Course Title: Manage fundraising and sponsorship activities

Part B: Course Detail

Teaching Period: Term2 2016

Course Code: MKTG7829C

Course Title: Manage fundraising and sponsorship activities

School: 650T Vocational Business Education

Campus: City Campus

Program: C6140 - Advanced Diploma of Business (Public Relations)

Course Contact: Julia Makin

Course Contact Phone: +61 3 9925 5175

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Gail Scowcroft

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit applies to senior public relations professionals who manage public relations in the not-for-profit sector-they usually coordinate activities of team members in developing funding submissions or allocating budgets, and implement specific public relations activities.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBPUB503A Manage fundraising and sponsorship activities


1. Identify factors influencing fundraising or sponsorship

Performance Criteria:

1.1. Identify relevant environmental issues in relation to fundraising and sponsorship 1.2. Identify available sources of funding or sponsorship including criteria for, and any conditions or constraints on, funding 1.3. Conduct research to identify the most appropriate target public for fundraising or sponsorship activities in accordance with organisational profile and requirements 1.4. Identify and consider legal and ethical requirements in relation to fundraising or sponsorship 1.5. Make recommendations for fundraising or sponsorship campaigns or activities based on research findings


2. Prepare a funding submission

Performance Criteria:

2.1. Evaluate organisation current operations and readiness to apply for funding 2.2. Develop a funding submission which meets the funding source's guidelines and criteria 2.3. Ensure the submission complies with all legal and ethical requirements 2.4. Write the submission to meet the needs of the grantor and submitting organisation


3. Develop a fundraising or sponsorship campaign

Performance Criteria:

3.1. Confirm the aims, objectives, outcomes and evaluation measures for a fundraising or sponsorship campaign with senior management 3.2. Conduct a feasibility study to ensure all aspects of the fundraising or sponsorship campaign have been considered 3.3. Examine and agree upon budgets with senior management 3.4. Prepare, and have agreed, a campaign plan for fundraising or sponsorship activities that meets organisational, ethical and legal requirements


4. Implement a fundraising or sponsorship campaign

Performance Criteria:

4.1. Conduct a fundraising or sponsorship campaign in accordance with plan 4.2. Monitor progress of campaign and make necessary alterations as required 4.3. Ensure any changes are agreed upon by relevant stakeholders 4.4. Ensure changes meet legal and ethical requirements


5. Evaluate campaign

Performance Criteria:

5.1. Evaluate campaign outcomes against outcomes documented in campaign plan 5.2. Obtain feedback on performance of fundraising or sponsorship campaign from stakeholders 5.3. Develop mechanisms to incorporate feedback into any future fundraising campaigns

Learning Outcomes

Details of Learning Activities

Practical activities, case studies and class discussion as well as work relevant assessment.

Teaching Schedule


week 1 

Introduction to the course including:

  • Program  overview and requirements
  • MyRMIT/Blackboard
  • Overview of assessment requirements
  • Competency/Grading Criteria
  • Plagiarism
  • Appeals
  • Extensions
  • Feedback
  • Privacy
  • Submission requirements
  • Resubmission policy
  • Where to get support
Student responsibilities    
Briefing on Assessment Task requirements            
week 2 The Not for Profit Sector in AustraliaBriefing from a Not for Profit organisation for Assessment Tasks

week 3 


Legal and ethical issues Fundraising Goals and Objectives 
week 4  The Fundraising Activity Plan 
week 5 The Fundraising Activity Communication Plan
Assessment Task 1 Research report due
week 6  
The Fundraising Activity Plan Budget 
week 7 The Sponsorship Proposal 
week 8  

The Sponsorship Agreement


Note: Mid semester Break August 29-Sep 4
Semester break

week 9   Steps to Sponsorship SuccessAssessment Task 2 Fundraising activity plan due
week 10  Donor Relations 
week 11  Strategies for Fundraising and Selling Sponsorship 
week 12  Fundraising and Sponsorship Evaluation Assessment consolidation 
week 13  Overview of Fundraising & SponsorshipAssessment Task 3a Sponsorship proposals due
week 14   Student InterviewsAssessment Task 3b Interviews
week 15  Student InterviewsAssessment Task 3b Interviews
week 16   Assessment Task Resubmissions if required.                                   

Learning Resources

Prescribed Texts

Recommended reading:The Sponsorshiop Seekers Toolkit, 2nd edition by Skildum-Reid, Kim and Grey, Anne-Marie


Other Resources

Overview of Assessment

Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.

Assessment Tasks

You are required to complete 3 Assessment Tasks for this course and be able to answer questions about the submitted assessment tasks. You must successfully complete all assessment tasks to be deemed competent.

Assessment 1: Research report (Individual activity)

Due date: Week 5 Sunday 11.59pm 

Word count: 1500-2000

Purpose: The purpose of this assessment is to evaluate students ability to research, familiarise and evaluate the Not for Profit sector using research and scoping skills to determine the purpose and reach of a group of not for profit organisations.

Requirements: In Week 2 students will be briefed by a Not- for- profit organisation. Students are required to research and scope the history of the organisation and identify four similar organisations who compete in this space, profiling one in detail.

Assessment 2 Fundraising activity plan (Group activity - no more than 3)

Due date:       Week 9 Sunday 11.59pm 

Word count:   3500 (+/- 10%) 


Purpose: Fundraising activities are the back-bone of not for profit groups. This task requires students to use the knowledge gained from Assessment task 1 and to apply creative and planning skills to plan, develop, and communicate a range of fundraising activities for a nominated Not for profit group. 

Assessment 3 This Assessment is in 2 parts 

Part A Sponsorship proposal-  Group activity

Due date: Week 13 Thursday 11.59pm

Word count: 3500 - 4000

Purpose:The culmination of the semester learning is demonstrated by the completion of a sponsorship proposal which includes all of the key information a sponsor requires to establish if the proposed event /activity and cause is appropriate for the organisation and its mission and goals. 

Requirements: The group will identify four organisations public or private that could be a potential sponsor for the fundraising activities and then prepare a sponsorship proposal for one of these organisations for one (your best) of the activities from Assessment 2 fundraising activities.This sponsorship proposal must include: A brief profile of four identified oganisations and a comprehensive profile of the selected organisation and a comprehensive sponsorship proposal. A sponsorship proposal template is available for this assessment.

Assessment Task 3 B- Student Interviews

Due date: Weeks 14 & 15

Purpose: This section of the assessment will determine the knowledge and understanding each member of the group has of the overall sponsorship proposal. Students will answer a series of questions on the sponsorship proposal submitted.

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements:

You should:

• Ensure that you submit assessments on or before the due date.
• Always retain a copy of your assessment tasks. (hard copy and soft copy).
Work is to be submitted in a word or pdf format and uploaded to the assessment tab in your course blackboard shell. Work sent by email will not be marked.

• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of each assessment task is available on blackboard.Work submitted after the deadline and without one of the forms below will not be accepted or marked.

Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.

If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information:
Form to use:
Where an extension of greater than seven days is needed, you must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information:;ID=g43abm17hc9w
Form to use:

It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.

Assessment Matrix

Full details on how this course is assessed against Unit elements & performance criteiria is avaialble from your course teacher.

Course Overview: Access Course Overview