Course Title: Engage in the business of creative practice
Part B: Course Detail
Teaching Period: Term2 2020
Course Code: BUSM8795C
Course Title: Engage in the business of creative practice
School: 375T Vocational Design and Social Context
Campus: City Campus
Program: C6151 - Advanced Diploma of Screen and Media
Course Contact: Andrew Harrison
Course Contact Phone: +61 3 9925 4815
Course Contact Email: svdsc.mac@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
C6151 Advanced Diploma of Screen and Media (Film and Television Production)
Teacher: Mark Kelson
Email: mark.kelson@rmit.edu.au
C6151IM Advanced Diploma of Screen and Media - Interactive
Teacher: Nicole McKinnon
ph: 9925 4815
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will cover skills and knowledge required to approach the business aspects of working as a creative practitioner in a professional manner.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAPPR603 Engage in the business of creative practice |
Element: |
1. Develop and apply professional work practices |
Performance Criteria: |
1.1 Develop a professional work ethic to support creative practice 1.2 Collaborate and communicate with other professionals about the business aspects of creative practice 1.3 Determine the skills and knowledge needed to operate as a successful creative practitioner 1.4 Evaluate own current skills and knowledge and the need for related professional development 1.5 Assess potential for using specialist expertise to complement own skills and knowledge |
Element: |
2. Evaluate different business practices |
Performance Criteria: |
2.1 Investigate different ways that creative practitioners do business 2.2 Investigate range of business practices, systems and procedures that need to be considered as part of professional creative practice 2.3 Assess relevance and implications of particular business structures 2.4 Identify physical resources required by own creative practice and how they might be accessed 2.5 Develop an overall approach to the business aspects of own practice based on evaluation of relevant information 2.6 Evaluate all aspects of own practice on an ongoing basis, as a key component of business and personal growth |
Element: |
3. Address financial aspects of creative practice |
Performance Criteria: |
3.1 Investigate financial considerations for creative practice 3.2 Research and assess different ways of commercialising work and ideas 3.3 Evaluate different ways of costing and selling creative work 3.4 Assess broader financial management requirements and their application to own practice 3.5 Develop and apply individual approaches to financial management of practice |
Element: |
4. Analyse the rights and obligations of creative practitioners |
Performance Criteria: |
4.1 Evaluate legal and moral rights and obligations of professional creative practice 4.2 Practise work and business in ways that meet legal and moral obligations 4.3 Pursue own rights as a creative practitioner consistent with own professional and ethical standards 4.4 Establish and maintain sound approaches to safety and sustainability in professional practice |
Element: |
5. Evaluate professional opportunities |
Performance Criteria: |
5.1 Evaluate work opportunities within and beyond the creative sectors 5.2 Identify and pursue potential work opportunities beyond established patterns of work 5.3 Identify and access sources of professional advice 5.4 Evaluate local and global opportunities for own practice 5.5 Identify and evaluate opportunities offered by current and emerging trends in the consumption of culture and creative products 5.6 Analyse the experiences of others as a way of discovering different opportunities |
Learning Outcomes
On successful completion of this competency, you will have developed and applied skills and knowledge required to approach the business aspects of working as a creative practitioner in a professional manner.
Details of Learning Activities
In this program, structured learning occurs in the classroom and through completion of assessment. However, as an independent learner you will also be engaged in unstructured activities such as private study and practice of technical skills required in using cameras, lighting and sound equipment and editing tools . You are also expected to familiarise yourself with different aspects of the screen and media industry. This includes spending time engaged in attending films and film festivals, watching streamed content, attending industry events and exhibitions and building relationships with industry bodies such as the Screen Producers Association and the Australian Society of Cinematographers.
In-class learning activities include, but are not limited to:
• lectures
• class exercises
• peer teaching and class presentations
• group discussion
• screenings
• research
• independent project based work
• teacher directed group activities/projects
• workshopping of students’ own projects
Out-of-class activities include, but are not limited to:
• research
• independent project based work
Teaching Schedule
This course is delivered into two separate programs:
c6151 Advanced Diploma of Screen and Media
c6151IM Advanced Diploma of Screen and Media - Interactive Media
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability resources.
