Blackboard) and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Mary Mavroudis mary.mavroudis@rmit.edu.au
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks are:
- Design Project 1 (50% of final grade)
- Design Project 2 (50% of final grade)
Assessment Tasks
Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has two Summative Tasks, all of which must be completed. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.
Formative Assessment tasks:
During this course you will undertake a range of formative assessment tasks including:
- Create static interface elements
- Create interactive interface elements
- Create sound design for advertisements
- Create an animated motion graphic for advertisements
Summative Assessment task 1:
Interactive brochure/advertising rich media advertising campaign – Due week 7
Summative Assessment task 2:
Promotional motion graphic with accompanying minisite – Due week 15
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above)
Other Information
Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e-Submission process.Information regarding the e-Submission process
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity
Course Overview: Access Course Overview