Course Title: Create mass electronic media advertisements
Part B: Course Detail
Teaching Period: Term2 2015
Course Code: MKTG7844C
Course Title: Create mass electronic media advertisements
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C6127 - Advanced Diploma of Graphic Design
Course Contact : Simon Rankin
Course Contact Phone: +61 3 9925 9196
Course Contact Email:simon.rankin@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required. This unit will be delivered in combination with CUFDIG403A Create user interfaces as a studio cluster called Design for Devices.
Course Description
In this unit you will gain the skills and knowledge required to develop and implement a range of mass advertising using a range of media. You will understand how to interpret a creative brief and apply the design process to develop advertisements using sound and moving image for different digital media platforms.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBADV510A Create mass electronic media advertisements |
Element: |
2. Create a radio advertisement |
Performance Criteria: |
2.1. Determine the length, pace and format for the radio advertisement in accordance with the creative brief and the allocated budget |
Element: |
3. Create a television or cinema advertisement |
Performance Criteria: |
3.1. Determine the length, pace and format for the advertisement in accordance with the creative brief and the allocated budget |
Element: |
4. Create an internet, web or podcast advertisement |
Performance Criteria: |
4.1. Determine and produce copy and design elements to communicate the required image, features and benefits of the product or service |
Element: |
1. Interpret a creative brief |
Performance Criteria: |
1.1. Confirm the central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
This course addresses the design process in a holistic way. It will support students to develop skills in areas such as design problem solving, concept development, design research, audience analysis, design production, application of design principles and design delivery. There is an emphasis on projects that simulate real world industry situations and finished graphic design work suitable for inclusion in an industry ready portfolio.
Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities may include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
| Week | Activity | Elements |
| 1 |
Introduction and welcome Activity - Animated sequence |
CUFDIG403A 1-3 BSBADV510A 1.1 - 1.4 |
| 2 |
Interface build 1: Activity - Produce sketches, generate a range of design ideas, wireframes, storyboards Summative assessment task 1 |
CUFDIG403A 1-13 BSBADV510A 1.1 - 1.4, 4.1-4.6 |
| 3 |
Interface build 2: Activity - Produce prototype and graphic assets |
CUFDIG403A 4-13 BSBADV510A 4.1-4.6 |
| 4 |
Interface build 3: Activity - Merc advertisement // Produce interactive interface elements using authoring tools |
CUFDIG403A 4-13 BSBADV510A 4.1-4.6 |
| 5 |
Interface build 4: Activity - Merc advertisement // Produce interactive interface elements using authoring tools |
CUFDIG403A 14-20 BSBADV510A 4.1-4.6 |
| 6 | Interface build 5: • Interface design studio Activity - Project work and feedback Summative assessment task 1 - Submission |
CUFDIG403A 14-20 BSBADV510A 4.1-4.6 |
| 7 |
Sound design 1: Activity - Record and edit voice and other audio assets into audio advertisement Summative assessment task 2 |
CUFDIG403A 14-22 BSBADV510A 4.1-4.6 |
| 8 |
Motion design 1: Activity - Basic graphics animation, project planning |
BSBADV510A 3.1-4.6 |
| 9 |
Motion design 2: Activity - Create a animation |
BSBADV510A 3.1-4.6 |
| 10 |
Motion design 3: Activity - Create a animation with sound |
BSBADV510A 3.1-4.6 |
| 11 |
Motion design 4: Activity - Create a animation with sound |
BSBADV510A 3.1-4.6 |
| 12 |
Motion design 5: Activity - Project work and feedback |
BSBADV510A 3.1-4.6 |
| 13 | Motion design 5: • Motion Graphics studio Activity - Project work and feedback |
BSBADV510A 3.1-4.6 |
| 14 | Motion design 6: • Motion Graphics studio Activity - Project work and feedback |
BSBADV510A 3.1-4.6 |
| 15 | Summative assessment task 2 - Submission | BSBADV510A 3.1-4.6 |
| 16 | Feedback and review | BSBADV510A 3.1-4.6 |
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Learning Resources
Prescribed Texts
None required. |
References
Jenifer Tidwell, 2006, Designing Interfaces, O’Reilly Media |
|
Dan Saffer, 2009, Designing for interaction : creating smart applications and clever devices, Berkeley |
|
Trish and Chris Meyer, 2010, Creating motion graphics with After Effects, Burlington |
|
Steve Johnson, 2012, Adobe Edge Animate on demand, Perceptions Inc |
Other Resources
You are advised to look at the course myRMIT site (Blackboard) and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
resources.
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks are:
- Design Project 1 (50% of final grade)
- Design Project 2 (50% of final grade)
Assessment Tasks
Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has two Summative Tasks, all of which must be completed. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.
Formative tasks:
During this course you will undertake a range of formative tasks including:
- Creating static interface elements
- Creating interactive interface elements
- Creating sound designs
- Creating an animated motion graphics for advertisements
Summative Assessment task 1:
Rich media advertisement – Due week 6
Summative Assessment task 2:
Motion graphics advertisement – Due week 15
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Grades will be reduced by 10% for each day (or part thereof), for the first two days. If submissions are three days or more late, the work will only be assessed as a pass or fail – it will not be graded. Submissions seven days or more late should still be handed in, however they will not be assessed and will be kept as a record only.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity
Course Overview: Access Course Overview