Course Title: Develop graphic designs for packaging

Part B: Course Detail

Teaching Period: Term2 2019

Course Code: GRAP5378C

Course Title: Develop graphic designs for packaging

School: 320T Architecture & Urban Design

Campus: Brunswick Campus

Program: C6152 - Advanced Diploma of Graphic Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 9925 9446

Course Contact Email: alistair.briggs@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Claudia Bergsdorf

claudia.bergsdorf@rmit.edu.au

Nominal Hours: 55

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this course you will develop the skills and knowledge required to create graphic designs for packaging by combining creative and technical design expertise with a sound understanding of the particular factors that apply to packaging.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAGRD606 Develop graphic designs for packaging

Element:

1 Interpret creative briefs

Performance Criteria:

1.1 Analyse creative briefs in terms of key communication objectives

1.2 Develop an understanding of the broader context for the packaging design work

1.3 Develop shared understandings of packaging design requirements with relevant people

1.4 Negotiate and confirm practical considerations of the brief, including schedule and budgetary requirements

1.5 Identify and obtain all specific information required to support the design process

Element:

2 Evaluate packaging design considerations and constraints

Performance Criteria:

2.1 Consider current and emerging packaging trends and ideas and their impact on the project

2.2 Consider the ways that customers engage with packaging in the relevant context

2.3 Examine the nature of the customer, the product, and how the product will be displayed and distributed

2.4 Identify the particular production factors that impact on the creation of graphic designs for packaging

2.5 Evaluate key sustainability issues for incorporation into design

2.6 Assess and respond to regulatory requirements that affect packaging design, including OHS issues

Element:

3 Generate and assess ideas

Performance Criteria:

3.1 Identify and source references to support the design process

3.2 Explore different three-dimensional design ideas and processes to inform work using a range of materials

3.3 Generate design ideas for packaging that show clear conceptual links between the product and the package

3.4 Maximise contributions of others through collaboration on ideas as required

3.5 Reflect on ideas for technical, creative and budgetary implications

3.6 Refine and select approaches that best balance the overall needs of the brief

Element:

4 Create packaging designs

Performance Criteria:

4.1 Develop designs from initial ideas ensuring that all production and design factors are taken into account

4.2 Realise designs from initial ideas by working confidently with the elements and principles of design and taking account of production factors

4.3 Combine conceptual and technical expertise

4.4 Engage in an ongoing process of testing, creative collaboration and refinement during the design process

4.5 Engage with other experts on relevant technical, legal and business requirements

Element:

5 Finalise designs for packaging

Performance Criteria:

5.1 Negotiate and agree to modifications and amend designs as required

5.2 Develop accurate and comprehensive documentation to support the production process

5.3 Present final designs and documentation to relevant personnel and confirm

Element:

6 Evaluate design work and process

Performance Criteria:

6.1 Evaluate completed design in terms of its success in meeting objectives

6.2 Assess the work against other creative, technical and business considerations

6.3 Analyse and evaluate feedback from client and others

6.4 Reflect on own role in design process and note areas for future improvement

6.5 Develop strategies for further development of own skills

Learning Outcomes



Details of Learning Activities

Learning activities will take place in a computer lab using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities may include:

  • class exercises
  • tutorials
  • practical demonstrations
  • workshops
  • group discussion
  • review and revision
  • peer learning
  • peer teaching and class presentations
  • teacher directed group activities/projects
  • workshopping of student projects including peer/lecturer feedback

Out of class activities may include:

  • independent research
  • independent project based work
  • studio practice
  • online tutorials and activities
  • review and revision


Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

Week

Topics & Activities

Assessments

1

Introduction of Brief 1

  

2

Dieline construction

  

3

Dieline construction - continued

  

4

Research & Marketing considerations

 Dieline submission Due

5

Branding & Front-of-pack (FOP) design

Marketing Questionnaire Due

Moodboard Due

6

Branding, FOP (cont.)

  

7

Back-of-pack (BOP) and mandatory elements

  

8

Final design amendments & introduction to packaging Finished Art

  

9

Finished Art, how to present

  

10

Brief 1 Due START OF CLASS submission of all files, HIGH-QUALITY mockup and presentations, Briefing on Brief 2

 Assessment Task 1 Due

11

MARKETING QUESTIONNAIRE DUE, one on one discussion in class

Marketing Questionnaire Due

12

MOODBOARD AND RESEARCH DUE, The Importance of Sketching

 Moodboard and Research Due

13

Digital Mock-ups

  

14

Finished art refresh

  

15

Finished Art, how to present

  

16

Final feedback/completion of assessment task 2

Assessment Task 1 Due


Learning Resources

Prescribed Texts

None required.


References

You are advised to look at the course myRMIT site for ongoing updated information.


Other Resources

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

You will require a personal storage device and tools as outlined in tool kit list.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.

The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/graphicartanddesign

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing

and subject specialist help via your Liaison Librarian: http://www.rmit.edu.au/library/librarians/dsc


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises. The assessment tasks are:
Exercises
Packaging Project/s

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

To demonstrate competency in this course you need to submit each one of the following pieces of assessment to a satisfactory standard.

Feedback throughout the course may be written, verbal or a combination of both.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.

Assessment Tasks:

Project 1 - Packaging redesign - Due Week 10

Project 2 - Packaging Design Brief  - Due Week 16

 
The submitted projects will be assessed with written feedback as well as a checklist that relates to separate components of the project and the overall outcome.

This course is assessed for competency.

Grades which apply to competency-based assessment are:
CA   Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment

 


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

Attendance 
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress 
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration 
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time

On Time Submission and Impact of Late Submission 
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment. 
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.

Cover Sheet for Submissions 
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity


Credit Transfers and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).  Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC).
RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview