Course Title: Manage fundraising and sponsorship activities
Part B: Course Detail
Teaching Period: Term2 2020
Course Code: MKTG7829C
Course Title: Manage fundraising and sponsorship activities
School: 650T Vocational Business Education
Campus: City Campus
Program: C6140 - Advanced Diploma of Business (Public Relations)
Course Contact: Felicity Burns
Course Contact Phone: +61 3 9925 5486
Course Contact Email: felicity.burns@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Alain Grossbard
99255522
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit applies to senior public relations professionals who manage public relations in the not-for-profit sector-they usually coordinate activities of team members in developing funding submissions or allocating budgets, and implement specific public relations activities.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBPUB503A Manage fundraising and sponsorship activities |
Element: |
1. Identify factors influencing fundraising or sponsorship |
Performance Criteria: |
1.1 Identify relevant environmental issues in relation to fundraising and sponsorship 1.2 Identify available sources of funding or sponsorship including criteria, conditions or constraints related to funding 1.3 Conduct research to identify the most appropriate target public for fundraising or sponsorship activities in accordance with organisation profile and requirements 1.4 Identify and consider legal and ethical requirements in relation to fundraising or sponsorship 1.5 Make recommendations for fundraising, sponsorship campaigns or activities based on research findings |
Element: |
2. Prepare a funding submission |
Performance Criteria: |
2.1 Evaluate organisation’s current operations and readiness to apply for funding 2.2 Develop a funding submission which meets the funding source’s guidelines and criteria 2.3 Ensure the submission complies with all legal and ethical requirements 2.4 Write the submission to meet the needs of the grantor and submitting organisation |
Element: |
3. Develop a fundraising or sponsorship campaign |
Performance Criteria: |
3.1 Confirm the aims, objectives, outcomes and evaluation measures for a fundraising or sponsorship campaign with senior management 3.2 Conduct a feasibility study to ensure all aspects of the fundraising or sponsorship campaign have been considered 3.3 Examine and agree upon budgets with senior management 3.4 Prepare and obtain agreement on a campaign plan for fundraising or sponsorship activities that meets organisational, ethical and legal requirements |
Element: |
4. Implement a fundraising or sponsorship campaign |
Performance Criteria: |
4.1 Conduct a fundraising or sponsorship campaign in accordance with plan 4.2 Monitor progress of campaign and make necessary alterations as required 4.3 Ensure any changes are agreed upon by relevant stakeholders 4.4 Ensure changes meet legal and ethical requirements |
Element: |
5. Evaluate campaign |
Performance Criteria: |
5.1 Evaluate campaign outcomes against outcomes documented in campaign plan 5.2 Obtain feedback on performance of fundraising or sponsorship campaign from stakeholders 5.3 Develop mechanisms to incorporate feedback into any future fundraising campaigns |
Learning Outcomes
Details of Learning Activities
A range of learning activities will be used to assess practical skills and knowledge. The following examples include:
- discussion to case studies and scenarios
- written reports on campaign activities
- individual examples of promotional or media activities undertaken as part of fundraising or sponsorship campaigns
- direct questioning with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- observation of presentations
- oral or written questioning
Teaching Schedule
Course Schedule: Manage Fundraising and Sponsorship Activities, Semester 2, 2020 | |||
Week |
Topic |
Activities |
Assessment Due |
Week 1 |
Introduction |
Welcome to Week 1 - Introduction to the course.
Class Lecture: Introduction to the course
Discuss – Week 1 Lecture Read - What is sponsorship? What sponsors want from the Arts?
Industry Case Study |
|
Week 2 |
The Not for Profit Sector in Australia |
Welcome to Week 2 - Not-for-profit sector in Australia. This week we will cover the following topics:
Discuss – Week 2 Lecture Readings:
Industry Case Study
|
|
Week 3 |
Legal and Ethical Constraints. |
Welcome to Week 3 - Legal and Ethical Constraints.
Discuss – Week 3 Lecture - Legal and Ethical Constraints Read Industry Case Study
Government ACTS Fundraising Regulations 2019 |
Class Exercise - Competition Case Study Analysis. Upload to Canvas |
Week 4 |
History of Sponsorship |
Welcome to Week 4 - Insights into the history of sponsorship Discuss – Week 4 Lecture Read 10 essential steps to create a winning sponsorship proposal Industry Case Study - Discussion
|
Assessment 1 Due. A4 Research Report, supplied as pdf to Canvas |
Week 5 |
Fundraising Budgets |
Welcome to Week 5 Fundraising Budgets. This week we will discuss the importance of establishing a budget and inputs into a budget.
Discuss – Week 5 Lecture - Fundraising Activity Budgets Industry Case Study - Discussion NFP Client Briefing – Assessment 2 - Group Project Read : |
|
Week 6 |
Introducing Assessment 2 Intro to sponsorship Australian Charity Register |
Welcome to Week 6 Fundraising strategy. This week we will discuss what a fundraising strategy is, where it fits within a business plan and how to develop a fundraising strategy.
Discuss – Week 6 Lecture - The Fundraising Activity Plan Read: Watch:
|
|
Week 7 |
Fundraising Strategy |
This week we will cover the following topics: Fundraising Strategy
Discuss – Week 7 Lecture Reading: Lecture Notes Week 7 - Fundraising Strategy
The Sponsorship Seeker's Toolkit
For next week we will be looking into the world of social media strategies The unauthorised use of photographs or names of personalities may arise in relation to sponsorship or approval cases.
Crowdsourcing - the Pros and Cons MATTHEW, Anne. (2017). Crowd-sourced equity funding : The regulatory challenges of innovative fintech and fundraising.
|
|
Week 8 |
Successful social |
This week we will cover the following topics: Successful social media strategies in fundraising Reading: Lecture Notes Week 8 - Successful social media strategies in fundraising
Read
Szolnoki, Gergely., Thach, Liz., Kolb, Dani., & SpringerLink. (2016). Successful social media and eCommerce strategies in the wine industry. New York: Palgrave Macmillan US : Imprint: Palgrave Macmillan. |
|
Week 9 |
The Celebrity Influencer in Fundraising |
This week we will cover the following topics: The rise of the celebrity influencer in fundraising Reading: Lecture Notes Week 9 - The celebrity influencer in fundraising
Kelly, S., Morgan, G., & Coule, T. (2014). Celebrity altruism: The good, the bad and the ugly in relationships with fundraising charities. International Journal of Nonprofit and Voluntary Sector Marketing, 19(2), 57-75.
Bulck, H. (2018). Celebrity philanthropy and activism : Mediated interventions in the global public sphere. London, [England] ; New York, New York: Routledge.
|
|
Week 10 |
How to write a sponsorship proposal/agreement |
Welcome to Week 10 Sponsorship History and benefits. This week we will discuss how Sponsorship has evolved and the benefits to all stakeholders. Discuss – Week 10 Lecture Reading: Lecture Notes Week 10
Read Basic Principles of Drafting and Negotiating Event Sponsorship Agreements. Watch:
Watch
Workshop – Assessment 2 - Group Project commences |
Assessment 2 Due |
Week 11 |
Recap on a sponsorship proposal/agreement |
Welcome to Week 11 Sponsorship - what your business has to offer. This week we will look at matching audience to company. We will define audience, take inventory and Discuss – Week 11Lecture - Understanding what you have to offer in your sponsorship proposal
Read:
The lowdown on crowdsourcing
Case Study https://sport.nsw.gov.au/clubs/ryc/funding/proposals (Links to an external site.)
Workshop – Assessment 2 - Group Project
|
|
Week 12 |
Sponsor Data Collection |
Welcome to week 12 - this week we will look into ways to measure and collect data from stakeholders. Discuss – Week 12 Lecture - Technology and data collection Read
Workshop – Assessment 2 - Finalising Group Project |
|
Week 13 |
Sponsorship review and measurement. |
Welcome to Week 13 Sponsorship review and measurement. This week we will we will review the key elements of sponsorship and work on assessment. Discuss – Week 13 Lecture - The sponsorship proposal
Read Sargeant, Adrian, author, & Shang, Jen. (2017). Fundraising principles and practice (Second ed.). Hoboken, New Jersey: John Wiley & Sons.
Watch: |
|
Week 14 |
Strategies for Fundraising and Selling Sponsorship |
Welcome to Week 14 Sponsorship implementation plan. This week we will review what goes in the sponsorship plan and discuss how to effectively implement the plan. We will also cover how to sell your plan, particularly through a broker.
Discuss – Week 14 Lecture - The sponsorship implementation plan
Read: Using technology in fundraising |
|
Week 15 |
The Sales Process and Fundraising and |
Discuss – Week 15 Lecture – The Sales Process Read: 5 Ways to Measure the Impact |
Assessment 3 Due |
Week 16
|
Student Review and Feedback
|
||
Week 16 |
Feedback |
Learning Resources
Prescribed Texts
References
Other Resources
Please refer to resources available in CANVAS.
Overview of Assessment
Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.
Assessment Tasks
Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.
You are required to complete 3 Assessment Tasks for this course and be able to answer questions about the submitted assessment tasks. You must successfully complete all assessment tasks to be deemed competent.
Assessment 1: Research report
Due date: Week 5
Purpose: The purpose of this assessment is to evaluate students ability to research, familiarise and evaluate the Not for Profit sector using research and scoping skills to determine the purpose and reach of a group of not for profit organisations.
Requirements: In Week 2 students will be briefed by a Not-for-profit organisation. Students are required to research and scope the history of the organisation and identify four similar organisations who compete in this space, profiling one in detail.
Assessment 2 Fundraising strategy (Group activity - no more than 3)
Due date: Week 10
Purpose: Fundraising activities are the back-bone of not for profit groups. This task requires students to use the knowledge gained from Assessment task 1 and to apply creative and planning skills to plan, develop, and communicate a range of fundraising activities for a nominated Not for profit group.
Assessment 3 Sponsorship strategy and fundraising concept presentation
Part A Sponsorship Strategy
Due date: Week 13
Purpose: The culmination of the semester learning is demonstrated by the completion of a sponsorship proposal which includes all of the key information a sponsor requires to establish if the proposed event /activity and cause is appropriate for the organisation and its mission and goals.
Requirements: The group will identify four organisations public or private that could be a potential sponsor for the fundraising activities and then prepare a sponsorship proposal for one of these organisations for one (your best) of the activities from Assessment 2 fundraising activities. This sponsorship proposal must include: A brief profile of four identified organisations and a comprehensive profile of the selected organisation and a comprehensive sponsorship proposal. A sponsorship proposal template is available for this assessment.
Part B - Student Presentations
Due date: Weeks 14 & 15
Purpose: This section of the assessment will determine the knowledge and understanding each member of the group has of the overall sponsorship proposal. Students will answer a series of questions on the sponsorship proposal submitted.
The group will identify four organisations public or private that could be a potential sponsor for the fundraising activities and then prepare a sponsorship proposal for one of these organisations for one (your best) of the activities from Assessment 2 fundraising activities.
Length of presentation 12 – 15 minutes
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Assessment Matrix
The assessment matrix that maps all the assessment is available on CANVAS.
Submission Requirements
You should:
- Ensure that you submit assessments on or before the due date. Non submission without supporting evidence such as ELP or special consideration will mean a result of Did Not Submit (DNS)
- Always retain a copy of your assessment tasks. (hard copy and soft copy)
- When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
- Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.
Other Information
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than seven days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Re submissions:
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one re submission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the re submission.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
Marking Guide (Competency):
Feedback on your assignment and your results will be released via the rubric on Canvas. Assessment tasks will receive the following outcomes:
Satisfactory
Not Satisfactory
DNS (Did not Submit)
There are 3 assessments for this course, students must be deemed satisfactory in all 3 assessments to be competent in this course.
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Course Overview: Access Course Overview