Course Title: Develop professional illustrations

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: GRAP5379C

Course Title: Develop professional illustrations

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C6152 - Advanced Diploma of Graphic Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 9925 9446

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Leigh Milward

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this course you will develop the skills and knowledge required to create professional illustrations for a range of purposes in both print and digital formats.You will use a range of advanced techniques to produce work that conveys strong conceptual and theoretical development and engagement with the creative brief. You will develop and extend illustrations using both manual and digital tools.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAILL501 Develop professional illustrations


1 Interpret the illustration brief

Performance Criteria:

1.1 Analyse the illustration brief for key communication objectives 1.2 Develop an understanding of the broader context for the illustrative work 1.3 Discuss and develop shared understanding of illustration requirements with relevant people


2 Generate and assess ideas for illustrations

Performance Criteria:

2.1 Evaluate the specific context and proposed media for the illustrative work 2.2 Identify and source references that inform ideas for the illustrative work 2.3 Evaluate current and emerging trends in illustration for potential ideas 2.4 Explore and experiment with different approaches and techniques for communication of key messages 2.5 Create appropriate relationships between different visual components 2.6 Collaborate with others, including experts, to maximise contribution of ideas 2.7 Assess ideas for technical, creative and budgetary implications 2.8 Refine and select approaches that best balance the overall needs of the brief


3 Create illustrations

Performance Criteria:

3.1 Create impactful illustrations through effective engagement with the elements and principles of design 3.2 Use advanced compositional skills to establish strong spatial relationships in illustrations 3.3 Create appropriate mood and feeling in illustrations 3.4 Develop and reflect on evolving personal style in illustrative work 3.5 Engage in an ongoing process of testing, creative collaboration and refinement during the process


4 Finalise illustrations

Performance Criteria:

4.1 Negotiate and agree to modifications and amend as required 4.2 Develop accurate and comprehensive documentation to support the production process 4.3 Present final illustrations and documentation to relevant people and confirm acceptance


5 Evaluate effectiveness of illustrations

Performance Criteria:

5.1 Evaluate completed illustrations for success in achieving objectives 5.2 Assess work against creative, technical and business considerations 5.3 Analyse and evaluate feedback from client and others 5.4 Evaluate own role in design process and note areas for future improvement

Learning Outcomes

Details of Learning Activities

Learning activities will take place in a studio and computer lab using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities may include:
● class exercises
● tutorials
● practical demonstrations
● workshops
● group discussion
● review and revision
● peer learning
● peer teaching and class presentations
● teacher directed group activities/projects
● workshopping of student projects including peer/lecturer feedback

Out of class activities may include:
● independent research
● independent project based work
● studio practice
● online tutorials and activities
● review and revision

Teaching Schedule



Session description



Course intro. Design research exercise. The aim of this exercise is to get a bit of a feel for this course. It's okay if you don't complete it all. It's more important that you participate and get an understanding of what is required for future briefs.



Quick and dirty photoshop. Patterns and swatches in Illustrator. Design Research. Recording process work.

Task 1 due


Creative thinking exercises: build a bank of creative thinking exercises. Lettering and illustration techniques in Photoshop. Video: Paul Scher

Task 2 due


Project 1 introduction. Generate a response through creative thinking exercise. Determine what is on trend by analysing the current market and two examples. Discussion:Who own the copyright if you sell it as a stock image? Or, what creative commons license did you release it on, and what does that mean for your work? Analysis of the assessment requirements; create a visual rubric.



Production and peer review. Discussion: Are you allowed to use a font as the basis of your typographic illustration?



Finalise production and prepare for output and uploading. Discussion: analysing and assessing your own work.



Prepare Project 1 for uploading. Documentation and analysis of own work. Submit final file.

Project 2 introduction. Respond to brief with a sketch. Video: Threadless.

Project 1 due


Respond to brief with a sketch. Workshop your idea with a creative thinking exercise. Resubmission of Project 1 for unsatisfactory work.



Technical issues in creating the Project 2 illustration. Discussion: Production factors.



Respond to community feedback. Give feedback. Refine your design accordingly and prepare for submission. Discussion: Intellectual property.


Mid-Semester break


Prepare Project 2 evidence for submission. Work on presentation of images. Submit link to entry. Project 3 introduction. Thumbnail three design solutions.

Project 2 due


Creative issues for Project 3. Develop three design solutions. Discussion: What is your role as an illustrator? What is the role of the client? Discussion: This is a pro-bono job – so who own the work? Where and when can you use it? Resubmission of Project 2 for unsatisfactory work.



Technical issues for Project 3. Discussion: Production factors. Draft due before beginning of the next session.



Peer feedback exercise: mark against the rubric. Production.

Draft due


Prepare Project 3 evidence for submission. Work on presentation of images. Discussion: Reworking evidence for submission. Confirm all evidence has been submitted.

Project 3 due


Submit your folio of work. Resubmission of Project 3 for unsatisfactory work.

Folio due.

Learning Resources

Prescribed Texts

None required.


Hall, A. (2011). Illustration (Portfolio (Laurence King Publishing)). London: Laurence King.

Chen Design Associates, 2006. Fingerprint: The art of using handmade elements in graphic design. Cincinnati, Ohio : Newton Abbot: How; David and Charles.

Male, A 2014. Illustration: Meeting the brief, Bloomsbury Visual Arts, London.

Dewis, G 2014. The Photoshop Workbook: Professional Retouching and Compositing Tips, Tricks, and Techniques, Peachpit Press.

Zeegan, L, 2012. The fundamentals of illustration. 2nd ed., Lausanne : La Vergne, TN: Ava Pub. ; Distributed in the USA & Canada by Ingram.

Faulkner, A and Chavez, C 2016. Adobe Photoshop CC Classroom in a Book (2017 release), ebook, Adobe Press.

Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies
The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises. The assessment tasks are:
Illustration project/s

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Feedback throughout the course may be written, verbal or a combination of both. Feedback throughout the course may be written, verbal or a combination of both.
This course has 3 tasks, all of which must be completed/submitted in order to get a satisfactory outcome. To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.

Project 1: Typographic Illustration
Respond to a brief and create an asset inted for a print outcome. Supply different versions for different outputs. Combine vector and raster images. Submit an analysis of your work and a summary of the skills used. Demonstrate creative thinking. Due week 6, week beginning 14 August.
Project 2: Threadless
Respond to an online competition brief and create an illustration. Come up with a memorable response to the brief. Take into account intellectual property requirements. Submit an analysis of your work and a summary of the skills used. Due week 11, week beginning 25 September
Project 3: Client Illustration
Work with a client to create an illustration to advertise an event. This will be a template and will be able to be adapted for a specific event. You will supply outcomes for print and social media campaigns. Submit an analysis of your work and a summary of the skills used. Due week 15, week beginning 23 October

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix


An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Student feedback at RMIT:
Click the following link to access the Student feedback webpage

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Click the following link to access the Student progress policy webpage

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Click the following link for Cover sheet for submission of works

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time

On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task. 
The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity

Course Overview: Access Course Overview