Course Title: Manage fundraising and sponsorship activities

Part B: Course Detail

Teaching Period: Term2 2020

Course Code: MKTG7829C

Course Title: Manage fundraising and sponsorship activities

School: 650T Vocational Business Education

Campus: City Campus

Program: C6140 - Advanced Diploma of Business (Public Relations)

Course Contact: Felicity Burns

Course Contact Phone: +61 3 9925 5486

Course Contact Email: felicity.burns@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Alain Grossbard

alain.grossbard@rmit.edu.au

99255522

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit applies to senior public relations professionals who manage public relations in the not-for-profit sector-they usually coordinate activities of team members in developing funding submissions or allocating budgets, and implement specific public relations activities.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBPUB503A Manage fundraising and sponsorship activities

Element:

1. Identify factors influencing fundraising or sponsorship

Performance Criteria:

1.1 Identify relevant environmental issues in relation to fundraising and sponsorship

1.2 Identify available sources of funding or sponsorship including criteria, conditions or constraints related to funding

1.3 Conduct research to identify the most appropriate target public for fundraising or sponsorship activities in accordance with organisation profile and requirements

1.4 Identify and consider legal and ethical requirements in relation to fundraising or sponsorship

1.5 Make recommendations for fundraising, sponsorship campaigns or activities based on research findings

Element:

2. Prepare a funding submission

Performance Criteria:

2.1 Evaluate organisation’s current operations and readiness to apply for funding

2.2 Develop a funding submission which meets the funding source’s guidelines and criteria

2.3 Ensure the submission complies with all legal and ethical requirements

2.4 Write the submission to meet the needs of the grantor and submitting organisation

Element:

3. Develop a fundraising or sponsorship campaign

Performance Criteria:

3.1 Confirm the aims, objectives, outcomes and evaluation measures for a fundraising or sponsorship campaign with senior management

3.2 Conduct a feasibility study to ensure all aspects of the fundraising or sponsorship campaign have been considered

3.3 Examine and agree upon budgets with senior management

3.4 Prepare and obtain agreement on a campaign plan for fundraising or sponsorship activities that meets organisational, ethical and legal requirements

Element:

4. Implement a fundraising or sponsorship campaign

Performance Criteria:

4.1 Conduct a fundraising or sponsorship campaign in accordance with plan

4.2 Monitor progress of campaign and make necessary alterations as required

4.3 Ensure any changes are agreed upon by relevant stakeholders

4.4 Ensure changes meet legal and ethical requirements

Element:

5. Evaluate campaign

Performance Criteria:

5.1 Evaluate campaign outcomes against outcomes documented in campaign plan

5.2 Obtain feedback on performance of fundraising or sponsorship campaign from stakeholders

5.3 Develop mechanisms to incorporate feedback into any future fundraising campaigns


Learning Outcomes



Details of Learning Activities

 A range of learning activities will be used to assess practical skills and knowledge. The following examples include:

  • discussion to case studies and scenarios
  • written reports on campaign activities
  • individual examples of promotional or media activities undertaken as part of fundraising or sponsorship campaigns
  • direct questioning with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • observation of presentations
  • oral or written questioning


Teaching Schedule

Course Schedule: Manage Fundraising and Sponsorship Activities, Semester 2, 2020

Week

Topic

Activities

Assessment Due

Week 1

Introduction
to the course

Welcome to Week 1 - Introduction to the course. 
This week we will cover the following topics:

  • Introduction to the course
  • Assessment Tasks

Class Lecture: Introduction to the course
Discussion: 
Class critique on lecture content

 

Discuss – Week 1 Lecture

Read - What is sponsorship?

 (Links to an external site.)

What sponsors want from the Arts?

 (Links to an external site.)

 

Industry Case Study
 (Links to an external site.)



 

Week 2

The Not for Profit Sector in Australia

Welcome to Week 2 - Not-for-profit sector in Australia. This week we will cover the following topics:

  • Overview of the NFP sector
  • Philanthropy
  • Employment

Discuss – Week 2 Lecture

Readings:


How to approach philanthropy

 (Links to an external site.)

Industry Case Study
 (Links to an external site.)

 

 

 

Week 3

Legal and Ethical Constraints. 

Welcome to Week 3 - Legal and Ethical Constraints. 
This week we will cover the following topics:

  • Laws and regulation
  • Ethical considerations
  • Privacy
  • Donors

Discuss – Week 3 Lecture - Legal and Ethical Constraints

Read
Code of Ethics 

Industry Case Study
 (Links to an external site.)

 

Government ACTS
Fundraising Act 1998
 (Links to an external site.)

Fundraising Regulations 2019
(Links to an external site.)

Class Exercise - Competition Case Study Analysis. Upload to Canvas 

Week 4

History of Sponsorship

Welcome to Week 4 - Insights into the history of sponsorship

Discuss – Week 4 Lecture

Read

10 essential steps to create a winning sponsorship proposal
 (Links to an external site.)

Industry Case Study - Discussion
 (Links to an external site.)

 

Assessment 1 Due.

A4 Research Report, supplied as pdf to Canvas

Week 5

 

Fundraising Budgets

Welcome to Week 5 Fundraising Budgets. This week we will discuss the importance of establishing a budget and inputs into a budget.

 

Discuss – Week 5 Lecture -  Fundraising Activity Budgets

Industry Case Study - Discussion
 (Links to an external site.)

NFP Client Briefing  – Assessment 2 - Group Project

Read :
1. Online Fundraising Models That Work (Links to an external site.)

 

Week 6

Introducing Assessment 2

Intro to sponsorship
Governance

Australian Charity Register 

Welcome to Week 6 Fundraising strategy. This week we will discuss what a fundraising strategy is, where it fits within a business plan and how to develop a fundraising strategy.

 

Discuss – Week 6 Lecture  - The Fundraising Activity Plan

Read: 
What is a fundraiser-Registration details:
Consumer affairs

 (Links to an external site.)

Watch: 
Video on Fundraising strategy


Industry Case Study - Discussion
 (Links to an external site.)


 

Week 7

Fundraising Strategy

This week we will cover the following topics: Fundraising Strategy

 

Discuss – Week 7 Lecture

Reading: Lecture Notes Week 7 - Fundraising Strategy

 

The Sponsorship Seeker's Toolkit
https://primo-direct-apac.hosted.exlibrisgroup.com/permalink/f/gtkogo/RMIT_ALMA2153948220001341
 (Links to an external site.)
2003 edition. Have ordered 4th ed. 2014. Investigating ebook but might not be possible.

 

For next week we will be looking into the world of social media strategies
- Read these for further reading  - Influencers and Celebrity endorsement - Copyright and ownership

The unauthorised use of photographs or names of personalities may arise in relation to sponsorship or approval cases.
Law Book Company, & Thomson Legal & Regulatory. (2005). Laws of Australia (Online).
https://primo-direct-apac.hosted.exlibrisgroup.com/permalink/f/1d27kpc/RMIT_ALMA5165072300001341 (Links to an external site.)

 

Crowdsourcing - the Pros and Cons

MATTHEW, Anne. (2017). Crowd-sourced equity funding : The regulatory challenges of innovative fintech and fundraising.
University of Queensland Law Journal, 36(1), 41-71.
https://primo-direct-apac.hosted.exlibrisgroup.com/permalink/f/aqirjb/TN_informit_agis20173758 (Links to an external site.)


Armstrong, Daren. (2014). Crowd sourced equity fundraising convergence, the public and the private - some serious questions and a case for a national fundraising act? Journal of Banking and Finance Law and Practice, 25(2), 117.
https://primo-direct-apac.hosted.exlibrisgroup.com/permalink/f/aqirjb/TN_gale_legal375737819 (Links to an external site.)

 (Links to an external site.)

 

Week 8

Successful social
media strategies in fundraising

This week we will cover the following topics:

Successful social media strategies  in fundraising

Discuss – Week 8 Lecture

Reading: Lecture Notes Week 8 - Successful social media strategies in fundraising

 

Read
Bhati, A., & Mcdonnell, D. (2020). Success in an Online Giving Day: The Role of Social Media in Fundraising. Nonprofit and Voluntary Sector Quarterly, 49(1), 74-92.
https://primo-direct-apac.hosted.exlibrisgroup.com/permalink/f/aqirjb/TN_sage_s10_1177_0899764019868849 (Links to an external site.)

 

 

Szolnoki, Gergely., Thach, Liz., Kolb, Dani., & SpringerLink. (2016). Successful social media and eCommerce strategies in the wine industry. New York: Palgrave Macmillan US : Imprint: Palgrave Macmillan.
https://primo-direct-apac.hosted.exlibrisgroup.com/permalink/f/1d27kpc/RMIT_ALMA51126570780001341 (Links to an external site.)

 

Week 9

The Celebrity Influencer in Fundraising 

This week we will cover the following topics:

The rise of the celebrity influencer in fundraising

Discuss – Week 9 Lecture

Reading: Lecture Notes Week 9 - The celebrity influencer in fundraising


Case Study

 (Links to an external site.)



Read

Kelly, S., Morgan, G., & Coule, T. (2014). Celebrity altruism: The good, the bad and the ugly in relationships with fundraising charities. International Journal of Nonprofit and Voluntary Sector Marketing, 19(2), 57-75.
https://primo-direct-apac.hosted.exlibrisgroup.com/permalink/f/aqirjb/TN_wj10.1002/nvsm.1487 (Links to an external site.)

 

Bulck, H. (2018). Celebrity philanthropy and activism : Mediated interventions in the global public sphere. London, [England] ; New York, New York: Routledge.
https://primo-direct-apac.hosted.exlibrisgroup.com/permalink/f/1d27kpc/RMIT_ALMA51233268300001341 (Links to an external site.)

 


Watch
Section A - Celebrity Endorsement

 

 

Week 10

How to write a sponsorship proposal/agreement

Welcome to Week 10 Sponsorship History and benefits. This week we will discuss how Sponsorship has evolved and the benefits to all stakeholders.

Discuss – Week 10 Lecture

Reading: Lecture Notes Week 10

 

Read

Basic Principles of Drafting and Negotiating Event Sponsorship Agreements.
https://primo-direct-apac.hosted.exlibrisgroup.com/permalink/f/aqirjb/TN_proquest1315921434 (Links to an external site.)

Watch:
Developing your sponsorship plan
https://creativepartnershipsaustralia.org.au/for-artists-and-arts-organisations/resources/guides-and-factsheets/developing-your-fundraising-plan/ (Links to an external site.)

 

Watch
Sponsorship Proposal Basics in About 15 Minutes

 

Workshop – Assessment 2 - Group Project commences

Assessment 2 Due
 Supplied as pdf to Canvas 

Week 11

Recap on a sponsorship proposal/agreement

Welcome to Week 11 Sponsorship - what your business has to offer. This week we will look at matching audience to company. We will define audience, take inventory and
look at different types of sponsorship.

Discuss – Week 11Lecture - Understanding what you have to offer in your sponsorship proposal

 

Read:
Checklist – Become fundraising ready.
https://creativepartnershipsaustralia.org.au/for-artists-and-arts-organisations/resources/guides-and-factsheets/becoming-fundraising-ready-a-checklist/ (Links to an external site.)

 

The lowdown on crowdsourcing
https://creativepartnershipsaustralia.org.au/for-artists-and-arts-organisations/resources/guides-and-factsheets/crowdfunding/ (Links to an external site.)

 

Case Study
Sponsorship proposals

https://sport.nsw.gov.au/clubs/ryc/funding/proposals (Links to an external site.)

 

Workshop – Assessment 2 - Group Project

 

 

 

 

Week 12

Sponsor Data Collection

Welcome to week 12 - this week we will look into ways to measure and collect data from stakeholders.

Discuss – Week 12 Lecture - Technology and data collection

Read
A guide to IT and fundraising
https://creativepartnershipsaustralia.org.au/for-artists-and-arts-organisations/resources/guides-and-factsheets/guide-to-it-fundraising/ (Links to an external site.)

 

Workshop – Assessment 2  - Finalising Group Project

 

Week 13

Sponsorship review and measurement. 

Welcome to Week 13 Sponsorship review and measurement. This week we will we will review the key elements of sponsorship and work on assessment.

Discuss – Week 13 Lecture - The sponsorship proposal

  

Read

Sargeant, Adrian, author, & Shang, Jen. (2017). Fundraising principles and practice (Second ed.). Hoboken, New Jersey: John Wiley & Sons.
https://primo-direct-apac.hosted.exlibrisgroup.com/permalink/f/1d27kpc/RMIT_ALMA21115190900001341 (Links to an external site.)

 

Watch:
Video -  20 Sponsorship Questions with Kim Skildum-Reid Part 1 - Sponsorship Seekers
 

 

Week 14

Strategies for Fundraising and Selling Sponsorship

Welcome to Week 14 Sponsorship implementation plan. This week we will review what goes in the sponsorship plan and discuss how to effectively implement the plan. We will also cover how to sell your plan, particularly through a broker.

