Course Title: Originate graphic designs for complex briefs
Part B: Course Detail
Teaching Period: Term1 2017
Course Code: GRAP6349C
Course Title: Originate graphic designs for complex briefs
School: 345T Media and Communication
Campus: City Campus
Program: C6151 - Advanced Diploma of Screen and Media
Course Contact: Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email: mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Peter Kennedy
e: p.kennedy@rmit.edu.au
ph: 9925 8079
Nominal Hours: 65
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will cover the skills and knowledge required to independently conceive, plan and realise professional graphic design work to meet the demands of complex communication challenges and graphic design briefs.
It applies to individuals who work as designers in many different contexts including studios, commercial printing, advertising, publishing, television or marketing. They possess highly developed planning and analytical thinking and technical and creative capabilities.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAGRD602 Originate graphic designs for complex briefs |
Element: |
1. Negotiate graphic design briefs |
Performance Criteria: |
1.1 Evaluate the overall objectives and creative, technical, legal, budgetary and timeframe considerations of complex graphic design projects 1.2 Develop and share ideas about projects with relevant people 1.3 Re-evaluate and refine options based on own analysis and input from others 1.4 Establish and agree on final nature and scope of design briefs |
Element: |
2. Develop and refine graphic design concepts |
Performance Criteria: |
2.1 Develop design concepts based on a thorough understanding of the communication need and the range of options available to the professional designer 2.2 Identify the potential for customised or specific research to meet different design briefs 2.3 Adapt and use relevant ideas and approaches from research with consideration of intellectual property requirements 2.4 Reflect on own practice and experience to inspire idea development 2.5 Consider the potential of new and emerging technologies to inform designs 2.6 Develop concepts that incorporate both creative and technical requirements 2.7 Integrate individual research, personal ideas and professional realities to refine and confirm concepts 2.8 Create concept presentations that suit the nature of the work |
Element: |
3. Plan and monitor graphic design projects |
Performance Criteria: |
3.1 Develop viable project management plans for graphic design work 3.2 Engage specialist expertise where appropriate 3.3 Administer and monitor work against the project plan 3.4 Communicate and collaborate with relevant people at key stages 3.5 Create project documentation at key stages during the project 3.6 Link the different challenges of the project to complete work on time |
Element: |
4. Realise graphic design solutions |
Performance Criteria: |
4.1 Integrate design techniques and tools confidently and skillfully to produce designs 4.2 Use critical and creative thinking to challenge, adapt and refine graphic design solutions 4.3 Engage in creative collaboration and refinement throughout the design process |
Element: |
5. Evaluate design outcomes |
Performance Criteria: |
5.1 Evaluate the success of completed designs to meet objectives 5.2 Assess the work against other creative, technical and business considerations 5.3 Analyse and evaluate feedback from client and peers 5.4 Identify potential approaches for future work and further skill development opportunities |
Learning Outcomes
On successful completion of this competency, you will have gained the skills to interpret complex briefs, present and develop concepts and generate developed drawings and graphic designs applicable to a range of interactive, print and screen based productions.
Details of Learning Activities
In class learning activities may include, but are not limited to:
• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT
Out of class activities may include, but are not limited to:
• maintaining secure daily backups of all assessment and project data
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT
Teaching Schedule
Semester One |
Class content – Design 3 |
Assessments |
Wk 1 |
Course introduction Field trip visit to a Gallery |
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Wk 2 |
Drawing Studio Class still life |
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Wk 3 |
Drawing Studio Class Buildings & Perspective Field trip to visit to the Collingwood Children’s Farm |
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Wk 4 |
Work on Playground Production Proposal Field trip to visit to Melbourne Zoo |
|
Wk 5 |
Graphic top down drawing |
WIP review – Present your progress - A01 - Playground proposal & top down vector graphic drawing |
Wk 6 |
Observational Drawing |
|
Wk 7 |
Observational Drawing |
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Wk 8 |
Present Playground Proposal & Vector Graphic Top down drawing for peer Assessment feedback & review |
A01 - Playground proposal & top down vector graphic drawing |
Wk 9 |
Observational drawing |
|
Wk 10 |
Observational drawing |
WIP review – Present your progress - A02 - A2 Isometric playground drawing & signage logo |
Wk 11 |
Observational drawing |
|
Wk 12 |
Present Playground Isometric drawing & Graphic Banner (sign) for peer assessment and review |
A02 - A2 Isometric playground drawing & signage logo |
Wk 13 |
Work on Playground Digital Assets |
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Wk 14 |
Work on Playground Digital Assets |
|
Wk 15 |
Work on Playground Digital Assets |
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Wk 16 |
|
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|
|
|
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Semester Two
|
Class content – Design 4 |
Assessment Tasks |
Wk 1 |
Course introduction Visit to a gallery |
|
Wk 2 |
Studio Drawing Class Class discussion & feedback |
|
Wk 3 |
Studio Drawing Class Work on digital assets for animation or game/interactive |
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Wk 4 |
Observational Drawing Present work in progress review digital assets for animation or game/interactive. Demonstrate your understanding of the skills and techniques covered in class so far. Class discussion & feedback. |
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Wk 5 |
Observational Drawing Work on Digital Assets for animation or game/Interactive Class discussion & feedback. |
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Wk 6 |
Work in Progress Review Digital Assets for animation or game/Interactive. Demonstrate your understanding of the skills and techniques covered in class so far. Observational Drawing Class discussion & feedback. |
WIP review – Present your progress A03 - Playground digital assets flythrough animation or game/interactive design |
Wk 7 |
Work on flythrough animation or game/Interactive Class discussion & feedback |
|
Wk 8 |
Class Presentation of the Playground digital Production designs for flythrough animation or game Present digital assets for Playground for animation or game/interactive for peer assessment and review Class discussion & feedback.
