Course Title: Originate graphic designs for complex briefs

Part B: Course Detail

Teaching Period: Term1 2019

Course Code: GRAP6349C

Course Title: Originate graphic designs for complex briefs

School: 345T Media and Communication

Campus: City Campus

Program: C6151 - Advanced Diploma of Screen and Media

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email: mcvet@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Arthur Michalopoulos
arthur.michalopoulos@rmit.edu.au
+61 3 9925 4815

Nominal Hours: 65

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will cover the skills and knowledge required to independently conceive, plan and realise professional graphic design work to meet the demands of complex communication challenges and graphic design briefs.

It applies to individuals who work as designers in many different contexts including studios, commercial printing, advertising, publishing, television or marketing. They possess highly developed planning and analytical thinking and technical and creative capabilities.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	CUAGRD602 Originate graphic designs for complex briefs
Element:	1. Negotiate graphic design briefs
Performance Criteria:	1.1 Evaluate the overall objectives and creative, technical, legal, budgetary and timeframe considerations of complex graphic design projects 1.2 Develop and share ideas about projects with relevant people 1.3 Re-evaluate and refine options based on own analysis and input from others 1.4 Establish and agree on final nature and scope of design briefs
Element:	2. Develop and refine graphic design concepts
Performance Criteria:	2.1 Develop design concepts based on a thorough understanding of the communication need and the range of options available to the professional designer 2.2 Identify the potential for customised or specific research to meet different design briefs 2.3 Adapt and use relevant ideas and approaches from research with consideration of intellectual property requirements 2.4 Reflect on own practice and experience to inspire idea development 2.5 Consider the potential of new and emerging technologies to inform designs 2.6 Develop concepts that incorporate both creative and technical requirements 2.7 Integrate individual research, personal ideas and professional realities to refine and confirm concepts 2.8 Create concept presentations that suit the nature of the work
Element:	3. Plan and monitor graphic design projects
Performance Criteria:	3.1 Develop viable project management plans for graphic design work 3.2 Engage specialist expertise where appropriate 3.3 Administer and monitor work against the project plan 3.4 Communicate and collaborate with relevant people at key stages 3.5 Create project documentation at key stages during the project 3.6 Link the different challenges of the project to complete work on time
Element:	4. Realise graphic design solutions
Performance Criteria:	4.1 Integrate design techniques and tools confidently and skillfully to produce designs 4.2 Use critical and creative thinking to challenge, adapt and refine graphic design solutions 4.3 Engage in creative collaboration and refinement throughout the design process
Element:	5. Evaluate design outcomes
Performance Criteria:	5.1 Evaluate the success of completed designs to meet objectives 5.2 Assess the work against other creative, technical and business considerations 5.3 Analyse and evaluate feedback from client and peers 5.4 Identify potential approaches for future work and further skill development opportunities

Learning Outcomes

On successful completion of this competency, you will have gained the skills to interpret complex briefs, present and develop concepts and generate developed drawings and graphic designs applicable to a range of interactive, print and screen based productions.

Details of Learning Activities

In class learning activities may include, but are not limited to:

• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT

Out of class activities may include, but are not limited to:

• maintaining secure daily backups of all assessment and project data
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT

Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and/or resources

Week	Class content	Assessment Tasks
Week 1	Introduce  'Glimpses in Time' Project Establish teams/roles and team leads The team as a whole will brainstorm possible ideas for the virtual set scenario.
Week 2	Research:  - Collection of reference images and youtube/other links                    - Establishing colour palette                     - initial drawings and sketches  First collaborative Meeting:- - Interactive Media Students will meet -  Screen & Media Students   to discuss/collaborate further
Week 3	Work in Progress presentation/'sign -off' -  Each four team-members will complete their own 'variation' of the virtual set design.   This needs to be evidenced through a team presentation to the class
Week 4	Continue working on designs - both on finalising their individual variations and in finalising the team's overall submission (also incorporating any ideas from Screen & Media students) Second collaborative Meeting:- - Interactive Media Students will meet -  Screen & Media Students   to discuss/collaborate further
Week 5	Students will continue working on designs: -  finalising their individual variations -  finalising the team's overall submission  (The teams submission may be an incorporation of individual student 'variations' or the selection of the 'best' option - to be realised through the production phase
Week 6	Third collaborative Meeting:- - Interactive Media Students will meet -  Screen & Media Students   to finalise Design parameters prior production commencing Work in Progress and final 'sign-off' of all design documentation	A01: Design for 'Glimpses in Time' Virtual Set
Week 7	Introduction of A02: Build for 'Glimpses in Time' Virtual set   Production commences with all team members finalising their roles and responsibilities Initial 'grey-box' blocking out 3D assets
Week 8	Production continues with: - -  'grey-box' blocking out 3D assets -   establishing texture designs
Week 9	Production continues with: - -  analysis of texture designs consistent with original designs and historical         accuracy - UV unwrapping of models underway to decide on best method -
Week 10	Work in progress Determining areas of improvement in preparation of prototype testing in Week 11
Week 11	Initial prototype testing through 'Unreal' and 'Reality' software  in collaboration with Screen & Media students Lighting and colour cross-checking
Week 12	Production continues after previous week of prototyping Reviewing in preparation for final 'Reality' software processes
Week 13	Production/testing in preparation for final submission & incorporation of audio components from Sound Production students
Week 14	Presentation & review of final production with students across all programs writing up of 'report' based on both design and production phases	A02: Final Build for 'Glimpses in Time' Virtual Set
Week 15	Glimpses in Time Review & presentations
Week 16	Semester Review

 

 

Learning Resources

Prescribed Texts

None

References

The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies. The Library provides guides and subject specialist help via your Liaison Librarians.

Other Resources

Students are encouraged to make full use of class time, open studio time and University computer lab resources. Please consult the RMIT University web site for details of access times and locations.

Other required resources include, but are not limited to: an A4 or A3 visual diary, drawing materials (pencils of various grades (1B & 2B), erasers, coloured pencils and pens, graphic markers such as Copic brand) broadband internet access, suitable digital media storage such as a portable hard drive or USB 3.0 flash drive, with at least 128Gb capacity.

You are strongly advised to maintain a daily backup schedule of all assessment and project data to your RMIT Google Drive account.

Overview of Assessment

Assessment for this course is ongoing throughout the semseter. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.

Assessment Tasks

Assessment for this course is competency based. To show competency, you must complete all assessments to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. Once you have demonstrated competency, you will receive a grade for a specified assignment[s] and for the course.

Late assessment submissions, or submissions that do not reach the required standard may be assessed as Not Satisfactory (NS). You will receive feedback on your assessment through Canvas and resubmission instructions via email. You must resubmit within two weeks of this notification. You may re-submit an assessment task only once. Graded assessments which are resubmitted, are eligible for CAG (Competency Achieved Graded) only.

Please refer to the assessment brief for full assessment criteria or assessment rubric. All assessment documents are available on the course Canvas page through MyRMIT.

 

A01: Design for 'Glimpses in Time' Virtual Set

‘Glimpses in time’ is a joint project involving Interactive Media, Screen and Media and Sound Production programs. The aim is to provide students with the opportunity to work collaboratively with other disciplines in the design and production of a virtual 3D environment

Inspired by ‘Marvellous Melbourne’ at Museum Victoria, the brief will require you to design a museum installation depicting moments in time in the history of Melbourne.

Due week 6 - Graded

A02: Final Build for 'Glimpses in Time' Virtual Set

Students will be required to translate research and design developed in assessment task 1 into a collaborative production, ensuring fine attention to detail consistent with the overall aims of the virtual set ‘Glimpses in Time’.

 

Due week 14 - Graded

 
Graded assessment in this course uses the following grades:

 

CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment

Assessment Matrix

The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. It can be found on the Canvas course page through myRmit, or from your teacher.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.

Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview