Course Title: Engage in the business of creative practice
Part B: Course Detail
Teaching Period: Term1 2021
Course Code: BUSM8795C
Course Title: Engage in the business of creative practice
School: 375T Vocational Design and Social Context
Campus: City Campus
Program: C6151 - Advanced Diploma of Screen and Media
Course Contact: Mandy Penton
Course Contact Phone: +61 3 9925 9202
Course Contact Email: mandy.penton@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Nicole McKinnon
ph: 9925 4815
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will cover skills and knowledge required to approach the business aspects of working as a creative practitioner in a professional manner.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAPPR603 Engage in the business of creative practice |
Element: |
1. Develop and apply professional work practices |
Performance Criteria: |
1.1 Develop a professional work ethic to support creative practice 1.2 Collaborate and communicate with other professionals about the business aspects of creative practice 1.3 Determine the skills and knowledge needed to operate as a successful creative practitioner 1.4 Evaluate own current skills and knowledge and the need for related professional development 1.5 Assess potential for using specialist expertise to complement own skills and knowledge |
Element: |
2. Evaluate different business practices |
Performance Criteria: |
2.1 Investigate different ways that creative practitioners do business 2.2 Investigate range of business practices, systems and procedures that need to be considered as part of professional creative practice 2.3 Assess relevance and implications of particular business structures 2.4 Identify physical resources required by own creative practice and how they might be accessed 2.5 Develop an overall approach to the business aspects of own practice based on evaluation of relevant information 2.6 Evaluate all aspects of own practice on an ongoing basis, as a key component of business and personal growth |
Element: |
3. Address financial aspects of creative practice |
Performance Criteria: |
3.1 Investigate financial considerations for creative practice 3.2 Research and assess different ways of commercialising work and ideas 3.3 Evaluate different ways of costing and selling creative work 3.4 Assess broader financial management requirements and their application to own practice 3.5 Develop and apply individual approaches to financial management of practice |
Element: |
4. Analyse the rights and obligations of creative practitioners |
Performance Criteria: |
4.1 Evaluate legal and moral rights and obligations of professional creative practice 4.2 Practise work and business in ways that meet legal and moral obligations 4.3 Pursue own rights as a creative practitioner consistent with own professional and ethical standards 4.4 Establish and maintain sound approaches to safety and sustainability in professional practice |
Element: |
5. Evaluate professional opportunities |
Performance Criteria: |
5.1 Evaluate work opportunities within and beyond the creative sectors 5.2 Identify and pursue potential work opportunities beyond established patterns of work 5.3 Identify and access sources of professional advice 5.4 Evaluate local and global opportunities for own practice 5.5 Identify and evaluate opportunities offered by current and emerging trends in the consumption of culture and creative products 5.6 Analyse the experiences of others as a way of discovering different opportunities |
Learning Outcomes
On successful completion of this competency, you will have developed and applied skills and knowledge required to approach the business aspects of working as a creative practitioner in a professional manner.
Details of Learning Activities
In class learning activities may include, but are not limited to:
• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection
Out of class activities may include, but are not limited to:
• maintaining secure daily backups of all assessment and project data to your RMIT Google Drive account
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT
Teaching Schedule
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
| 1 |
Introduction to Launch Pad
|
Intro – introduction to AT1 Create a Business and Marketing Research, Evaluation and Analysis Document & Presentation Start to consider the kind of business you would develop. Start to consider the branding A look at Showreels & Resumes |
|
| 2 | Business structures |
What are they? – what are they and which one would best suit you. |
|
| 3 | Create your business |
Come up with your business and scope:
|
|
| 4 | Market research |
- marketing relevant to the Interactive Digital Media industries. - marketing on a low budget - legal issues that need to be considered - evaluating marking approach Business Branding – logo design |
|
| 5 | WIP for AT1 |
WIP – review work in progress of AT1 and preparing for the presentation Finalise document. |
|
| 6 |
Business and Marketing Pitch presentation |
Business and Marketing Pitch presentation
You will be assessed through observation for this part of the assessment against the following Criteria:
III) Demonstrate the choice of appropriate language to discuss creative business ideas
Finalise the feedback you received at the presentation and include it in the assessment task documentation. |
AT1: Create a Business and Marketing Research, Evaluation and Analysis Document & Presentation |
| 7 | Legal, Ethics and Rights and Marketing plan preparation | Introducing AT2: Create a Legal, Ethics and Rights report and Marketing Plan Preparation. |
|
| 8 | Legal, Ethics and Rights and Marketing plan preparation |
Measuring business success & Legal ethics and moral rights and responsibilities |
|
| 9 | Marketing plan preparation |
Marketing Plan preparation such as:
|
|
| 10 | Marketing Plan preparation: |
Marketing Plan preparation:
|
|
| 11 | WIP Presentation AT2 | WIP Presentation to teacher and students and receive and document feedback |
AT2: Create a Legal, Ethics and Rights report and Marketing Plan Preparation. |
| 12 | Financial Opportunities & Marketing Plan |
Introducing AT3: Consider Financial Opportunities and prepare and present a Marketing Plan.
Consider Financial Opportunities:
Local and global opportunities |
|
| 13 | Financial Opportunities & Marketing Plan |
Consider Financial Opportunities:
Prepare a marketing Plan Marketing branding Showreels and Resumes
|
|
| 14 | Marketing Plan Material |
Work Preparing Marketing plan and Marketing branding Showreels and Resumes |
|
| 15 | Marketing Plan Material |
Work Preparing Marketing plan and Marketing branding Showreels and Resumes |
|
| 16 | Presentation of the Marketing plan |
Presentation of the Marketing plan |
AT3: Consider Financial Opportunities and prepare and present a Marketing Plan. |
| 17 | Review | Review |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises, knowledge assessment tasks and practical projects.
Assessment Tasks
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
AT1 - Create a Business and Marketing Research, Evaluation and Analysis Document & Presentation
In this assessment task, you are required to undertake Research, Evaluation and Analysis for the intention of creating your own business and developing the marketing for that business included in a document and presented. You will be given a template to complete.
Due week 6
AT2 - Create a Legal, Ethics and Rights report and Marketing Plan Preparation
You will consider the legal, ethics & moral rights and responsibilities when developing a small business and produce a report and undertake preparation for your Marketing Plan.
Due week 11
AT3 - Consider Financial Opportunities and prepare and present a Marketing Plan
In this assessment task you are required to investigate and write about the financial considerations and opportunities for your small business and finalising the material that you have developed in the two previous assignments and prepare and present a Marketing Plan.
Due week 16
Graded assessment in this course uses the following grades:
CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit
Assessment Matrix
The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. These matrices are available through Program Administration.
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc. https://www.rmit.edu.au/students
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time): https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
Course Overview: Access Course Overview