Course Title: Apply visual communication theory to photo imaging practice
Part B: Course Detail
Teaching Period: Term2 2018
Course Code: VART6350C
Course Title: Apply visual communication theory to photo imaging practice
School: 320T Architecture & Urban Design
Campus: Brunswick Campus
Program: C6152 - Advanced Diploma of Graphic Design
Course Contact: Alistair Briggs
Course Contact Phone: +61 3 9925 9152
Course Contact Email: alistair.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Frances Tatarovic
Nominal Hours: 45
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required
Course Description
In this unit you will produce creative and innovative photo images based on different visual communication ideas and theories.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAPHI501 Apply visual communication theory to photo imaging practice |
Element: |
1. Research role of photo imaging in visual communication |
Performance Criteria: |
1.1 Research historical and contemporary role of photo images in visual communication using relevant information sources 1.2 Investigate theories and commentators on conceptualisation, production and use of photo image 1.3 Investigate use of photo images in various modes and media, and evaluate meaning of photo image in context of its use 1.4 Critique, using visual communication theory, a range of photo images and themes |
Element: |
2. Use visual communication in photo imaging practice |
Performance Criteria: |
2.1 Determine intent of visual communication and target audience for photo images 2.2 Apply photo image themes and selected aspects of visual communication theory to production of photo images 2.3 Present photo images using range of visual communication modes and media |
Element: |
3. Evaluate visual communication in photo imaging practice |
Performance Criteria: |
3.1 Evaluate effectiveness of visual communication in production of photo images to engage target audience 3.2 Evaluate how applying visual communication theories to photo images impacts on own creative practice, equipment needs and work opportunities |
Learning Outcomes
Details of Learning Activities
Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study. In-class activities will include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
There will be a number of prescribed tasks and projects (see Assessment Tasks below).
Week |
Session Description
|
Assessment |
1 |
Orientation |
|
2 |
Course overview Assessment task 1 explained: Photographic eBook - 6 exercises. (Due week 8) Introduction to the basic concept of capturing an image. Exercise 1. For assessment task 1. Exposure (Prints Due week 2) |
|
3 |
Review of the basic concepts of exposure. Exercise 2. For assessment task 1. Shutter speed-Brunswick on the move (Prints Due week 4) |
Exercise 1 DUE. Assessment task 1. Exposure (Prints and explanations in InDesign due). |
4 |
Review of exposure and basic concepts. |
Exercise 2 DUE. For assessment task 1. Shutter Speed (Prints and explanations in InDesign due). |
5 |
Review of all elements affecting Depth of Field. |
Exercise 3 DUE. For assessment task 1. Depth of Field (Prints and explanations in InDesign due). |
6 |
Introduction to lighting and portraiture with continuous light. Students are to produce 4 x 5 prints of their best images for next week’s class discussion. |
|
7 |
Review of elements affecting lighting. |
Exercise 4 DUE. For assessment task 1. Lighting (place files and explanations in InDesign). |
8 |
Continuation of the Introduction to shooting still life. |
Exercise 5 DUE. For assessment task 1. Composition and still life (place files and explanations in InDesign) |
9 |
Photographic eBook - 6 exercises. In class review. |
Assessment task 1 DUE 1: Photographic eBook - 6 exercises. Assessment task 2- Still life shoot. |
10 |
Assessment task 2- Still life shoot. ½ group shooting ½ completing research |
|
11 |
Assessment task 2- Still life shoot.- ½ group shooting |
|
12 |
Assessment task 2 - Stationary Shoot Due. Assessment task 3- Food shoot. Introduction. |
Assessment task 2 DUE - Still life Assessment task 3 - Food shoot Introduction. |
13 |
Assessment task 3-Food Shoot. |
|
14 |
Assessment task 3-Food Shoot. |
|
15 |
Post production and review of images and final layouts. |
|
16 |
Assessment task 3- Food Shoot DUE Group Review. |
Assessment task 3 DUE - Food Shoot |
|
|
Learning Resources
Prescribed Texts
References
Other Resources
Prescribed Texts
There are no compulsory prescribed texts in this course. This course has recommended books listed under ‘References’
You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies. http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects, exercises and/or written tasks.
The assessment tasks are:
Exercises
Creative photographic projects
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has 3 Summative Tasks, all of which must be completed/submitted. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.
Formative assessment
Series of exercises (Weeks 1–7)
Project 1 (DUE week 8)
Photographic eBook
Key Skills Addressed:
• Practical demonstration and evaluation of a body of photographic work through the completion of a number of tasks recorded and explained in a technical eBook.
• Presentation skills
Outcome:
A digital (technical) photographic guidebook with images and explanations.
Project 2 (DUE week 11)
Stationary Shoot (for a magazine advertisement)
Key Skills Addressed:
• Concept development
• Communication of concept
• Research of target audience, brand and design trends to engage target audience
• Manage photographic shoot and post production.
Outcome:
Process document, which includes research and development.
Final layout of a one page magazine advertisement.
Project 3 (DUE week 16)
Food Shoot (Two page magazine advertorial)
Key Skills Addressed:
• Concept development
• Communication of concept
• Research of target audience, brand and design trends to engage target audience
• Manage photographic shoot and post production.
• Reflection and analysis of effectiveness of own work.
Outcome:
Process document, which includes research and development.
Two page magazine spread.
At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process. Information regarding the eSubmission process
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration
Reasonable adjustment is available and may be applied through the Special Consideration process. Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity
Credit Transfers and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC).
RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit(s) of competency addressed in this course.
Course Overview: Access Course Overview