Course Title: Develop graphic designs for packaging
Part B: Course Detail
Teaching Period: Term1 2019
Course Code: GRAP5378C
Course Title: Develop graphic designs for packaging
School: 320T Architecture & Urban Design
Campus: Brunswick Campus
Program: C6152 - Advanced Diploma of Graphic Design
Course Contact: Alistair Briggs
Course Contact Phone: +61 9925 9446
Course Contact Email: alistair.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Claudia Bergsdorf
Nominal Hours: 55
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this course you will develop the skills and knowledge required to create graphic designs for packaging by combining creative and technical design expertise with a sound understanding of the particular factors that apply to packaging.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAGRD606 Develop graphic designs for packaging |
Element: |
1 Interpret creative briefs |
Performance Criteria: |
1.1 Analyse creative briefs in terms of key communication objectives 1.2 Develop an understanding of the broader context for the packaging design work 1.3 Develop shared understandings of packaging design requirements with relevant people 1.4 Negotiate and confirm practical considerations of the brief, including schedule and budgetary requirements 1.5 Identify and obtain all specific information required to support the design process |
Element: |
2 Evaluate packaging design considerations and constraints |
Performance Criteria: |
2.1 Consider current and emerging packaging trends and ideas and their impact on the project 2.2 Consider the ways that customers engage with packaging in the relevant context 2.3 Examine the nature of the customer, the product, and how the product will be displayed and distributed 2.4 Identify the particular production factors that impact on the creation of graphic designs for packaging 2.5 Evaluate key sustainability issues for incorporation into design 2.6 Assess and respond to regulatory requirements that affect packaging design, including OHS issues |
Element: |
3 Generate and assess ideas |
Performance Criteria: |
3.1 Identify and source references to support the design process 3.2 Explore different three-dimensional design ideas and processes to inform work using a range of materials 3.3 Generate design ideas for packaging that show clear conceptual links between the product and the package 3.4 Maximise contributions of others through collaboration on ideas as required 3.5 Reflect on ideas for technical, creative and budgetary implications 3.6 Refine and select approaches that best balance the overall needs of the brief |
Element: |
4 Create packaging designs |
Performance Criteria: |
4.1 Develop designs from initial ideas ensuring that all production and design factors are taken into account 4.2 Realise designs from initial ideas by working confidently with the elements and principles of design and taking account of production factors 4.3 Combine conceptual and technical expertise 4.4 Engage in an ongoing process of testing, creative collaboration and refinement during the design process 4.5 Engage with other experts on relevant technical, legal and business requirements |
Element: |
5 Finalise designs for packaging |
Performance Criteria: |
5.1 Negotiate and agree to modifications and amend designs as required 5.2 Develop accurate and comprehensive documentation to support the production process 5.3 Present final designs and documentation to relevant personnel and confirm |
Element: |
6 Evaluate design work and process |
Performance Criteria: |
6.1 Evaluate completed design in terms of its success in meeting objectives 6.2 Assess the work against other creative, technical and business considerations 6.3 Analyse and evaluate feedback from client and others 6.4 Reflect on own role in design process and note areas for future improvement 6.5 Develop strategies for further development of own skills |
Learning Outcomes
Details of Learning Activities
Learning activities will take place in a computer lab using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities may include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
| Week | Activity | Learning Elements |
| 1 | Orientation | |
| 2 | Introduction to Project 1 | 1.1-1.5, 2.1-2.6, 3.1-3.6 |
| 3 | Dieline construction | 1.1-1.5, 2.1-2.6, 3.1-3.6, 4.1-4.6, 6.1-6.5 |
| 4 | Research & Marketing considerations | 1.1-1.5, 2.1-2.6, 3.1-3.6, 4.1-4.6, 6.1-6.5 |
| 5 | Branding & Front-of-pack (FOP) design | 1.1-1.5, 2.1-2.6, 3.1-3.6, 4.1-4.6, 5.1-5.3 |
| 6 | Branding, FOP (cont.) | 1.1-1.5, 2.1-2.6, 3.1-3.6, 4.1-4.6, 6.1-6.5 |
| 7 | Back-of-pack (BOP) and mandatory elements | 1.1-1.5, 2.1-2.6, 3.1-3.6, 4.1-4.6, 5.1-5.3, 6.1-6.5 |
| 8 | Final design amendments & introduction to packaging Finished Art | 1.1-1.5, 2.1-2.6, 3.1-3.6, 4.1-4.6, 5.1-5.3, 6.1-6.5 |
| 9 | Finished Art, how to present | 1.1-1.5, 2.1-2.6, 3.1-3.6, 4.1-4.6 |
| 10 |
Project 1 Due START OF CLASS submission of all files, HIGH-QUALITY mockup and presentations. Briefing on Project 2 |
1.1-1.5, 2.1-2.6, 3.1-3.6, 4.1-4.6 |
| 11 | MARKETING QUESTIONNAIRE DUE, one on one discussion in class | 1.1-1.5, 2.1-2.6, 3.1-3.6, 4.1-4.6, 6.1-6.5 |
| 12 | MOODBOARD AND RESEARCH DUE, The Importance of Sketching | 1.1-1.5, 2.1-2.6, 3.1-3.6, 4.1-4.6, 6.1-6.5 |
| 13 | Digital Mock-ups | 1.1-1.5, 2.1-2.6, 3.1-3.6, 4.1-4.6, 5.1-5.3, 6.1-6.5 |
| 14 | Finished art refresh | 1.1-1.5, 2.1-2.6, 3.1-3.6, 4.1-4.6, 5.1-5.3, 6.1-6.5 |
| 15 | Finished Art, how to present | 1.1-1.5, 2.1-2.6, 3.1-3.6, 4.1-4.6, 5.1-5.3, 6.1-6.5 |
| 16 | Project 2 Due |
Learning Resources
Prescribed Texts
None required. |
References
You are advised to look at the course myRMIT site for ongoing updated information. |
Other Resources
You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.
The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing
and subject specialist help via your Liaison Librarian: http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises. The assessment tasks are:
Exercises
Packaging Project/s
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this course are graded.
Feedback throughout the course may be written, verbal or a combination of both.
To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
Project 1 - Packaging redesign - Due Week 10
Project 2 - Packaging Design Brief - Due Week 16
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process. Information regarding the eSubmission process
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration
Reasonable adjustment is available and may be applied through the Special Consideration process. Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity
Credit Transfers and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC).
RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit(s) of competency addressed in this course.
Course Overview: Access Course Overview