Teaching Schedule - C6151 Advanced Diploma of Screen and Media (Film and Television Production)
Week |
Topic |
Activities |
Assessment |
|
Week 1
|
Overview of course and assessments: |
An introduction to working in the creative industry in Australia. We will also go through an overview of all assessments in this subject. |
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Week 2
|
Develop Business ideas & research: |
In this class, as a group we will discuss potential business ideas for us to pursue, talk about freelance business structures and brainstorm a diverse list of potentional services for our businesses. |
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Week 3
|
Work through Business plan: |
Introduction to business plans. We will work through the marketing plan including:
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Week 4
|
Work through Business plan: |
We will continue to work through the marketing plan including:
|
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Week 5
|
Work through Business plan: |
In this class we will work on:
|
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Week 6
|
Assessment 1A due: (Via Canvas) Work through Business plan: |
In this class we will work on the Financial plan:
|
Assignment 1 Part A – Unit Knowledge Assessment due On Canvas upload a PDF containing 100 words on the two best business structures from Arts Law Australia & also 100 words on two disadvantages of these structures. |
|
Week 7
|
Work through Business plan: |
There will be no formal content in week 6, but the teacher will be available to review & help you finalise Assessment 1 (Part B). |
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Week 8
|
Assessment 1B due: (Via Canvas) |
There will be no formal content in week 6, but the teacher will be available to review & help you finalise Assessment 1 (Part B). |
Assignment 1 Part B (AO1) - Business Plan due In this assignment you will develop a freelance business plan. The business plan will include a Marketing Plan, Organisational Plan, Financial plan & Executive Summary |
|
Week 9
|
How to make a resume: |
In this class we will work though what makes an industry standard resume & all the elements needed. We will also discuss how best to approach writing an engaging and targeted cover letter. |
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Week 10
|
How to make a Website: |
In this class we will learn how to build a portfolio website using an online web builder, we plan what content we will need to include and also look into the options of custom professional domain names for our web portfolios. We will also look at some existing portfolio websites for creative inspiration. |
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Week 11
|
How to make a showreel: |
In this class we will learn how to best put a visual showreel together from your university projects and external projects. We will also watch examples of good and bad showreels and review as a class. |
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Week 12
|
Digital Marketing: |
In this class we will learn how to optimise our web portfolios for google ranking. We will learn and discuss online marketing tools, including; Google analytics, Google adwords, Facebook Ads & Instagram marketing. We will learn how to use these tools to target our marketing demographic. |
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Week 13
|
Industry Guest: |
In week 13 we will have a guest come in from industry and discuss how they run their business & navigate the Australian film industry. |
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Week 14
|
Work on Resume, showreel & website: |
There will be no formal content in week 15, but the teacher will be available to review & help you finalise Assessment 2. |
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Week 15
|
Assessment 2 due: (Via Canvas) |
There will be no formal content in week 15, but teacher will be available to review & help you finalise Assessment 2. |
Assignment 2 – Resume, Website & Showreel due In this assignment you will complete an industry standard resume with a link to a website with a Biography, photo & an embedded showreel video |
|
Week 16
|
Show review & feedback: |
In week 16 we will review the submitted showreels as a class and give feedback as a class. |
|
Teaching Schedule - C6151IM Advanced Diploma of Screen and Media - Interactive
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
| 1 |
Introduction to Launch Pad
|
Intro – introduction to AT1 Create a Business and Marketing Research, Evaluation and Analysis Document & Presentation Start to consider the kind of business you would develop. Start to consider the branding A look at Showreels & Resumes |
|
| 2 | Business structures |
What are they? – what are they and which one would best suit you. |
|
| 3 | Create your business |
Come up with your business and scope:
|
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| 4 | Market research |
