Course Title: Build client relationships and business networks
Part B: Course Detail
Teaching Period: Term2 2018
Course Code: MKTG5828C
Course Title: Build client relationships and business networks
School: 650T Vocational Business Education
Campus: City Campus
Program: C6140 - Advanced Diploma of Business (Public Relations)
Course Contact: Julia Makin
Course Contact Phone: +61 3 9925 5175
Course Contact Email: Julia.makin@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Alain Grossbard
99255522
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit covers the skills and knowledge required to establish, maintain and improve client relationships and to actively participate in networks to support attainment of key business outcomes.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBREL402A Build client relationships and business networks |
Element: |
1. Initiate interpersonal communication with clients |
Performance Criteria: |
1.1 Identify and use preferred client communication styles and methods 1.2 Establish rapport with clients using verbal and non‑verbal communication processes 1.3 Investigate and act upon opportunities to offer positive feedback to clients 1.4 Use open questions to promote two‑way communication 1.5 Identify and act upon potential barriers to effective communication with clients 1.6 Initiate communication processes which relate to client needs, preferences and expectations |
Element: |
2. Establish client relationship management strategies |
Performance Criteria: |
2.1 Develop client loyalty objectives focusing on the development of long term business partnerships 2.2 Assess client profile information to determine approach 2.3 Develop client loyalty strategies to attract and retain clients in accordance with the business strategy 2.4 Identify and apply client care and client service standards |
Element: |
3. Maintain and improve ongoing relationships with clients |
Performance Criteria: |
3.1 Develop strategies to obtain ongoing feedback from clients to monitor satisfaction levels 3.2 Develop strategies to elicit feedback which provide information in a form that can be used to improve relationships with clients 3.3 Obtain feedback to develop and implement strategies which maintain and improve relationships with clients |
Element: |
4. Build and maintain networks |
Performance Criteria: |
4.1 Allocate time to establish and maintain business contacts 4.2 Participate in business associations and/or professional development activities to establish and maintain a network of support for the business and to enhance personal knowledge of the market 4.3 Establish communication channels to exchange information and ideas 4.4 Provide, seek and verify information to the network |
Learning Outcomes
Details of Learning Activities
A range of business network activities will include guest speakers, seminars, workshops, business meetings, assistance with mentors and work placement.
This course is co-delivered and co-assessed with MKTG7879 - Research and Apply PR role in an Industry context.
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered thought various technology platforms and include your contribution to wikis and discussion threads, reflective journals, and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
It is expected that you to participate and contribute in all scheduled learning activities.
Teaching Schedule
|
Week Semester 2, 2018
|
Topics/Learning Outcomes |
Assessment Details |
1 |
Course Induction · Course delivery and assessment details · Online learning environment – go through Blackboard shell · Overview of assessment requirements · Competency/Grading Criteria · Pre-Training Review including Recognition of Prior Learning & Credit Transfers and Assessment of current skills and knowledge · Plagiarism – must have signed cover sheets on all assessments · Appeals – take them through this process and where it is on website · Extensions – take them through process (details on website.) · Feedback – when they can contact you and expect a response. · Privacy · Submission requirements – how all work must be uploaded and how · Resubmission policy – one resubmission, marked to a pass allowed · Where to get support - Student study support details · Student responsibilities – must check emails and bbshells weekly Introduction - understanding public relations and the PR practitioner’s role and responsibilities |
Introduction (Presentation) - understanding public relations and the PR practitioner’s role and responsibilities
DOPE Personality type testing
Compulsory to attend. |
2 |
Class |
|
3 |
Class |
|
4 |
Class |
Writing a Curriculum Vitae - Activity & Speaker |
5 |
No formal class - time allocated to your Work Placement & Business Network opportunities |
No formal class - time allocated to your Work Placement & Business Network opportunities |
6 |
Class |
Client relationship building |
7 |
Guest speaker Panel on PR Practitioners |
Series of 5 guest speakers on PR in the workplace (TBC) Stacey Roberts - Blogger, Veggie Mama Mandy Griffiths - Social Lead, Porter Novelli Felicity Grey - MD, Nuffnang Australia Suzanne Tonks - Director, Oliver & York Mandy Bank - Entrepreneur, Change Room Foods
