Course Title: Develop and implement crisis management plans

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: MKTG7828C

Course Title: Develop and implement crisis management plans

School: 650T Vocational Business Education

Campus: City Campus

Program: C6140 - Advanced Diploma of Business (Public Relations)

Course Contact: Felicity Burns

Course Contact Phone: +61 3 9925 5486

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Claire Gourlay

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course covers the performance outcomes, skills and knowledge required by public relations personnel to coordinate, develop and implement a crisis management plan to provide an organisation with a planned communications response for use in the event of crisis.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBPUB504A Develop and implement crisis management plans


1. Develop crisis management plans

Performance Criteria:

1.1. Conduct research  to identify crisis management  best practice

1.2. Consult relevant groups and individuals  for input into the crisis management plan 

1.3. Document, distribute and maintain organisational crisis management plan 

1.4. Ensure organisational crisis management plan is  clearly understood by relevant groups

1.5. Ensure crisis management plan  complies with organisational policies and legal and ethical requirements 

1.6. Practise simulated crisis responses


2. Implement a crisis management plan

Performance Criteria:

2.1. Set up a dedicated crisis resource centre

2.2. Develop a crisis response team to deal with media  and conduct issue tracking

2.3. Monitor media to ensure the organisation is aware of possible crises

2.4. Implement and monitor issues tracking  systems according to crisis plans


3. Review and update crisis management plans

Performance Criteria:

3.1. Consult managers and employees about the effectiveness of the crisis plan

3.2. Amend crisis management plans as necessary to comply with legal and ethical requirements

Learning Outcomes

Details of Learning Activities

This course is structured to provide students with the optimum learning experience. Students will participate in a combination of group and individual learning activities. These activities will be provided through a combination of face to face teacher/student deliveries plus classroom work time. Additional learning activities will also be provided to students to complete outside of timetabled time.

Teaching Schedule

This subject is  clustered (co delivered and co assessed) with  Manage Organisations Communication Strategies (BUSM6396C)






Course Induction

  • Course delivery and assessment details
  • Grading
  • Plagiarism
  • Appeals, Extensions, Feedback
  • Privacy
  • Submission requirements, Re submission policy
  • Student responsibilities
  • Introduction to course



What is a crisis – Types of Crisis/impact



Crisis Management – Stakeholder communication strategies and pathways and barriers to communication. Discrimination Laws and communication



Crisis management plan development –  issue monitoring



Crisis Management – Best practice crisis communication 



Crisis Management – Templates, Leadership and risk management



Crisis Management –Organisational policies and procedures that impact communication. Legal, OHS, privacy and ethical considerations

Assessment 1 due Sunday


Key elements of a crisis management plan – Goals and objectives of the plan, Crisis team, resource centre



Communication strategies, dealing with conflict, negotiation and coaching skills


Mid Semester break 9-15th April


Crisis briefing and CTM

 Assessment 2 - In class assessment


Managing the media – press conference and networks



Dealing with the media - press conference

Assessment 2 written report due  Sunday


Crisis Communication - press conference

Assessment 2 role play


Crisis Communication - press conference

Assessment 2 role play


Evaluation and review Crisis Management plans

Assessment 3 due Sunday


Assessment feedback and resubmits advice



Resubmit and consultations




Learning Resources

Prescribed Texts


Other Resources

All resources will be available in Canvas.

Overview of Assessment

Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.

Assessment Tasks

This subject is co delivered and co assessed with  Manage Organisations Communication Strategies (BUSM6396C)You are required to complete 3 assessment tasks.

You must successfully complete all 3 tasks to be deemed competent in this course. Each assessment contributes equal value towards your final grade

Full details of all assessments and assessment cover sheets will be available on the CANVAS.

Assessment Task 1 – Case Study - Research and Analysis 
Date handed out: Week 2
Date and time due: Week 7 Sunday 12pm Midnight

Group or Individual: Individual


To demonstrate your ability to review and evaluate a real-life crisis communication response. To show that you understand the need to adapt crisis communication for different audiences and media formats

This assessment requires you to research and write an analytical report on a recent crisis

Scope:Format: Written report - Word count 1200-1500
This is a research assessment so it is expected that you will use a number of different sources for the information in this report. 
Submitted on CANVAS


Assessment Task 2 –Develop and Implementation of a  Crisis Management Plan

Date handed out: Week 6
Date and time due:

  1. Crisis briefing and Crisis team meeting Week 10
  2. Written Assessment due Week 12 Sunday midnight
  3. Press conference role play in class Week 13 and 14


To demonstrate the ability to develop and implement a crisis management plan for an organisation. The plan will include a number of different communications strategies, adapting the communication to suit different stakeholder groups.


Using the case study provided, you are to create a crisis management plan, organise and conduct a press conference. Students will be in groups of 3 for this assessment. NO changes to group sizes are possible without approval of the teacher.

  • Note : All students must be a nominated member of the crisis team. (either CEO, Lawyer, Media/communications)

This task has three parts.

  • Crisis team meeting Week 10 (individually assessed via observation)
    • Students will set up a control room for the crisis and start working on their crisis response.
  • Written Assessment due Week 12 Sunday midnight
    • Students will create a crisis management plan document
  • Press conference role play in class Week 13 and 14 (ALL students will have a role in both weeks)


Assessment 3 Reflection and evaluation report

Due: Sunday Week 15


Students are to reflect on the press conference they participated in in week 13/14. They are required to write a reflection on their communication skills, strategies used, as well as their crisis response.  


This is an individual assessment

This task is expected to be approx. 1000 words. (Please review word counts on questions)

This task should discuss specific communication strategies used and evaluated against best practice from both a crisis response and communication perspective. General responses not backed by communication strategies will not be satisfactory


Assessment Matrix

The assessment matrix that maps all the assessment is available on CANVAS.   Submission Requirements   You should:

  • Ensure that you submit assessments on or before the due date.  
  • Always retain a copy of your assessment tasks. (hard copy and soft copy)
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. 

Other Information

 Late Submission Procedures 

 You are required to submit assessment items and/or ensure performance-based assessment is completed by the due dates. 

 If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

 More Information:

 Where an extension of greater than seven days is needed, you must apply for Special Consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.

 More Information:



 If you are found to be unsuccessful in a Course Assessment Task (or you do not submit/attend) you will be allowed one re-submission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the re-submission.  

 If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

 Grading & re-submissions

 Successful re-submissions will contribute a CA (Competency Achieved) result to your overall result for the course.

 Adjustments to Assessment 

 In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:

 Marking Guide (Competency): 

 You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.

 You will receive feedback on each assessment task that will inform you about your progress and how well you are performing. 

 Final results will be in the following format:

CA Competency Achieved

NYC Not Yet Competent

DNS Did Not Submit for assessment


Course Overview: Access Course Overview