 

Discuss – Week 14 Lecture - The sponsorship implementation plan

 

Read:

Using technology in fundraising
https://creativepartnershipsaustralia.org.au/for-artists-and-arts-organisations/resources/guides-and-factsheets/using-it-in-fundraising-2/ (Links to an external site.)

 

 (Links to an external site.)

 

Week 15

The Sales Process and Fundraising and
Sponsorship Evaluation

Discuss – Week 15 Lecture – The Sales Process

Read: 5 Ways to Measure the Impact
of a Digital PR Campaign  (Links to an external site.)

Assessment 3 Due
 Supplied as pdf to Canvas 

Week 16

 

Student Review and Feedback

 

Week 16

Feedback


Learning Resources

Prescribed Texts


References


Other Resources

Please refer to resources available in CANVAS.


Overview of Assessment

Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.


Assessment Tasks

Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.

 

You are required to complete 3 Assessment Tasks for this course and be able to answer questions about the submitted assessment tasks. You must successfully complete all assessment tasks to be deemed competent.

Assessment 1: Research report 

Due date: Week 5 

Purpose: The purpose of this assessment is to evaluate students ability to research, familiarise and evaluate the Not for Profit sector using research and scoping skills to determine the purpose and reach of a group of not for profit organisations.

Requirements: In Week 2 students will be briefed by a Not-for-profit organisation. Students are required to research and scope the history of the organisation and identify four similar organisations who compete in this space, profiling one in detail.

 

Assessment 2 Fundraising strategy (Group activity - no more than 3)

Due date:       Week 10 

Purpose: Fundraising activities are the back-bone of not for profit groups. This task requires students to use the knowledge gained from Assessment task 1 and to apply creative and planning skills to plan, develop, and communicate a range of fundraising activities for a nominated Not for profit group. 

 

Assessment 3 Sponsorship strategy and fundraising concept presentation

Part A Sponsorship Strategy 

Due date: Week 13 

Purpose: The culmination of the semester learning is demonstrated by the completion of a sponsorship proposal which includes all of the key information a sponsor requires to establish if the proposed event /activity and cause is appropriate for the organisation and its mission and goals. 

Requirements: The group will identify four organisations public or private that could be a potential sponsor for the fundraising activities and then prepare a sponsorship proposal for one of these organisations for one (your best) of the activities from Assessment 2 fundraising activities. This sponsorship proposal must include: A brief profile of four identified organisations and a comprehensive profile of the selected organisation and a comprehensive sponsorship proposal. A sponsorship proposal template is available for this assessment.

 

Part B - Student Presentations

Due date: Weeks 14 & 15

Purpose: This section of the assessment will determine the knowledge and understanding each member of the group has of the overall sponsorship proposal. Students will answer a series of questions on the sponsorship proposal submitted.

The group will identify four organisations public or private that could be a potential sponsor for the fundraising activities and then prepare a sponsorship proposal for one of these organisations for one (your best) of the activities from Assessment 2 fundraising activities.

Length of presentation 12 – 15 minutes

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery. 


Assessment Matrix

The assessment matrix that maps all the assessment is available on CANVAS.

 

Submission Requirements

 

You should:

  • Ensure that you submit assessments on or before the due date.  Non submission without supporting evidence such as ELP or special consideration will mean a result of Did Not Submit (DNS)
  • Always retain a copy of your assessment tasks. (hard copy and soft copy)
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. 

Other Information

Late Submission Procedures 

You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates. 

If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

 

More Information:  https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work

 

Where an extension of greater than seven days is needed, you must apply for Special Consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.

 

More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration

 

Re submissions:

 

If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one re submission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the re submission.  

 

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

 

 

Adjustments to Assessment 

 

In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website: 

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment

 

Marking Guide (Competency): 

Feedback on your assignment and your results will be released via the rubric on Canvas. Assessment tasks will receive the following outcomes:

Satisfactory

Not Satisfactory

DNS (Did not Submit)

There are 3 assessments for this course, students must be deemed satisfactory in all 3 assessments to be competent in this course.

 

You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.

 

You will receive feedback on each assessment task that will inform you about your progress and how well you are performing. 

 

Course Overview: Access Course Overview