Course Title: Promote and represent the service
Part B: Course Detail
Teaching Period: VE 2021
Class Number: 1031
Class Section: HAP
For flexible terms and optional semesters, a Part B course guide may have been published for the entire teaching period, or for the specific class number in which you are enrolled. If there is no Part B course guide published for your specific class number, please refer to the guide for the teaching period in which you are enrolled. Enrolment Online is the definitive source for details regarding your class enrolment.
Course Code: MKTG7987C
Course Title: Promote and represent the service
Important Information:
This is a standalone course and is not assessed or clustered with any other course.
School: 375T Vocational Design and Social Context
Campus: City Campus
Program: C6147 - Advanced Diploma of Community Sector Management
Course Contact: Clare Mcglone
Course Contact Phone: +61 3 9925 7929
Course Contact Email: clare.mcglone@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 90
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to promote and represent the organisation to the community, including developing responses to negative publicity and perception.
The unit applies to work in all industry sectors, and to individuals who work with significant autonomy, most likely in management roles.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CHCPRP004 Promote and represent the service |
Element: |
1. Promote the service to the community |
Performance Criteria: |
1.1 Identify, access and analyse information that informs promotional activities 1.2 Identify and target community stakeholders and their particular interests 1.3 Provide accurate and positive information to the community about the service 1.4 Facilitate opportunities for the community to view and contribute to the service 1.5 Target communications to areas where the profile needs raising or clarifying 1.6 Prepare and use community information materials and resources 1.7 Develop information campaigns to address particular issues 1.8 Encourage staff to participate in appropriate forums |
Element: |
2. Represent the service |
Performance Criteria: |
2.1 Clearly and accurately communicate the philosophy, purpose, policies and procedures of the service within scope of own role 2.2 Promote the organisation consistently to external bodies that affect service operations, role and funding 2.3 Identify and use opportunities for promotion constructively 2.4 Respond to, and follow up questions and concerns about the service 2.5 Represent the service’s need for resources to appropriate forums and organisations 2.6 Represent the perspective and experience of the service to relevant forums and organisations |
Element: |
3. Respond to negative publicity and perceptions |
Performance Criteria: |
3.1 Seek advice from stakeholders and supporters in the community 3.2 Nominate a spokesperson to represent the service 3.3 Ensure communications used do not exacerbate existing negative perceptions 3.4 Review organisation policies in light of issues raised 3.5 Analyse negative publicity and perceptions about the service and develop and implement a strategy to deal with these issues |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
Classes where information is shared through talks and group discussions, and exercises are conducted to apply learning. Time in class, will also be spent working on applied assessment tasks. Note: All learning activities are delivered via remote learning in Semester 2, 2020
Teaching Schedule
Workshop 1 - Promote and represent the service
Workshop 2 - Promote and represent the service
Learning Resources
Prescribed Texts
References
Other Resources
The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:
The learning Lab
www.rmit.edu.au/students/study-support/learning-lab
The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub
English for uni workshops
https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops
Overview of Assessment
Assessments will include a combination of tasks including knowledge questions and case study analysis.
Assessment Tasks
Assessment task 1 - Knowledge questions
Assessment task 2 - Case Study promote and represent the service
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency.
The assessment matrix is located in Canvas, at the end of each assessment task.
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: rmit.edu.au/students
Course Overview: Access Course Overview