Course Title: Manage intellectual property to protect and grow business

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: BUSM8791C

Course Title: Manage intellectual property to protect and grow business

School: 345T Media and Communication

Campus: City Campus

Program: C6150 - Advanced Diploma of Music Industry (Sound Production)

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email: mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: John Favaro
Phone: 9925 4815
Email: john.favaro@rmit.edu.au

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the performance outcomes, skills and knowledge required to protect, secure and effectively use intangible assets of value to an organisation. It focuses on establishing and maintaining systems to protect and exploit an organisation’s intellectual property to ensure business growth.

It applies to managers or coordinators who take an active role in recognising, securing and commercialising intangible assets which contribute to the organisation’s profitability, productivity, product or service delivery and market leadership. These managers and coordinators may work in a range of industry or other contexts and may have responsibility for managing people, systems or processes.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBIPR501 Manage intellectual property to protect and grow business

Element:

1 Identify the organisation's intellectual property assets and rights

Performance Criteria:

1.1 Identify the intangible assets residing within the organisation and how they can be protected

1.2 Identify the sections of the organisation in which intellectual property is created, procured or transferred and for which management is required

1.3 Research intellectual property rights appropriate to the organisation according to legislative requirements

1.4 Identify and access sources of information and advice for protection of the organisation’s intellectual property

1.5 Conduct a cost-benefit analysis of protecting intellectual property and determine risks

1.6 Identify and use appropriate intellectual property professionals to initiate processes to protect intellectual property, according to the type of intellectual property protection required

Element:

2 Create a strategy to manage the organisation's intellectual property

Performance Criteria:

2.1 Review or create an organisational strategy and review or develop policies and procedures for protection, management and use of intellectual property as part of the organisation’s business strategy

2.2 Plan and implement an intellectual property audit and establish or review the value and use of the organisation’s intangible assets inventory

2.3 Plan and make recommendations for implementation of a strategy for business growth through use of organisation’s intellectual property

2.4 Plan and implement strategies to ensure employees, partners and contractors protect the organisation’s and others’ intangible assets

2.5 Establish or review procedures to securely record and store documentation related to the organisation’s intangible assets

Element:

3 Monitor and maintain organisational strategies for the protection and use of intellectual property

Performance Criteria:

3.1 Regularly monitor and review strategies, policies and procedures for the identification, protection and use of intellectual property to ensure they are working effectively and make changes if required

3.2 Manage the identification of potential infringement of organisation’s intellectual property rights and ensure appropriate action is taken

3.3 Promote a culture of compliance and respect for the intellectual property rights other organisations and individuals

Element:

4 Manage the commercialisation of the organisation's intellectual property to ensure business growth

Performance Criteria:

4.1 Research the role intellectual property will play in the strategic plans of the organisation

4.2 Contribute to the implementation of the commercialisation of the organisation’s intellectual property

4.3 Manage the review of the activities of existing or potential competitors and assess their impact on the organisation’s intangible assets

4.4 Access and effectively use others’ intellectual property within legal guidelines for business advantage

Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.


Details of Learning Activities

Learning and assessment includes:

  • Face to face class delivery
  • Guest lectures from industry practitioner
  • External project work on sound editing / sound design projects
  • Practical collaboration project with other related entertainment industry students


Teaching Schedule

CLASS

TOPIC

ASSESSMENT TASK

A

·      UNIT INTRODUCTION – ASSESSMENT REQUIREMENTS –

·      WHAT IS INTELLECTUAL PROPERTY/ HOW DOES IT RELATE TO THE MUSIC/SOUND INDUSTRY

·      FORMS OF PROTECTION FOR INTANGIBLE ASSETS

 

B

·      AREAS OF LEGISLATION RELEVANT TO MUSIC/SOUND INDUSTRY.

·      POTENTIAL BUSINESS ADVANTAGES OF CREATION OF INTELLECTUAL PROPERTY

 

C

·      CREATING POLICIES AND STRATEGIES TO ENSURE PROTECTION, MANAGEMENT AND USE OF INTELLECTUAL PROPERTY

 

D

·      STRATEGIES TO ENSURE EMPLOYEES, PARTNERS AND CONTRACTORS PROTECT INTANGIBLE ASSESTS

·      ACTIONS TO TAKE WHEN AN INFRINGEMENT OF INTELLECTUAL PROPERTY OCCURS

 

E

·      CONDUCTING AN INTELLECTUAL PROPERTY AUDIT

Task 1 -PERSONAL/ORGANISATIONAL INTELLECTUAL PROPERTY AUDIT Due Week 7

F

·      PROMOTING AND MAINTAINING A CULTURE OF COMPLIANCE

·      IMPLEMENTING COMMERCIALISATION OF YOUR IP

 

G

·      KEEPING IN TOUCH WITH YOUR COMPETITORS

·      USING OTHERS’ IP TO GAIN A BUSINESS ADVANTAGE

Task 2 -QUESTIONNAIRE

Due Week 10

H

·      MAJOR PROJECT – SELECTION OF SOUND PROJECT/COLLABORATION WITH FILM STUDENT OR OTHER PROJECT

 

I

·      MAJOR PROJECT – SELECTION OF SOUND PROJECT/COLLABORATION WITH FILM STUDENT OR OTHER PROJECT

·      IDENTIFYING AND PROTECTING YOUR IP IN YOUR PROJECT

 

J

·      MAJOR PROJECT – SELECTION OF SOUND PROJECT/COLLABORATION WITH FILM STUDENT OR OTHER PROJECT

·      IDENTIFYING AND PROTECTING YOUR IP IN YOUR PROJECT

·      SUBJECT SUMMARY

Task 3 - MAJOR PROJECT – COLLABORATION WITH FILM STUDENT/OTHER PROJECT

DUE week 16 Semester 2

 

 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment will be made through practical presentation and folio work submission.


Assessment Tasks

Task 1 -PERSONAL/ORGANISATIONAL INTELLECTUAL PROPERTY AUDIT
Due Week 7 (G)

Task 2 -QUESTIONNAIRE
Due Class 10 (J)

Task 3 - MAJOR PROJECT – COLLABORATION WITH FILM STUDENT/OTHER PROJECT
You will complete a sound production collaboration with one or more students from another RMIT program, or another student from another university, as co-ordinated by program staff.
DUE week 16 Semester 2

 

 

To demonstrate competency in this course you will need to complete the following assessment to a satisfactory standard.
You will receive feedback on all assessment and once you have demonstrated competency, you will receive a grade for the graded Assessment Task (refer to MyRMIT for grading rubric).

For further information on the grading system and criteria used, please refer to the course blackboard site.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: http://www1.rmit.edu.au/students

Cover Sheet for Submissions:

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.

http://mams.rmit.edu.au/s1llva641yxuz.pdf

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:

You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

http://www1.rmit.edu.au/policies/assessment-policy

Student Progress:

Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

http://www1.rmit.edu.au/students/acadprogress

Adjustments to Assessment (eg. applying for an extension of time):

If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

http://www1.rmit.edu.au/students/assessment/adjustment

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

http://www1.rmit.edu.au/students/academic-integrity

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

http://www1.rmit.edu.au/students/enrolment/credit

 

Course Overview: Access Course Overview