- marketing relevant to the Interactive Digital Media industries. - marketing on a low budget - legal issues that need to be considered - evaluating marking approach Business Branding – logo design |
|
| 5 | WIP for AT1 |
WIP – review work in progress of AT1 and preparing for the presentation Finalise document. |
|
| 6 |
Business and Marketing Pitch presentation |
Business and Marketing Pitch presentation
You will be assessed through observation for this part of the assessment against the following Criteria:
III) Demonstrate the choice of appropriate language to discuss creative business ideas
Finalise the feedback you received at the presentation and include it in the assessment task documentation. |
AT1: Create a Business and Marketing Research, Evaluation and Analysis Document & Presentation |
| 7 | Legal, Ethics and Rights and Marketing plan preparation | Introducing AT2: Create a Legal, Ethics and Rights report and Marketing Plan Preparation. |
|
| 8 | Legal, Ethics and Rights and Marketing plan preparation |
Measuring business success & Legal ethics and moral rights and responsibilities |
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| 9 | Marketing plan preparation |
Marketing Plan preparation such as:
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| 10 | Marketing Plan preparation: |
Marketing Plan preparation:
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| 11 | WIP Presentation AT2 | WIP Presentation to teacher and students and receive and document feedback |
AT2: Create a Legal, Ethics and Rights report and Marketing Plan Preparation. |
| 12 | Financial Opportunities & Marketing Plan |
Introducing AT3: Consider Financial Opportunities and prepare and present a Marketing Plan.
Consider Financial Opportunities:
Local and global opportunities |
|
| 13 | Financial Opportunities & Marketing Plan |
Consider Financial Opportunities:
Prepare a marketing Plan Marketing branding Showreels and Resumes
|
|
| 14 | Marketing Plan Material |
Work Preparing Marketing plan and Marketing branding Showreels and Resumes |
|
| 15 | Marketing Plan Material |
Work Preparing Marketing plan and Marketing branding Showreels and Resumes |
|
| 16 | Presentation of the Marketing plan |
Presentation of the Marketing plan |
AT3: Consider Financial Opportunities and prepare and present a Marketing Plan. |
| 17 |
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Learning Resources
Prescribed Texts
References
Other Resources
Other resources for this course are available on Canvas
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises, knowledge assessment tasks and practical projects.
Assessment Tasks
Assessment Tasks - C6151 Advanced Diploma of Screen and Media, Film and Television Production
For each assessment task you will receive a detailed brief specifying requirements.
To demonstrate competency in this course you will need to complete the following assessments to a satisfactory standard. You will receive feedback on all assessments.
Assessment Task 1 - Create a Business Plan. For this assessment you need to identify, and research the skills and knowledge required to plan and operate the business aspects of a sole trader or a cooperative or a contract worker in the creative industry and develop a business plan for a selected creative business structure. Due Date: week 8
Assessment Task 2 - Professional Portfolio and Professional Development Plan/Report. For this assessment task you are to write an industry standard resume, as well as a to create an online portfolio website featuring visual video show reel to showcase your creativity and a diverse body of your work. You will also complete a 500 word Professional development Essay. Due Date: week 15
Assessment Tasks - C6151IM Advanced Diploma of Screen and Media - Interactive
AT1 - Create a Business and Marketing Research, Evaluation and Analysis Document & Presentation: In this assessment task, you are required to undertake Research, Evaluation and Analysis for the intention of creating your own business and developing the marketing for that business included in a document and presented. You will be given a template to complete. Due Week 6
AT2 - Create a Legal, Ethics and Rights report and Marketing Plan Preparation: You will consider the legal, ethics & moral rights and responsibilities when developing a small business and produce a report and undertake preparation for your Marketing Plan. Due Week 11
AT3 - Consider Financial Opportunities and prepare and present a Marketing Plan: In this assessment task you are required to investigate and write about the financial considerations and opportunities for your small business and finalising the material that you have developed in the two previous assignments and prepare and present a Marketing Plan. Due Week 16
Results that apply to courses that are delivered and assessed in accordance with competency based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not submit for Assessment
Assessment Matrix
The assessment matrix demonstrated alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:
http://www1.rmit.edu.au/students
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview