Course Title: Apply corporate social responsibility to public relations
Part B: Course Detail
Teaching Period: Term1 2020
Course Code: MKTG7881
Course Title: Apply corporate social responsibility to public relations
School: 650T Vocational Business Education
Campus: City Campus
Program: C6140 - Advanced Diploma of Business (Public Relations)
Course Contact: Felicity Burns
Course Contact Phone: +61 3 9925 5486
Course Contact Email: felicity.burns@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the performance outcomes, skills and knowledge required to apply corporate, social responsibility (CSR) to public relations (PR) policy, i.e. planning for and communicating the establishment and maintenance of resource efficient and environmentally sustainable work practices.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
VU21661 Apply corporate social responsibility to public relations |
Element: |
1. Explore how CSR applies to workplace PR strategies |
Performance Criteria: |
1.1 Identify opportunities to apply CSR policy to appropriate PR strategies. 1.2 Identify and consult stakeholders as a key component of policy development process. 1.3 Incorporate strategies for minimising resource use, reductions in toxic material and hazardous chemical use, and employment of lifecycle management approaches at all stages of work. 1.4 Develop a policy that reflects the organisation's commitment to CSR as an integral part of PR business planning and as a business opportunity. 1.5 Agree on appropriate methods of implementation. |
Element: |
2. Make recommendations on CSR application to PR policy |
Performance Criteria: |
2.1 Make recommendations for policy options based on likely effectiveness, triple bottom line, timeframes and cost. 2.2 Promote the CSR policy and its expected outcome to key PR stakeholders 2.3 Assign responsibilities and inform those involved in implementing the policy of expected outcomes and activities to be undertaken. |
Element: |
3. Apply the policy |
Performance Criteria: |
3.1 Implement strategies for continuous improvement in resource efficiency and business ethics to PR activity. 3.2 Establish and assign record systems for tracking continuous improvements in CSR approaches. |
Element: |
4. Evaluate CSR policy |
Performance Criteria: |
4.1 Document outcomes and provide feedback to key PR personnel and stakeholders. 4.2 Analyse CSR policy and document successful aspects and possible improvements. 4.3 Monitor records to identify trends that may require remedial action and use records to promote continuous improvement of performance. 4.4 Modify policies and procedures to ensure improvements are made. |
Learning Outcomes
Students have a full understanding of Corporate Social Responsibility and how to develop and implement policies and procedures to continuously support positive organisational initiatives through iactivities on the environment, consumers, employees, communities, stakeholders and all impacted members of the public sphere.
Details of Learning Activities
This course will be delivered 'face to face' including lectures and tutorials. Students are required to undertake additional tasks in their own time.
Teaching Schedule
|
Week Commencing |
Topic |
Assessment |
|
Week 1 10 Feb. 2020
|
Introduction to course/ Course Induction |
|
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Week 2 17 Feb. 2020 |
Apply CSR policy to PR strategies |
|
|
Week 3 24 Feb. 2020 |
CSR & Ethics |
|
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Week 4 2 March 2020 |
CSR & Sustainability- Adopting a positive view of a sustainable future |
Assessment Task 1 Due - ASCR investigations (CANVAS Upload) Sunday, 11:59 PM |
|
Week 5 9 March 2020 |
Assessment 1 - in class Presentations |
Assessment Task 1: Presentation - Compulsory attendance |
|
Week 6 16 March 2020 |
Assessment 1 - in class Presentations |
Assessment 1: Presentation - Compulsory attendance |
|
Week 7 23 March 2020 |
Environmental Sustainability |
|
|
Week 8 30 March 2020 |
Methods of implementation |
|
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Week 9 6 April 2020 |
Mid Semester Break 9-15 April |
|
|
Week 9 (Thursday 16/4/20) |
Recommendations & Promotion of Sustainability & CSR to stakeholders |
|
|
Week 10 20 April 2020 |
Delegating responsibilities |
|
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Week 11 27 April 2020 |
Implementation of Policy |
|
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Week 12 4 May 2020 |
Modification of policy |
Assessment Task 2 Due: ACSR Report |
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Week 13 11 May 2020 |
Continuous improvement and Modification of policy |
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Week 14 18 May 2020 |
Assessment Task 3 writing workshop |
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Week 15 25 May 2020 |
Assessment Three feedback |
Assessment 3 Due: Modify CSR Policy / Procedure Online submission Sunday, @ 11:59 PM |
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Week 16 1 June 2020 |
Student reviews |
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Week 17 8 June 2020 |
Re-submissions (if required) |
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Learning Resources
Prescribed Texts
References
Other Resources
All resources will be available in Canvas.
Overview of Assessment
Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.
Assessment Tasks
There are three assessment tasks for this course.
- Assessment Task 1: CSR Exploration and presentation
- Assessment Task 2: CSR Business Report
- Assessment Task 3: Amend a CSR policy and procedure
Assessment Matrix
The assessment matrix that maps all the assessment is available on CANVAS. It comprises of list of criteria for assessment to demonstrate competency and a rubric that will assess the quality, research and competency achieved for each of the three tasks outline above.
Submission Requirements
You should:
- Ensure that you submit assessments on or before the due date.
- Always retain a copy of your assessment tasks (hard copy and soft copy).
- When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
- Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.
Other Information
Late Submission Procedures
You are required to submit assessment items and/or ensure performance-based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than seven days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Resubmissions:
If you are found to be unsuccessful in a Course Assessment Task (or you do not submit/attend) you will be allowed one re-submission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the re-submission.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Grading & re-submissions
Successful re-submissions will contribute a CA (Competency Achieved) result to your overall result for the course.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Final results will be in the following format:
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for assessment
Course Overview: Access Course Overview