Course Title: Engage in the business of graphic design
Part B: Course Detail
Teaching Period: Term1 2020
Course Code: GRAP5373C
Course Title: Engage in the business of graphic design
School: 375T Vocational Design and Social Context
Campus: Brunswick Campus
Program: C6152 - Advanced Diploma of Graphic Design
Course Contact: Alistair Briggs
Course Contact Phone: +61 9925 9988
Course Contact Email: alistair.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Wasif Hafeez
wasif.hafeez@rmit.edu.au
Nominal Hours: 65
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this course you will develop the skills and knowledge required to adopt a professional, commercial approach to the business of graphic design. You will gain an understanding of the different professional associations, working with clients, how to cost graphic design work as well as approaches to marketing your design services. You will also engage in a period of work placement.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAGRD601 Engage in the business of graphic design |
Element: |
1 Adopt professional work practices |
Performance Criteria: |
1.1 Develop and maintain a professional work ethic to support graphic design practice 1.2 Collaborate, communicate and share ideas with other professionals about creative and commercial aspects of graphic design 1.3 Evaluate the skills and knowledge needed to operate as a professional graphic designer 1.4 Evaluate own current skills and abilities and the need for further professional development 1.5 Evaluate all aspects of own practice on an ongoing basis, as a key component of professional and personal growth |
Element: |
2 Develop commercial skills for graphic design |
Performance Criteria: |
2.1 Assess the key commercial relationships that operate in the graphic design sector, and how they are affected by changing trends 2.2 Investigate ways in which graphic design work is costed and charged in different industry contexts 2.3 Assess the opportunities and avenues used by graphic designers to promote their services 2.4 Analyse the client perspective in graphic design practice and its impact on professional practice 2.5 Develop an individual approach to the commercial aspects of own practice based on evaluation of relevant information |
Element: |
3 Analyse the rights and obligations of graphic designers |
Performance Criteria: |
3.1 Evaluate the legal and moral rights and obligations of graphic designers 3.2 Practise work and business in ways that meet legal and moral obligations 3.3 Pursue own rights as a graphic designer consistent with own professional and ethical standards |
Element: |
4 Pursue professional graphic design opportunities |
Performance Criteria: |
4.1 Evaluate new work opportunities for graphic designers at a local and global level 4.2 Identify and evaluate opportunities offered by current and emerging trends in graphic design |
Learning Outcomes
Details of Learning Activities
Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources.
You will complete exercises and industry-related projects. You will also be required to undertake WIL - Work Placement.
In class activities may include:
- class exercises
- tutorials
- guest lectures or site visits
- practical demonstrations
- workshops
- group discussion and activities
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- WIL - Work Placement
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
| Week | Learning activity | Assessment |
| 1 | Courses Overview, Timeline and WIL information Activity - What Kind of Designer Do I Want To Be? |
Complete activity |
| 2 |
Introduce Assessment Task 1 - Self Promotional Toolkit Activity - Make a CV & mini folio Activity - Brainstorm/roughs for personal branding |
Complete activity |
| 3 | Continue with Assessment Task 1 - Self Promotional Toolkit |
Complete activity |
| 4 | Continue with Assessment Task 1 - Self Promotional Toolkit |
Complete activity |
| 5 | Continue with Assessment Task 1 - Self Promotional Toolkit Activity - apply for ABN, ABR (or write down the how to steps) |
Complete activity |
| 6 | Continue with Assessment Task 1 - Self Promotional Toolkit |
Complete activity |
| 7 | Continue with Assessment Task 1 - Self Promotional Toolkit |
|
| 8 | Finalise Assessment Task 1 - Self Promotional Toolkit due in | Pro 1 - Self Promotional Toolkit DUE |
| 9 |
Introduce Assessment Task 2 - WIL Report and Presentation [Sustainable design - Session on graphic design practices for ENVI5096C] |
|
| 10 |
Assessment Task 2 - WIL Report and Presentation - continued Time Management (information session with activity) |
Complete activity |
| 11 |
Assessment Task 2 - WIL Report and Presentation - continued [Sustainable design - Session on graphic design practices for ENVI5096C] |
|
| 12 | Preparing Assessment Task 2 - WIL Report and Presentation Reflective writing tips and examples |
|
| 13 | Preparing Assessment Task 2 - WIL Report and Presentation Presentation skills and methods |
|
| 14 | Assessment Task 2 - WIL Presentations PDF submission & Class Presentation | WIL Presentation and report due |
| 15 | Late/outstanding WIL Presentations + Folio/Exhibition preparation [Sustainable design - Assessment Task for ENVI5096C due in] |
|
| 16 | Folio/Exhibition preparation + Coursework review |
This course (GRAP5373C - Engage in the business of graphic design - CUAGRD601) will be delivered in the same weekly session/class as ENVI5096C - Establish and maintain environmentally sustainable creative practice. - CUAPPR504, but both courses are assessed separately. See ENVI5096C course guide for details.
Learning Resources
Prescribed Texts
References
Other Resources
References/ recommended texts
Title: Inside the business of graphic design : 60 leaders share their secrets of success
Author: Fishel, Catharine M.
Publisher: New York : Allworth Press 2003
Title: The business of graphic design : a sensible approach to marketing and managing a graphic design firm
Author: Gold, Ed
Publisher: New York : Watson-Guptill 1985
Title: How to be a graphic designer, without losing your soul
Author: Shaughnessy, Adrian
Publisher: London : Laurence King 2010
Title: Design is a job
Author: Monteiro, Mike.
Publisher: New York : A Book Apart, 2012.
Title: What they didn't teach you in design school : the essential guide to growing your design career.
Author: Cleaver, Phil
Publisher: S.l. : Writer's Digest, 2014
Other Resources
You are advised to look at the course myRMIT site (Canvas) and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the semester. Additional information relating to this will be provided on an ongoing basis.
You will require a personal storage device and tools as outlined in the kit list.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
resources.
The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises and creative activities.
The assessment tasks are:
A folio of self promotional material.
Completion of a period of work placement.
A verbal presentation and written reflection about your WIL (work integrated learning) experience.
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
This course has two assessment tasks, both of which must be completed.
In addition to these tasks, students must undertake and complete a minimum of 80 hours of Work Integrated Learning or Work Placement by the end of the course. For those going on the study tour this contributes to half of those WIL hours, so only 40 hours of WIL is required.
Feedback may be given verbally or in written form, both in class or on Canvas. You are required to demonstrate all learning outcomes to a satisfactory standard to achieve competency.
Assignments:
DUE WEEK 8
Project 1 - Self Promotional Toolkit
Branding and business stationery, CV, cover letter sample for one job, online folio, business name and ABN, etc.
DUE WEEK 14
Project 2 - Workplace Integrated Learning report and presentation
Work placement/Study Tour reflection, in the form of a class presentation and written report.
This unit is assessed for Competency only, and the final results will be indicated as:
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above) and on Canvas.
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Course Overview: Access Course Overview