Course Title: Investigate and design e business solutions

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: COSC6186C

Course Title: Investigate and design e business solutions

School: 650T Vocational Business Education

Campus: City Campus

Program: C6144 - Advanced Diploma of International Business

Course Contact: Suzanne Maugeri

Course Contact Phone: +61 3 9925 1466

Course Contact Email: suzanne.maugeri@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the performance outcomes, skills and knowledge required to evaluate e business models and strategies, and to incorporate the results of these evaluations into the design of an e business solution.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBEBU501A Investigate and design e business solutions

Element:

1. Investigate e business opportunities

Performance Criteria:

1.1 Identify B2B markets in an industry context

1.2 Research characteristics of business markets in an industry context

1.3 Identify and analyse factors influencing business buyers in an industry context

1.4 Analyse the business buying process and its implications in the industry context

1.5 Research and analyse a range of B2B marketing strategies appropriate for the organisation

1.6 Identify key personnel in buying decision process in the organisation’s business markets

Element:

2. Evaluate e business models

Performance Criteria:

2.1 Analyse trends within business markets and identify B2B marketing opportunities for the organisation

2.2 Identify and analyse success of the organisation’s previous B2B marketing strategies

2.3 Select most appropriate B2B marketing strategies and activities that fit with the organisation’s strategic and marketing plans

Element:

3. Design an e business

Performance Criteria:

3.1.        Formulate purpose, objectives and values for the ebusiness

3.2.        Identify target market, and value chain structure in accordance with chosen ebusiness model

3.3.        Identify and obtain technical needs and expertise required to implement ebusiness model

3.4.        Investigate and develop plan to address culture change issues to manage transition to an ebusiness

Element:

4. Implement an e business strategy

Performance Criteria:

4.1.        Develop policies and guidelines to support customers, supply chain and staff to ensure successful implementation

4.2.        Monitor performance of business goals and adjust policies and procedures to respond to changing needs of customers, staff and supply chain

4.3.        Review ebusiness systems and models, seeking feedback from users and personnel responsible for ebusiness implementation

4.4.        Incorporate evaluation results and feedback to improve future ebusiness strategies


Learning Outcomes


This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to evaluate e business models and strategies, and to incorporate the results of these evaluations into the design of an e business solution.


Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative class room based activities.

The self-based activities will be delivered through various technology platforms and will include quizzes, scenario case studies and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice skills in a simulated workplace environment.

 


Teaching Schedule

 Market entry and expansion strategies – Traditional and E-Business.

 

5

9 Mar

 Market Analysis for Import / Export

 

6

 16 Mar

 Value Chain and Competitor Analysis for E-Business and Import- Export 

Assessment 1 due 

7

 23 Mar

Design an e business

 

8

 30 Mar

 Design an e business

 

 

9 - 15 April Mid semester break  

9

 6 Apr

13 Apr

 Evaluating the e-commerce opportunity and strategy

 

10

20 Apr

Review of e-commerce and strategy

 

11

 27 Apr

 Validate the feasibility of research outcomes for an import or export venture.

 

12

 4 May

 Validate the feasibility of research outcomes for an import or export venture.

 

13

 11 May

 Implement and e-business strategy

 

14

 18 May

 Implement and e-business strategy

 

15

25 May

Assessment 2 discussion of learning to date and interactive activities

Assess 2 due.

16

 1 June

Feedback and re-submissions

 

17

 8 June

Final re-submissions if necessary

 

 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

Evidence of the following is essential:

  • evaluation of ebusiness opportunities involving new business models and not simply electronic versions of existing businesses
  • rationale and supporting evidence for choice of ebusiness solution
  • knowledge of relevant legislation.
  • analytical and problem-solving skills to assess information and apply to identified business needs
  • communication skills to collaborate with technical experts and other staff
  • literacy skills to identify and interpret market and product information.

Knowledge Evidence

It is further essential that you provide evidence of the following:

  • features of a range of software and hardware systems
  • key provisions of relevant legislation from all forms of government that may affect aspects of business operations, such as:
    - anti-discrimination legislation
    - ethical principles
    - codes of practice
    - privacy laws
    - copyright
    - occupational health and safety
  • organisational policies and procedures relating to the systems, products and/or service being worked with.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

Assessment Instructions 

This course is co-delivered and co-assessed with MKTG7897 Research and Report on feasibility of Import or Export Venture

Students are required to complete 2 tasks for these conjoined subjects. You must successfully complete all tasks to be deemed competent in this unit.

Assessment Task 1 - Assessed set activities/exercises 

Date and time due: Week 6 
Group or individual: 
Groups of no more than 2 persons

Purpose:

This assignment will allow you to demonstrate an understanding of reviewing the global market environment, assess and investigate international business and e-commerce market factors & marketing opportunities and key provisions of relevant legislation that may affect aspects of business operations within Australia and internationally

 

Assessment Task 2 

Date and time due: Week 15

Group or individual: Groups of no more than 2 persons

Purpose:

This assignment will allow you to demonstrate an understanding of how to evaluate the international environment, and to identify market factors and risks. You will also demonstrate a clear understanding of e-business models and apply them to the opportunity you develop.

 


Assessment Matrix

For these  assessment tasks you need to draw upon what you have learned throughout the unit.

 Assessment Matrix 

The assessment matrix that maps all the assessment is available on CANVAS. E-business or Import/Export

 

Submission Requirements

You should:

  • Ensure that you submit assessments on or before the due date. 
  • Always retain a copy of your assessment tasks. (hard copy and soft copy)
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.

 

Late Submission Procedures

You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.

If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

 

More Information:  https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work

 

Where an extension of greater than seven days is needed, you must apply for Special Consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.

 

More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration

 

Resubmissions
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. 

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

 

Grading & re-submissions
Successful re-submissions will contribute a CAG only (Competency Achieved Grading) result to your overall grade for the course.

 

Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment

 

Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.

 

You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.

Other Information

 Academic Integrity

 Plagiarism 
Plagiarism is a form of cheating in assessment and may occur in oral, written or visual presentations. It is the presentation of the work, idea or creation of another person, without appropriate referencing, as though it is your own.

The penalties for cheating in assessment are severe, whether the cheating involves plagiarism, fabrication, falsification of data, copyright infringement or some other method. Penalties can include charges of academic misconduct, cancellation of results and exclusion from your course. It is also a disciplinary offence for you to allow your work to be plagiarised by another student.

Referencing 
RMIT Business produce their own referencing guidelines entitled written reports and essays: guidelines for referencing and presentation in RMIT Business which all Business students should use.

 

RMIT Business referencing guidelines (RTF, 1,286 KB, 52 pages); A supporting Referencing website has been developed for the RMIT Business guidelines.You can find out more about Academic Integrity at RMIT’s Academic Integrity webpage. 

 

Group Assessment 
A number of your assessments will rely upon group work. This is a critical part of your program as in the workplace you will be regularly required to work in a team environment. Teamwork is also one of the key employability skills for this qualification.

 

The key to being successful in group work is getting to know your classmates and finding out what they want to achieve. You should seek to find a team which shares your key interests and drivers.

If you are facing issues with your group, the key is to resolve them quickly well before assessments are due. If you need to you can seek support from your teacher.

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