Course Title: Originate graphic designs for complex briefs
Part B: Course Detail
Teaching Period: Term2 2017
Course Code: GRAP5374C
Course Title: Originate graphic designs for complex briefs
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C6152 - Advanced Diploma of Graphic Design
Course Contact: Alistair Briggs
Course Contact Phone: +61 9925 9446
Course Contact Email: alistair.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Sarah Bunting
Sarah Rudledge
Nominal Hours: 65
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this course you will develop the skills and knowledge required to independently conceive, plan and realise professional graphic design work to meet the demands of complex communication challenges and graphic design briefs.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAGRD602 Originate graphic designs for complex briefs |
Element: |
1 Negotiate graphic design briefs |
Performance Criteria: |
1.1 Evaluate the overall objectives and creative, technical, legal, budgetary and timeframe considerations of complex graphic design projects 1.2 Develop and share ideas about projects with relevant people 1.3 Re-evaluate and refine options based on own analysis and input from others 1.4 Establish and agree on final nature and scope of design briefs |
Element: |
2 Develop and refine graphic design concepts |
Performance Criteria: |
2.1 Develop design concepts based on a thorough understanding of the communication need and the range of options available to the professional designer 2.2 Identify the potential for customised or specific research to meet different design briefs 2.3 Adapt and use relevant ideas and approaches from research with consideration of intellectual property requirements 2.4 Reflect on own practice and experience to inspire idea development 2.5 Consider the potential of new and emerging technologies to inform designs 2.6 Develop concepts that incorporate both creative and technical requirements 2.7 Integrate individual research, personal ideas and professional realities to refine and confirm concepts 2.8 Create concept presentations that suit the nature of the work |
Element: |
3 Plan and monitor graphic design projects |
Performance Criteria: |
3.1 Develop viable project management plans for graphic design work 3.2 Engage specialist expertise where appropriate 3.3 Administer and monitor work against the project plan 3.4 Communicate and collaborate with relevant people at key stages 3.5 Create project documentation at key stages during the project 3.6 Link the different challenges of the project to complete work on time |
Element: |
4 Realise graphic design solutions |
Performance Criteria: |
4.1 Integrate design techniques and tools confidently and skillfully to produce designs 4.2 Use critical and creative thinking to challenge, adapt and refine graphic design solutions 4.3 Engage in creative collaboration and refinement throughout the design process |
Element: |
5 Evaluate design outcomes |
Performance Criteria: |
5.1 Evaluate the success of completed designs to meet objectives 5.2 Assess the work against other creative, technical and business considerations 5.3 Analyse and evaluate feedback from client and peers 5.4 Identify potential approaches for future work and further skill development opportunities |
Learning Outcomes
Details of Learning Activities
This course addresses the design process in a holistic way. It will support students to develop skills in areas such as design problem solving, concept development, design research, audience analysis, design production, application of design principles and design delivery. There is an emphasis on projects that simulate real world industry situations and finished graphic design work suitable for inclusion in an industry ready portfolio.
Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities may include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
Week |
Activity |
Due dates |
|
1 |
Project 1: Hotel Branding Introduction to new project Establishing brand recognition and customer loyalty. The importance of providing a unique offering.
Studio-based research and development activities Analysing client and audience, defining point of difference (POD) - prepare for next class. |
New project Define the problem Category and name selection finalised Studio-based research and tasks Research plan |
CUAGRD602: 1.1 - 1.4, 2.5 CUAGRD607: 1.1 - 1.4,2.1 - 2.4 |
2 |
Project 1: Hotel Branding continued Branding - what is an identity? How we relate to brands. How to establish what type of brand mark is suitable for a business. Brainstorming and conceptual development. Technical considerations regarding legibility of brand marks at various sizes, and that it can reproduce successfully across all mediums, colour spaces, resolutions, and print processes. Analyse and report. |
Presentation of brief: rewrite to class/teacher based on personal selection and group work from previous class Studio-based research and tasks Project timeline |
CUAGRD602: 1.1 - 1.4, 2.1 - 2.5, 3.1 CUAGRD607: 2.1 - 2.4, 3.1 - 3.7 |
3 |
Project 1: Hotel Branding continued How graphic elements, colour and typography position the value of brands in the market place. Work with design elements and principles to create commanding marks with multiple levels of meaning. Experiment with media. |
Pinup presentation of logo developments Select logo drawings for creative and conceptual merit based on feedback |
CUAGRD602: 1.1 - 1.4, 2.1 - 2.5, 3.1 CUAGRD607: 2.1 - 2.4, 3.1 - 3.7 |
4 |
Project 1: Hotel Branding continued Develop, refine and complete logo/logotype. Formal midway milestone presentation for logo/logotype. Feedback from peers. Logo, stationery & campaign production - investigate and develop design solutions. Collateral development for branding campaign. |
Presentation of final logo |
CUAGRD602: 2.1 - 2.8 CUAGRD607: 4.1 - 4.5 |
5 |
Project 1: Hotel Branding continued Develop and refine corporate identity suite Decide on promotional collateral suited to target market and POD narrative Social media campaign strategy basics. Creating and using digital media channels. Understanding the phases of event communication over digital channels. |
Feedback and discussion Discussion of POD narrative, approval of promotional item |
CUAGRD602: 1.1 - 1.3, 2.1 - 2.8, 5.3 CUAGRD607: 2.1 - 2.4, 3.1 - 3.7 |
6 |
Project 1: Hotel Branding continued Exploring, discussing and testing a range of graphic treatments that express your brand atmosphere. Develop and create digital campaign materials. |
Submit digital campaign materials |
CUAGRD602: 2.8, 3.4, 4.1 - 4.4 CUAGRD607: 3.2 - 3.4, 3.7, 4.1 - 4.5, 5.1 - 5.3 |
7 |
Project 1: Hotel Branding continued Refine design solutions. Finalise core branding assets and extend design solution to range of applications. Testing and problem solving.
|
Submit drafts for proofing Feedback and discussion |
CUAGRD602: 3.2 - 3.5, 4.3 - 4.4, 5.1 - 5.3 CUAGRD607: 4.4 - 4.5, 5.1, 6.3 - 6.5 |
8 |
Finalise and submit Project 1: Hotel Branding Branding production - Respond to feedback and finalise project. Finished art checks. Presentation to client |
Project 1 DUE Submission and presentation to client. |
CUAGRD602: 1.1 - 1.4, 2.1 - 2.8, 3.1 CUAGRD607: 1.1 - 1.4, 2.1 - 2.4, 3.1 - 3.7, 4.1 - 4.5 |
9 |
Project 2: Game Design incorporating Infographics Introduction - Explore previous student and real-world examples
|
New Project Case studies and analysis |
CUAGRD602: 3.2 - 3.4, 4.1 - 4.4, 5.1 - 5.4, 2.8 CUAGRD607: 3.3 - 3.4, 3.6 - 3.7, 4.1 - 4.4 5.1 - 5.3 |
10 |
Project 2: Game Design continued Project planning Concept generation Mood boarding Competitor research Board game analysis |
|
CUAGRD602: 3.2 - 3.4, 4.1 - 4.4, 5.1 - 5.4, 2.8 CUAGRD607: 3.3 - 3.4, 3.6 - 3.7, 4.1 - 4.4 5.1 - 5.3 |
11 |
Project 2: Game Design continued Concept presentation and discussion (peer review in groups) Documenting and actioning feedback Design development Build on a theme |
Concept presentation Discussion and feedback |
CUAGRD602: 3.2 - 3.4, 4.1 - 4.4, 5.1 - 5.4, 2.8 CUAGRD607: 3.3 - 3.4, 3.6 - 3.7, 4.1 - 4.4 5.1 - 5.3 |
12 |
Design development – explore graphic treatments and style, experiment with media Refine solutions Testing and problem solving |
Feedback and discussion |
CUAGRD602: 3.2 - 3.4, 4.1 - 4.4, 5.1 - 5.4, 2.8 CUAGRD607: 3.3 - 3.4, 3.6 - 3.7, 4.1 - 4.4 5.1 - 5.3 |
13 |
Design development Refine solutions Problem solving Production – technical considerations, production timeline |
Feedback and discussion |
CUAGRD602: 2.8, 3.4 - 3.5, 4.1 - 4.4, 5.1 - 5.4 CUAGRD607: 4.1 - 4.5, 5.1 - 5.3, 6.1 - 6.3 |
14 |
Refine solutions Testing, investigation and problem solving Mockup construction – in class demonstration Documentation – create client presentation |
Preliminary finished art DUE for proofing |
CUAGRD602: 2.8, 3.4 - 3.5, 4.1 - 4.4, 5.1 - 5.4 CUAGRD607: 4.1 - 4.5, 5.1 - 5.3, 6.1 - 6.3 |
15 |
Design roll out and finished art requirements Mockup construction and problem solving |
|
CUAGRD602: 5.1 - 5.4 CUAGRD607: 5.1 - 5.3, 6.1 - 6.5 |
16 |
Design roll out and finished art requirements. Finalise production and mockup construction Finished art checks Presentation to client |
Project 2 DUE Submission DUE and presentation to client |
CUAGRD602: 5.1 - 5.4 CUAGRD607: 5.1 - 5.3, 6.1 - 6.5 |
•Timeline and activities are subject to change. Students will be notified of any changes.
Learning Resources
Prescribed Texts
References
Other Resources
Prescribed Texts
None required. |
References
Ellen Lupton, 2011, Graphic Design Thinking: Beyond Brainstorming, Prinston Architectural Press |
Debbie Millman, 2008, The essential principles of graphic design, Cinncinnati, Ohio : How Books |
Timothy Samara, 2007, Design Elements: A graphic Style Manual, Rockport Publishers |
Ian Noble, Russell Bestley, 2011, Visual Research: an introduction to research methodologies in graphic design (2nd Edition), AVA Publishing |
Other Resources
You are advised to look at the course myRMIT site (Blackboard) and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian
http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises. The assessment tasks are:
Learning exercises
Major projects incorporating design and printed outcomes
Research reports or presentations
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Assessment is on-going throughout the course. Assessment tasks will require you to demonstrate the application of knowledge and skills through practical projects and/or written tasks. Summative assessment tasks are:
- Design Project 1 (50% of final grade)
- Design Project 2 (50% of final grade)
Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. You are expected to engage in all formative tasks.
This course has two Summative Tasks, both of which must be completed. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.
Formative Assessment tasks:
During this course you will undertake a range of formative assessment tasks including:
- Design exercises
- Client analysis
- Audience analysis
- Explorative drawing exercises
- Visual research
- Thumbnail and compositional production
- Creating visual elements
- Client presentations
Summative Assessment Task 1:
Hotel Branding – Tourism identity/branding collateral – Due week 8
Summative Assessment task 2:
Game Design incorporating infographics - packaging and design – Due week 16
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend
all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on
how you can proceed to the next stage of developing your projects.
Student feedback at RMIT:
Select the following link to access the Student feedback webpage
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Select the following link to access the Student progress policy webpage
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Select the following link for Cover sheet for submission of works
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Select the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Select the following link for more information Academic Integrity
Course Overview: Access Course Overview
Course Overview: Access Course Overview