Course Title: Write complex documents
Part B: Course Detail
Teaching Period: Term2 2020
Course Code: OFFC5208C
Course Title: Write complex documents
School: 650T Vocational Business Education
Campus: City Campus
Program: C6140 - Advanced Diploma of Business (Public Relations)
Course Contact: Felicity Burns
Course Contact Phone: +61 3 9925 5486
Course Contact Email: felicity.burns@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to plan documents, draft text, prepare final text and produce documents of some complexity.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBWRT401A Write complex documents |
Element: |
1 Plan documents |
Performance Criteria: |
1.1. Determine the purposes of documents 1.2. Choose appropriate formats for documents 1.3. Establish means of communication 1.4. Determine requirements of documents 1.5. Determine categories and logical sequences of data , information and knowledge to achieve document objectives 1.6. Develop overview of structure and content of documents |
Element: |
2 Draft text |
Performance Criteria: |
2.1. Review and organise available data, information and knowledge according to proposed structure and content 2.2. Ensure data, information and knowledge is aggregated, interpreted and summarised to prepare text that satisfies document purposes and objectives 2.3. Include graphics as appropriate 2.4. Identify gaps in required data and information, and collect additional material from relevant enterprise personnel 2.5. Draft text according to document requirements and genre 2.6. Use language appropriate to the audience |
Element: |
3 Prepare final text |
Performance Criteria: |
3.1. Review draft text to ensure document objectives are achieved and requirements are met 3.2. Check grammar, spelling and style for accuracy and punctuation 3.3. Ensure draft text is approved by relevant enterprise personnel 3.4. Process text amendments as required |
Element: |
4 Produce document |
Performance Criteria: |
4.1. Choose basic design elements for documents appropriate to audience and purpose 4.2. Use word processing software to apply basic design elements to text 4.3. Check documents to ensure all requirements are met |
Learning Outcomes
Details of Learning Activities
WELCOME to the clustered course Conduct E-marketing Communications and Write Complex Documents. In Conduct E-Marketing Communications, you will learn the skills and knowledge to prepare electronic advertisements for use in internet, email marketing communications, and to evaluate their effectiveness in achieving marketing objectives. In Write Complex Documents you will learn the skills and knowledge to plan documents, draft text, prepare final text and produce professional documents of some complexity.
You will be required to participate in a combination of group and individual learning activities. These activities will be provided through classroom work time and additional learning activities will be provided to you to complete outside of the scheduled class time.
A range of in class activities, case studies and independent research is included as the learning activities for this course. We expect you to participate and contribute in all scheduled learning activities.
The learning activities will also include group discussion, group problem solving activities and opportunities to practice your skills in a simulated workplace environment.
Teaching Schedule
The course syllabus provides you with information about:
- When classes are held, and what topics are covered each week (including the relevant Unit of Competency and associated Elements/Performance Criteria);
- What learning materials and activities need to be completed; and,
- What assessments are due
Course Schedule: Conduct E-Marketing Communications / Write Complex Documents, Semester 2, 2020 | |||
Week |
Topic |
Activities |
Assessment |
Week 1 |
Introduction to the course |
Reading: Lecture Notes Week 1 |
|
Week 2 |
Objectives: Business v. Communications Measures of performance |
Reading: Lecture Notes Week 2 |
|
Week 3 |
Assessment 1 briefing Communication Planning - Research/Writing workshop |
Reading: Lecture Notes Week 3 |
|
Week 4 |
Communication Planning - Objectives/Writing workshop |
Reading: Lecture Notes Week 4 |
|
Week 5 |
Communication Planning - Program/Writing workshop |
Reading: Lecture Notes Week 5 |
|
Week 6 |
Communication Planning - Evaluation/Writing workshop |
||
|
Week 7- Assessment 1: Due Date 23 August -2020, Sunday |
Assessment 1 - Tutorial / Workshop (final review of plans) |
Reading: Lecture Notes Week 7 |
Assessment Task 1 Due: Online submission via Canvas 11:59 PM Sunday 23 August |
Week 8 |
Assessment 2 briefing Production and preparation |
Reading: Lecture Notes Week 8 |
|
Mid semester break 2nd September – 8th September | |||
Week 9 |
Assessment 2 preparation |
||
Week 10 |
Introduction to style guides/writing exercises |
Reading: Lecture Notes Week 10 |
|
|
Week 11 Assessment 2 due: 20-Sept 2020, Sunday |
Assessment 2 Workshop |
Assessment 2 Due: Produce and prepare e-marketing and complex documents Due: Online submission via Canvas 11:59 PM Sunday 20 September |
|
Week 12 |
Assessment 3 briefing |
Reading: Lecture Notes Week 12 |
|
Week 13 |
Assessment 3: In-Class Group Review and feedback |
||
|
Week 14
|
Assessment 3: Group 1 Client Presentation |
Unit summary discussion |
|
Week 15 |
Assessment 3: Group 2 Client Presentation |
||
Week 16 |
Feedback on assessment |
||
Week 17 |
Resubmissions due |
Learning Resources
Prescribed Texts
References
Other Resources
All other resources will be available in CANVAS.
Overview of Assessment
Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.
Assessment Tasks
Assessment 1: Document and e-marketing planning (Case Study Report)
Due: Week 7
This is an individual assignment. You will be given a comprehensive briefing on the requirements for assessment 1 in class in week 3 (see modules). You will respond to the briefing by planning a portfolio of written and e-marketing communication tactics that will be researched and designed to meet the objectives of the client organisation.
Specifically, you are required to:
1. Build a website using Wix or similar that will be used as the home for the portfolio of work you will produce for assignments one and two. The website should be in your name, not the client's, and should be professional in appearance.
2. Write a PR plan for the client based on the information they provided, using ROPE. The plan should fulfil on the brief provided by the client be no more than three pages long and include the PR Tactics identified below.
3. Write three 600 word articles. These articles will be stand-alone articles but will also be useful as content for other PR tactics in both assignments 1 and 2.
4. Write a 2-3 minute video script that promotes the client and fulfils the objectives of the PR plan.
5. Develop a series of at least three on-line advertisements and publish them on the website. They can be designed to be used on a website or on social media and you should provide a brief rationale for your choices.
Assessment 2 - Prepare and produce e-marketing and complex documents (Social Media/ Digital Portfolio)
Due Week 11: You will take your communication planning from the first assessment and prepare and produce a portfolio of written documents and e-marketing tactics.
Using the tactics you selected for the communication plan you developed for assignment 1, you are to write and/or produce five additional PR tactics to meet the objectives you set.
At least two of the tactics need to be electronic or web-based. If your communication plan does not include two of these, then you will need to revise it to meet the requirements of this assignment but it is vital that the additional tactics you choose are strategic and fit into your original plan.
Assessment 3 - Portfolio review, group evaluation and client presentation
Due: Week 15
This is a group assignment that you will do in class in week 13 - 15. Attendance is required. You will be allocated to a group and all information required to complete the assessment will be provided in class in week 13. Week 13 - In small groups, you will review a number of the individual portfolios and evaluate them against criteria including spelling, punctuation and grammar and legal and ethical considerations. Week 14 and 15 you will present your portfolio to the client.
Assessment Matrix
The assessment matrix that maps all the assessment is available on CANVAS.
Submission Requirements
You should:
- Ensure that you submit assessments on or before the due date. If you do not submit this will be classed as a DNS (Did Not Submit) result, unless you have supporting documentation.
- Always retain a copy of your assessment tasks. (hard copy and soft copy)
- When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
- Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.
Other Information
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than seven days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Resubmissions:
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Final results table:
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for assessment
Further information regarding the application of the grading criteria will be provided by your teacher.
Course Overview: Access Course Overview