|
8 |
Class
|
Guest speaker - Ms Belinda Howard, Senior Co-ordinator, Careers and Employability, RMIT |
Mid Semester break (27 - 31 August 2018) |
||
9 |
No formal class - time allocated to your Work Placement & Business Network opportunities |
Work Placement & Business Network opportunities |
10 |
Time allocated to your Work Placement & Business Network opportunities |
|
11 |
Time allocated to your Work Placement & Business Network opportunities |
Work Placement & Business Network opportunities |
12 |
Business networks with the PR Industry |
Guest speaker: Ms Pauline King - Resources available for client relationship & business networks (TBD)
|
13 |
Interviews and Presentations for Major Assignment |
Assessment (Individual interviews) |
14 |
Interviews and Presentations for Major Assignment |
Assessment (Individual interviews) |
15 |
Interviews and Presentations |
Assessment 1 & 2 (Individual interviews)
|
16 |
Interviews and Presentations for final assessment |
Assessment 1 & 2 (individual interviews) |
PLEASE NOTE: The above schedule may change during the semester. You will be notified of any amendments.
Learning Resources
Prescribed Texts
References
Other Resources
All learning materials will be provided in CANVAS.
Overview of Assessment
Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.
Assessment Tasks
This course is co-delivered and co-assessed with MKTG7879 - Research and Apply PR role in an Industry context.
Assessment – Build client relationships and business networks
Date handed out: Week 2
Date and time due: By Week 14
Group or Individual: Individual.
Written Report (Two pages), submitted in either a printed or online format followed by a personal interview and presentation of networks and client relationships covered. (Due in class by Week 15)
Students are to choose a selection of opportunities to establish and maintain relationships with a range of clients related to public relations and show evidence of participating in and providing an active contribution to a public relations business related network.
During the semester, need to document attendance and participation through:
- Business associations such as:
- Public relations Institute of Australia
- Public relations industry associations
- Professional bodies and Institutes
- Societies
Professional development activities that you may become involved may include:
- Demonstrations
- Exhibitions
- Fairs
- PR industry information seminars
- Industry training
- Pre-launch activities
- Technical information briefings
- Trade Shows - Networks may include business, formal, groups, individuals, informal, organizations and/or personal.
Provide a two page report of topics of interest and present a three minute persuasive speech on what was covered in developing client relationships and business networks. The discussion will be assessed on a combination of:
- completion of set number of hours (minimum 10 hours);
- produce a completed evaluation form about the quality of internship work written by the employer
- content, ability to employ persuasive techniques along with presentation style including visual aids, structure, pace and pitch, poise and eye contact with the interviewee.
Assessment Matrix
The assessment matrix that maps all the assessment is available on CANVAS. Submission Requirements You should:
- Ensure that you submit assessments on or before the due date.
- Always retain a copy of your assessment tasks (hard copy and soft copy).
- When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
- Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.
Other Information
Late Submission Procedures You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates. If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days. More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work Where an extension of greater than seven days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination. More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration Resubmissions: If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible. Grading & re-submissions Successful re-submissions will contribute a CAG only (Competency Achieved Grading) result to your overall grade for the course. Adjustments to Assessment In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment Marking Guide (Competency): You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying. You will receive feedback on each assessment task that will inform you about your progress and how well you are performing. Marking Guide (Grading) After achieving competency we then grade your performance in the unit and you will achieve one of the following grades: Final Grades table: CHD Competent with High Distinction CDI Competent with Distinction CC Competent with Credit CAG Competency Achieved – Graded CA Competency Achieved – Not Graded NYC Not Yet Competent DNS Did Not Submit for assessment Further information regarding the application of the grading criteria will be provided by your teacher.
Course Overview: Access Course Overview