Course Title: Extend typographic design expertise

Part B: Course Detail

Teaching Period: Term1 2018

Course Code: GRAP5375C

Course Title: Extend typographic design expertise

School: 320T Architecture & Urban Design

Campus: Brunswick Campus

Program: C6152 - Advanced Diploma of Graphic Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 9925 9446

Course Contact Email: alistair.briggs@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Sarah Bunting

sarah.bunting@rmit.edu.au

By appointment

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this course you will develop the skills and knowledge required to exploit the potential of typography to solve complex design challenges through research and exploration of advanced and specialised applications.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAGRD603 Extend typographic design expertise

Element:

1 Research type to develop design solutions

Performance Criteria:

1.1 Assess the function and effect of type on visual communication using historical and contemporary research 1.2 Research and evaluate detailed technical and aesthetic factors that influence the successful use of typography 1.3 Explore relationships between typographic form and related imagery across digital and traditional media 1.4 Analyse own approach to typography in the context of research

Element:

2 Explore creative and complex applications of type

Performance Criteria:

2.1 Explore and extend the potential of typography in own design practice 2.2 Investigate the ways that typography conveys messages at a detailed level 2.3 Analyse the interactions between text and other visual components in complex forms of information 2.4 Experiment with the expressive potential of type 2.5 Evaluate typography in the context of current technologies in design practice

Element:

3 Evolve typography expertise in professional practice

Performance Criteria:

3.1 Apply typography to the needs of complex design projects 3.2 Work effectively with complex, varied and large amounts of type 3.3 Control typography hierarchy and systems within complex applications 3.4 Create specialised type to meet particular design needs, including dynamic and sculptural type 3.5 Develop typography for 2-D, 3-D and virtual applications 3.6 Participate knowledgeably and critically in discussions with industry peers and professionals about typographic design


Learning Outcomes



Details of Learning Activities

Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities may include:

  • class exercises
  • tutorials
  • practical demonstrations
  • workshops
  • group discussion
  • review and revision
  • peer learning
  • peer teaching and class presentations
  • teacher directed group activities/projects
  • workshopping of student projects including peer/lecturer feedback

Out of class activities may include:

  • independent research
  • independent project based work
  • studio practice
  • online tutorials and activities
  • review and revision


Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources. 

Week

Activity

Due

1

Course Introduction and Assessment Requirements.

 

INTRODUCTION – Develop the ability to exploit the potential of typography to solve complex design challenges. Overview of brief and resources. Subject selection and research.

 

Project 1.0: Lettering Design & Application.

 

2

ACTIVITY – Studio activities exploring possible creative directions. Select typeface direction/concept and develop. Sketch and refine drawings. Explore different media.

ACTIVITY – InDesign/typesetting revision

 

3

ACTIVITY – Incorporate discussion and feedback. Refine designs. Test for legibility, clarity and consistency.

ACTIVITY – InDesign/typesetting revision

 

 

4

CLASS PRESENTATION –  Present research, concepts and development

SUBMISSION

Digital presentation PDF file DUE on Canvas 

ACTIVITY – Begin development of final outcome using templates and introducing secondary text and design elements. Explore further application possibilities e.g. 3D.

Presentation DUE

PDF Digital File

5

PUBLIC HOLIDAY: Good Friday. No class this week.


ACTIVITY – Self directed work. Refine final designs. Share on discussion board for feedback. 
Action feedback and prepare for production.

 

 

Mid-Semester Break

 

6

ACTIVITY – Finalise Project 1.0 for submission.

SUBMISSION

Present A3 hard copy print of Project 1.0.

Digital PDF file DUE on Canvas

Project 2.0: Hotel Magazine. Read brief and begin research.

Project 1.0 DUE

Packaged Digital Files/Printed copy.

 

7

PRESENTATION: Introduction to brief and resources. Project planning and document setup.

ACTIVITY – Revision. Type categories and personality. Importing & styling text. Using tables.

 

8

ACTIVITY –  Revision of information hierarchies for publications. Developing grid systems. Refine type selections.

Present multiple concept directions to the group. Discuss engagement expected by the target audience. Feedback from peers. 

 

 9

ACTIVITY – Finalise text selection, refine type styles. Source imagery and develop layouts. Advanced style options. Working with imagery in InDesign. Feedback and discussion.

ACTIVITY – Form design.

Print hard copy proof and inspect for corrections.

 

10

SUBMISSION

Present A3 hard copy print of Project 2.0 for feedback and correction.

ACTIVITY – Proof of In-house Hotel Magazine in hard copy. Use iterative processes to ensure that expectations for consistency and accuracy are met across all spreads. Prepare for production.

 

11

ACTIVITY – Prepare Project 2.0 for submission 

SUBMISSION

Present FULL COLOUR hard copy print of Project 2.0.

Digital presentation PDF file DUE on Canvas.

Digital working files DUE on RMIT Server.

 

Project 2.0 DUE

 

12

Project 3.0: Extension to Project 1 or 2 (Graded Assessment).

Introduction to brief and resources. Research and development activities.

 

13

ACTIVITY – Present concepts for discussion and feedback.

Creative development. Exploration of media and formats.

 

14

ACTIVITY – Present final concept and development to the group for discussion and feedback.

Action feedback and progress with final designs.

 

15

Present designs for feedback and discussion. Action feedback and proof.

Prepare for production.

 

16

SUBMISSION

Present FULL COLOUR hard copy print of Project 3.0.

Digital presentation PDF file DUE on Canvas.

Digital working files DUE on RMIT Server.

Project 3.0 DUE

Packaged Digital Files/Printed copy.

Course concludes.


Learning Resources

Prescribed Texts


References

Highsmith, C., 2012, Inside Paragraphs, Font Bureau

9780965472203

Kane, J, 2011, A Type Primer, Laurence King

9780205066445

James, C., 2012, Designing With Type (5th Edition), Random House

9780823014132

Coles, S., 2012, The Geometry of Type, Thames & Hudson

9780500292457

Bringhurst, R, 2013, Elements of Typographic Style (4th Edition), Hartley & Marks

9780881792126

Middendorp, J, 2012, Shaping Text, BIS Publishers

9789063692230

French, N, 2014, InDesign Type: Professional Typography with Adobe InDesign (3rd Edition), Adobe Press

9780321966957


Other Resources

Other Resources

You are advised to look at the Learning Hub at myRMIT site and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.

You will require a personal storage device and tools as outlined in the tool kit list.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.

The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises.
The assessment tasks are:
Exercises
Major projects incorporating design and printed outcomes
Research reports or presentations

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

 


Assessment Tasks

Work in this course is divided into tasks or projects. Tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial projects, and you should engage in all formative activities.

This course has two projects required to demonstrate Competency and a final project for Graded Assessment. You are required to demonstrate all learning outcomes to a satisfactory standard. Competency must be achieved before the graded project is undertaken.

Feedback throughout the course may be written, verbal or a combination of both.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Assessments

Project 1 Lettering Design DUE Week 6

Project 2 Hotel Magazine DUE Week 11

Project 3 Extension Project (Graded Assessment) DUE Week 16

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information

Attendance

The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.

 

Feedback

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. 

 

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

 

Submissions

When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process. Information regarding the eSubmission process

 

Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level.

If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration

 

Reasonable adjustment is available and may be applied through the Special Consideration process. Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links  Application for extension of time

 

On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.

The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.

 

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity

Credit Transfers and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).  Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

 

Recognition of Current Competency (RCC).
RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit(s) of competency addressed in this course.

 

Course Overview: Access Course Overview