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A03 - Playground digital assets flythrough animation or game/interactive design |
Wk 9 |
Work on flythrough animation or game/Interactive Class discussion & feedback.
|
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Wk 10 |
Work In Progress Review playground animation or game/Interactive Demonstrate your understanding of the skills and techniques covered in class so far. Class discussion & feedback. |
|
Wk 11 |
Work on flythrough animation or game/Interactive Class discussion & feedback. |
|
Wk 12 |
Work In Progress Review playground animation or game/ Interactive Work on flythrough animation or game/ Interactive Demonstrate your understanding of the skills and techniques covered in class so far. Class discussion & feedback. |
WIP review – Present your progress - A04 – Playground flythrough animation or game/interactive |
Wk 13 |
Class discussion & feedback. |
|
Wk 14 |
Present the completed flythrough playground Animation or game /Interactive Peer assessment feedback & review |
A04 – Playground flythrough animation or game/interactive |
Wk 15 |
Feedback & Review |
|
Wk 16 |
Feedback & Review |
|
Learning Resources
Prescribed Texts
None |
References
The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies. The Library provides guides and subject specialist help via your Liaison Librarians. |
Other Resources
Students are encouraged to make full use of class time, open studio time and University computer lab resources. Please consult the RMIT University web site for details of access times and locations.
Other required resources include, but are not limited to: an A4 or A3 visual diary, drawing materials (pencils of various grades (1B & 2B), erasers, coloured pencils and pens, graphic markers such as Copic brand) broadband internet access, suitable digital media storage such as a portable hard drive or USB flash drive, with at least 32Gb capacity.
Overview of Assessment
Assessment for this course is ongoing throughout the semseter. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.
Assessment Tasks
This course is assessed in accordance with competency-based assessment.To demonstrate competency you must complete the following pieces of assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. Once you have demonstrated competency, you will receive a grade for Assessment Task(s) x and x and for the course. Please refer to the assessment brief for full assessment criteria or assessment rubric. All assessment documents are available on the course Blackboard page through MyRMIT.
Semester 1 - Ungraded:
A01 - Playground proposal & top down vector graphic drawing
Develop an original pre-production proposal including a top down vector graphic drawing, that shows the graphic layout or map of a playground. This proposal will be developed in second semester into a playground animation, interactive or game.
Due week 8
A02 - A2 Isometric playground drawing & signage logo
Develop a full colour playground drawing, isometric in style. Include signage designs and logos for the entrance to the playground.
Due week 12
Semester 2
Ungraded:
A03 - Playground digital assets flythrough animation or game/interactive design
Develop digital assets for the Playground Design Project to show how the project is developing visually.
Due week 8
Graded:
A04 – Playground flythrough animation or game/interactive
In class, present your completed playground flythrough animation, or game/interactive project for assessment and review.
Due week 14
Graded assessment in this course uses the following grades:
CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency.
The assessment matrix for this course can be found on Blackboard through myRmit, or from your teacher.
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: http://www1.rmit.edu.au/students
Cover Sheet for Submissions:
You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.
http://mams.rmit.edu.au/s1llva641yxuz.pdf
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
http://www1.rmit.edu.au/policies/assessment-policy
Student Progress:
Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.
http://www1.rmit.edu.au/students/acadprogress
Adjustments to Assessment (eg. applying for an extension of time):
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.
http://www1.rmit.edu.au/students/assessment/adjustment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
http://www1.rmit.edu.au/students/academic-integrity
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
http://www1.rmit.edu.au/students/enrolment/credit
Course Overview: Access Course Overview