Course Title: Extend typographic design expertise
Part B: Course Detail
Teaching Period: Term2 2017
Course Code: GRAP5375C
Course Title: Extend typographic design expertise
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C6152 - Advanced Diploma of Graphic Design
Course Contact: Alistair Briggs
Course Contact Phone: +61 9925 9446
Course Contact Email: alistair.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Andrew Phillips
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this course you will develop the skills and knowledge required to exploit the potential of typography to solve complex design challenges through research and exploration of advanced and specialised applications.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAGRD603 Extend typographic design expertise |
Element: |
1 Research type to develop design solutions |
Performance Criteria: |
1.1 Assess the function and effect of type on visual communication using historical and contemporary research 1.2 Research and evaluate detailed technical and aesthetic factors that influence the successful use of typography 1.3 Explore relationships between typographic form and related imagery across digital and traditional media 1.4 Analyse own approach to typography in the context of research |
Element: |
2 Explore creative and complex applications of type |
Performance Criteria: |
2.1 Explore and extend the potential of typography in own design practice 2.2 Investigate the ways that typography conveys messages at a detailed level 2.3 Analyse the interactions between text and other visual components in complex forms of information 2.4 Experiment with the expressive potential of type 2.5 Evaluate typography in the context of current technologies in design practice |
Element: |
3 Evolve typography expertise in professional practice |
Performance Criteria: |
3.1 Apply typography to the needs of complex design projects 3.2 Work effectively with complex, varied and large amounts of type 3.3 Control typography hierarchy and systems within complex applications 3.4 Create specialised type to meet particular design needs, including dynamic and sculptural type 3.5 Develop typography for 2-D, 3-D and virtual applications 3.6 Participate knowledgeably and critically in discussions with industry peers and professionals about typographic design |
Learning Outcomes
Details of Learning Activities
Some learning activities will include a self-directed learning approach. Self directed learning refers to organised teacher-directed learning activities that students undertake independently, either as individuals or with other students. This may include workplace research, library assignments, fieldwork and work placements’.
In class activities may include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
Week |
Activity |
Due dates |
1 |
Course Introduction and Assessment Requirements.
INTRODUCTION - Develop the ability to exploit the potential of typography to solve complex design challenges. Overview of brief and resources. Studio activities exploring possible creative directions. Subject selection and research.
Project 1.0: Lettering Design and Book Cover. |
CRITICAL CLASS ATTENDANCE |
2 |
ACTIVITY - Select typeface direction/concept and develop. Sketch and refine drawings. Explore different media. |
|
3 |
CLASS PRESENTATION - Present research and concepts.
ACTIVITY - Incorporate discussion and feedback. Refine designs. Test for legibility, clarity and consistency. |
CRITICAL CLASS ATTENDANCE |
4 |
SUBMISSION Present A3 hard copy print of Project 1.0. Digital presentation PDF file DUE on Blackboard.
ACTIVITY - Begin development of final outcome using templates and introducing secondary text and design elements. |
Development DUE
PDF Digital File Printed copy |
5 |
ACTIVITY - Refine final designs and present for feedback. |
|
6 |
ACTIVITY - Finalise Project 1.0 for submission. |
|
7 |
SUBMISSION Present A3 hard copy print of Project 1.0. Digital presentation PDF file DUE on Blackboard. |
Project 1.0 DUE Packaged Digital Files/Printed copy. |
8 |
PRESENTATION - Project 2.0 - Hotel Magazine. Introduction to brief and resources. Project planning and document setup.
ACTIVITY - Revision Activities. Type categories and personality. Importing & styling text. Tables.
Project 2.0: Hotel Magazine. |
CRITICAL CLASS ATTENDANCE |
9 |
ACTIVITY - Revision of information hierarchies for publications. |
|
10 |
CLASS PRESENTATION - Present multiple concept directions to the group. Discuss engagement expected by the target audience. Formal midway milestone presentation. Feedback from peers.
ACTIVITY - Developing grid systems. Refine type selections. |
|
11 |
NO CLASS - SELF DIRECTED LEARNING ON/OFF CAMPUS |
|
|
MID-SEMESTER BREAK / 2 WEEKS |
|
12 |
ACTIVITY - Finalise text selection, refine type styles. Source imagery and develop layouts. Advanced style options. Working with imagery in InDesign. Feedback and discussion. |
|
13 |
SUBMISSION Present A3 hard copy print of Project 1.0. Digital presentation PDF file DUE on Blackboard.
ACTIVITY - Initial PROOFING of In-house Hotel Magazine in hard copy. Use iterative processes to ensure that expectations for consistency and accuracy are met across all spreads. |
Development DUE
PDF Digital File Printed copy
CRITICAL CLASS ATTENDANCE |
14 |
ACTIVITY - Paragraph formatting and lists. Form design. Present layouts for feedback and discussion. Action feedback. |
|
15 |
ACTIVITY - Refine design solution for In-house Hotel Magazine. Prepare for production and final submission. |
|
16 |
SUBMISSION Present FULL COLOUR hard copy print of Project 2.0. Digital presentation PDF file DUE on Blackboard. Digital working files DUE on RMIT Server. |
Project 2.0 DUE Packaged Digital Files/Printed copy. |
Learning Resources
Prescribed Texts
References
Other Resources
Highsmith, C., 2012, Inside Paragraphs, Font Bureau |
|
Kane, J., 2011, A Type Primer, Laurence King |
|
James, C., 2012, Designing With Type (5th Edition), Random House |
|
Coles, S., 2012, The Geometry of Type, Thames & Hudson |
|
Bringhurst, R, 2013, Elements of Typographic Style (4th Edition), Hartley & Marks |
|
Middendorp, J, 2012, Shaping Text, BIS Publishers |
|
French, N, 2014, InDesign Type: Professional Typography with Adobe InDesign (3rd Edition), Adobe Press |
0321685369 |
Other Resources
You are advised to look at the Learning Hub at myRMIT site and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises.
The assessment tasks are:
Exercises
Major projects incorporating design and printed outcomes
Research reports or presentations
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has 2 Summative Tasks, both of which must be completed/submitted. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.
Summative Assessments:
Project 1 Modular Alphabet and Design Outcome (50%) - DUE week 7
Project 2 Hotel Magazine (50%) - DUE week 16
You will receive feedback with verbal and/or written evaluation of your progress within class time. The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome.
At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).
Other Information
Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.Information regarding the eSubmission process
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time
On time submission and impact of late submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity
Course Overview: Access Course Overview